Blog cover: Communicating with Affiliates

Where Can You Promote Your Affiliate Program?

Once you are ready, it’s time to learn about your affiliate program.

Finding great partners to promote your brand is crucial, so you’ll want to make sure your affiliate program is widely publicized and ready.

Tips on where to share your affiliate program:

your website

Start by adding your affiliate registration page to your website.

Your affiliate registration page will be the go-to place for everything related to your program, including program information, commissions, and the registration form itself.

Display this page clearly in your website footer or navigation bar. Usually this is listed next to the About Us and Contact pages.

Also, consider writing a blog post or press release about your program with a link to the affiliate registration page. This will not only announce the start of your program, but will also help with long-term SEO.

Checkout pages and Order Confirmations

Mention your affiliate program at checkout and in the process steps as well as order confirmations.

Customers are already on your site, completing a purchase, and your brand is fresh in their minds – so all you have to do is ask them to sign up.

This can be a short, informative message mentioning your affiliate program along with a link to the registration page.

Email Campaigns

Invite your customers to join your affiliate program via email.

With Tapfiliate’s Partner Recruitment feature, automatically send new customers their own referral links that they can use instantly to spread the word about your business.

Enable this feature to automatically add new customers as affiliate leads When they lead a new conversion or customer, the affiliate lead is immediately promoted to affiliate status and invited to sign in so they can see their performance and find more resources of your program.

You can also create email campaigns to remind your customers of your schedule throughout the year, especially if you offer special bonuses or run contests.

An extra tip: Include your affiliate registration link in your email signature.

Tweet, post and share your affiliate program across all channels.

In your control panel, you can directly share your registration link to various social media channels.

Highlight your affiliate program in your regular content and be sure to include your affiliate registration link in your brand’s profile.

In addition, consider ways to use social media interactions to get viewers to sign up for your program. For example, if a customer posts their purchase, follow up with a Thank you message, a short message for their referral friends on how they can earn, and mention with your affiliate registration link.

Affiliate Program Lists

While brands are looking for affiliates, affiliates are looking for brands.

A great way to promote your program is through affiliate lists and directories.

There is a lot of online content about different affiliate programs and offers. For example, “Top paying affiliate programs” lists or more specific domain specific lists like “Best affiliate programs for home decor”.

Research other affiliate programs in your niche and see where and how they are promoted. Also, look at sites that promote your competitors and see if your affiliate program will interest them as well.

Connect directly with potential affiliates

And finally, personally reach out to people you think would be great to promote your brand.

This could be a blogger in your niche, a local influencer or even other businesses. Take the time to research their work, personalize your messages, and send a pitch with your affiliate signup link. More information on how to find great partners can be found here.

The more places your affiliate program is promoted, the better. For more tips on growing your affiliate program, follow the Tapfiliate blog.

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