Heard the word “super partnership” discussed and asked “what are they and how do I get them to work with me?” You may have wondered.
Simply put, a super affiliate is someone who gives your website a much higher traffic and sales rate than an average affiliate. In some cases these affiliates can earn more than $10,000 a day in commissions alone.
If you have an affiliate program, it’s important to include it as part of your strategy.
Read on to learn what a super affiliate is and how to find the best performing affiliate for your brand. Here is what we will discuss:
What is a Super Partner?
A super affiliate is an affiliate that can achieve the greatest results for your business, generating 80-95% of your leads or traffic, depending on your goals. Super affiliates are driven, knowledgeable, and successful.
And they will put all these qualities on the table for your brand.
Super affiliates need your company to sell better because that means they’re making a profit, too.
Top performing affiliates excel at what they do, and that’s where their competitive advantage lies. If you are hiring a super partner, be prepared to offer them:
- Higher commissions
- Unique rewards
- personalized prices
How Do You Recognize a Super Member?
High commissions are not the only indicator.
The first sign of a super affiliate is that affiliate marketing is its primary business. Super partners:
- Focus primarily on one or two niches that are large and competitive
- Focus on quality design and content
- Reliable, expert and charismatic
- Have a large, captive audience
- Build strong mailing lists and focus on loyal customers i.e. repeat sales
- High engagement rate
Super affiliates work hard to achieve their goals. They reinvest all their profits in software and outsourcing, they build a dense network and learn from their mistakes.
Plus, these top performers understand affiliate marketing trends and how to use them to your advantage.
Super partners are motivated, proactive and dedicated.
Pro tip: Don’t be easily fooled. Consider all factors and make sure your super partner really helps your business.
Here is a perfect example of super affiliate:
Jason Fladlien of Rapid Crush has managed to generate $100+ million in sales for several companies. His strategy is to conduct useful webinars using these platforms so that people understand how these promoted products can benefit them.
Image source: Professor of a Clock
How to Attract a Super Partner
Would you like someone like that to sell your business? Here’s what super affiliates look for in their potential customers:
- Landing page quality: If your landing page is well designed, creative and intuitive, you have a better chance of finding a super partner. So optimize your landing pages to make a great first impression.
- Reputation: A super partner is more likely to work with you if your previous partners have left you great reviews or referred them to you.
- Payment: You need an attractive enough budget for super members and you need to pay them back on time. Make sure your payment transaction is in place.
- Unique selling proposition: You need that competitive advantage that sets you apart from your competitors. Customize your offers for each affiliate you’re trying to link. While some may want the special products you sell because they love your brand, high commissions will entice others.
- Excellent communication: A super affiliate is proactive, so they give you constant feedback. Be prepared to consider their requests and respond quickly. Otherwise, they will lose interest in your company.
- All this means you need to have an excellent affiliate program to attract super partners.
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Once you’ve developed your affiliate program, learn how to leverage the power of social media to promote your affiliate program.
How to Find Super Partners
The section above taught you how to get a super partner’s attention. Now, let’s see where you can find them. You need to target them directly for each super affiliate – there are many different types of affiliates out there and it’s important to work with multiple types to ensure your income is diversified.
Tip: You can use tools like ahrefs to find out what a website’s traffic levels are and see if it has super affiliate potential.
These are some options for finding super affiliates:
1. Work with an affiliated recruitment agency or agent
Working with a recruiting agency to find affiliates is a great option because:
The agency has experience working with various subsidiaries and companies. This means they can find the right partners for your needs.
You make sure you partner with responsible, top-performing affiliates.
Today, these agencies have optimized platforms and proprietary software to help with this. For example, you can use highly specific keywords to find the right partners and check their previous work.
Some tools also allow you to search for keywords so you can find affiliates specific to your niche.
Using influencers for affiliate marketing is a valuable strategy because these creators are highly persuasive. Influencers have great connections with their followers who acknowledge their expertise and popularity in niche areas.
The younger generations are most likely to make purchasing decisions based on influencers’ recommendations, and research shows that influencers can bring you up to 11x more sales than a traditional ad campaign.
The bad news is that everyone is an influencer now.
Some people have fake followers, so it’s a good idea to check engagement on posts.
The good news is that everyone is an influencer now.
As a result, you can find creators who are experts in your niche. These people know how to take advantage of their social platform and the features of their followers.
Let’s say you own a local fashion boutique and your USP sells beautiful clothes for curvy women. In this case, having someone like The Curvy Fashionista by your side guarantees increased sales.
3. Niche Blogs
If someone has a passion for guitar, fitness equipment or garden tools, they will spend hours researching their hobbies. They watch YouTube videos, read endless blog posts, and join communities of like-minded people.
Your dream supermember could be someone who is currently blogging about their passions. Of course, you want to check if that blog exists:
- Respects your brand’s values and personality
- conforming to standards
- It has a high engagement rate as it produces valuable content
Find niche blogs that your audience follows and show them your affiliate program.
Here is an example:
For example, if you sell educational toys, shortlist a few bloggers that match your values and needs, then find their emails on the About Me or Contacts page.
Pro tip: Famous bloggers are likely to receive many affiliate program offers, so try to stand out from your competitors.
For the example above, highlight why promoting your toys will make them more engaged; For example, tired parents want to read about other parents’ plight so they can empathize with the blogger.
Parents who are busy working from home need to find toys to keep their kids entertained for more than 5 minutes. If the blogger is promoting your useful toys, more parents will return to their blog.
Handy tip: Don’t forget to offer some tangible incentives too!
4. Coupon Websites
Many people still use coupon websites, although many retailers don’t like it. There are benefits, though – they can help you reach new customers you wouldn’t normally reach, drive more traffic, and increase your revenue.
What you should do:
Find a coupon website that fits your needs (for example, RetailMeNot) and ask them to add your deal to their website. If they accept, they will post your promotions on their website and your conversion will increase significantly.
In this case, your super affiliate will not be an influential person, but a website with a wide reach.
Image source: Retaillenot
5. Online Communities
Humans are social creatures and we thrive in communities. This is a great place to try and find some super partners.
Let’s say you sell organic products.
Look for social media groups promoting zero waste, organic living, or vegan products.
Contact the page owner with your affiliate program.
Alternatively, reach out to the most active members with the most engagement. They believe in your values and the lifestyle your brand supports, so they work harder to get you new customers.
Start attracting super partners today
Super affiliates can increase your reach, reputation and sales. Therefore, you will not have to waste your time and resources with less involved partners. If you focus more on an effective strategy, your company will thrive.
You still need to find a top-performing affiliate, and it’s not always easy.
You will need to build a strong affiliate program, focus on promoting it, and do extensive research to connect those guru affiliates. Use the techniques discussed in this article and you will shrink your big fish.