What Should You Add to Your Affiliate Registration Page?


When you start building your affiliate program, you’ll want to make it easy for affiliates to sign up and start promoting your brand.

Becoming a member should be a smooth and hassle-free process.

After all, the faster affiliates sign up and get started, the more time affiliates have to actually promote.

This means you need a great affiliate registration page for your program.

Besides the registration form, there is important information that needs to be addressed. Your affiliate registration page should provide potential affiliates with all the information they need to know in an easy to consume way.

In this post, we will cover the basics for you to sign up for the affiliate program.

1. Why should affiliates join your program?

to affiliates “Why”.

Why should they promote your brand? There are probably many reasons, but the two most important are: They love your product and can make money.

Start with a slogan. Some popular examples include:

  • Promote and Earn
  • Recommend Friends, Get Reward
  • Share (Company Name) and Earn (Commission Amount)

Once you have the first “why” it’s time to dig a little deeper and personalize it.

Add value to your company. Share what makes your company special and unique.

Use descriptive words to highlight which affiliates will promote and how others will benefit from these promotions. Think of words that might best describe your company, such as innovative, useful, efficient. Consider phrases like “Most Trusted” or “Best in Industry” or “Customer Favorite”.

If you have notable brand initiatives or values, such as charitable causes or sustainability efforts, this may be a unique feature you’ll want to mention.

Be creative, but also to the point. Don’t make your overview too long as there is more to cover. Try to limit it to a catchy slogan and a short paragraph.

2. Commissions

No surprise, commissions are an essential part of your affiliate registration page.

Commission information should be displayed immediately and placed at the top of the page.

Most important, Commissions should be clear and unambiguous.

The affiliate commission is the amount they will earn for each referral. This can be a percentage of the sale amount or a flat commission for each sale.

It will look something like this:

Be sure to include when they earn commissions. For e-commerce, this usually happens when someone makes a purchase. For SaaS or subscription boxes, this can happen when someone signs up or enters a paid subscription.

Other things to consider to add

  • Any commission structure or tier
  • Any bonus offered
  • If you offer commissions per product or category

Consider placing your commissions in an earnings context that shows how much affiliates could potentially earn.

For example: We will give you a 20% commission for every successful payment we receive from the customers you refer! So, by referring only 10 clients, you already earn at least $138 each month.

If your commissions are high, especially when compared to competitors or the rest of the industry, this may also be something to highlight.

While it’s important to be transparent about your commissions, try to keep it clear and straightforward as we mentioned earlier.

Commissions are your selling point, so this information should immediately grab the attention of potential affiliates. This may mean highlighting the overall commission followed by further explanation on the page.

3. Program Details

After commissions, it’s important to let potential partners know a little more about your program.

To get started, let them know how your affiliate program works.

Talk about how they will have their own unique tracking links that they can share on their website/social media/blog. And how they will have their own dashboard with all the performance data.

Then, share how they can get started. For most, it’s an easy signup form and welcome email and they can start sharing their links right away.

This is also the time to point out that no financial commitment is required.

From here, you can choose to add your payment plan and payment method.

4.Terms of Service

You can choose to add. Terms of use to your affiliate registration page for more clarification and transparency.

A Terms of use sets the parameters of your program and establishes an agreement between your brand and your affiliates. This is important information for both parties, so make sure you don’t overlook it.

For an affiliate program, this will include program specific terms such as payment, affiliate obligations and promotion restrictions.

For example: Affiliate liability may only include placing a link on an appropriate site (an inappropriate site may contain illegal material, violence, etc.). A promotional restriction may be that affiliates cannot use Pay Per Click campaigns on certain keywords.

Then you might consider adding additional terms from other aspects of your business such as brand and trademark or privacy and privacy.

Finally, be sure to include your contact information.

Some users may be completely new to affiliate marketing and need a little more guidance to get started. Or some experienced affiliates may have some questions about commission features.

Either way, brace yourself along the way and start potential partners right away.


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