With more and more businesses using affiliate marketing to promote their products, attracting and promoting the best affiliates is key to your program’s success.
But how do you make your affiliate program stand out from the crowd?
Everything from attractive commissions, simple registrations and easy participation can give you a competitive edge. But look no further than bonus commissions to really make your program stand out.
Bonus commissions are an excellent way to attract top talent, encourage affiliate sales, and increase overall conversions.
As part of Tapfiliate’s Professional Plan, bonus commissions are a way to take your affiliate program to the next level. In this article, we’ll discuss how bonus commissions work, why they’re important, and ways to use them. Lets start.
What are bonus commissions?
Bonus commissions reward affiliates when they reach a certain goal.
Bonuses can be customized to fit your overall marketing strategy and budget, including: target goals, bonus amounts, bonus periods and bonus tiers.
Target targets: The target set for your affiliates to work on. This can be the total number of conversions or the total amount of conversions.
Bonus amounts: The amount of commission that affiliates will earn as a bonus. You can offer a fixed bonus commission or a percentage-based bonus commission.
It is important to note that bonuses are based on conversion amounts, not commission amounts.
Bonus periods: The time it takes for affiliates to reach the target destination. You can choose to set your own time period or use a fixed time period such as a calendar month/week. If you choose this, the bonus will run for a month/week and will reset when the month/week ends.
Bonus tiers: Different bonus offers given when affiliates achieve different goals. This could be to offer higher bonus commissions if they reach higher target goals (i.e. 5 conversions 5% bonus, 10 conversions 10% bonus).
Let’s use a bonus commission example
You offer a bonus to your affiliates to stay competitive and increase sales during the holiday season. For the month of December, affiliates with 5 or more conversions will earn an additional 5%. If they reach 10 or more conversions, they will earn an extra 10%.
An affiliate provides 7 conversions during this bonus period, so a 5% bonus is added to all 7 conversions.
Once the bonus period has expired, you confirm any bonus. For this affiliate, the 5% bonus for these conversions will be added on top of the standard commission for that period.
If the affiliate had more than 3 conversions on January 1, they won’t be counted towards the goal goal as the bonus period has expired. Since bonuses are not cumulative, the member will only receive the offer corresponding to the tier they reached in that time frame. In this case, the affiliate will not earn 10%, but an extra 5%.
Why does your affiliate program need bonus commissions?
Imagine the last time you found a $5 bill in your pocket. I felt pretty good, right? For just about anyone, even a small bonus like this can be exciting.
That’s exactly what offering bonus commissions does – offer your affiliate program a little extra.
Here are some benefits of bonus commissions:
1. New way to promote affiliates
As we said before, who doesn’t love to make a little extra money?
Bonus commissions offer an additional incentive for affiliates. This encourages them to put in the extra effort to reach their target goals and ultimately generate more sales.
If an affiliate has 4 conversions but they know they will get a bonus if they reach 5, they will work hard to get one more conversion.
2. More flexibility in your commission structure
Bonuses are a way to keep your affiliate program costs within budget while keeping your commission rates competitive at the same time.
Typically, it is recommended not to start your affiliate commissions too high. By offering the highest commission possible within your margin, you limit the ability to increase commissions or offer additional incentives. This also sets a certain standard for your affiliate program and can be a huge disadvantage when you need to cut commissions due to costs.
But with bonuses you have more flexibility.
You can set a commission rate that fits your budget and then use bonus offers to attract the best talent. It’s also a way of not having to cut commissions, instead you can only offer bonuses during a period that fits your budget.
3. Stay competitive with your bid
Bonuses are a great way to stay competitive as well as give flexibility to your commission structure.
Simply put, bonuses can be an attractive offer for affiliates. Having this added advantage to your program will help you stand out from your competitors.
It also keeps you up-to-date on industry trends and your competitors’ offerings. You have room to grow without going over your budget – especially since only a few members are very likely to reach the bonus target. Therefore, if a competitor suddenly raises their odds, you can offer a bonus that is comparable but does not add dramatic costs.
4. Increase conversions
Whether it’s drawing attention to a new product launch or getting extra incentives during slow sales periods, bonus commissions can help provide that extra boost to meet certain sales goals.
For example, a travel company may use bonus commissions during the winter season when bookings are lower. The bonus commission will encourage affiliates to be more active and promote more often, and will help the travel company get high-quality referrals at a time when traffic and conversions are slower.
Here are a few more examples where bonus commissions can be useful:
- Launch of new product or features
- Seasonal and holiday sales
- Decreased sales periods
- Financial quarter or end of year
Bonus commissions are part of Tapfiliate’s Professional Plan. You can easily upgrade your existing plan or sign up for a free 14-day trial to start using this feature.
For more information on setting up bonus commissions, see our support documentation.