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What is Digital Marketing? | HTML Gifts

The popularity of digital marketing has exploded over the past decade and shows no signs of slowing down in the near future. To get you up to speed on this increasingly important issue, we’ll describe what digital marketing is, how it differs from internet marketing and search engine optimization (SEO), the benefits it can provide, and the best tools that can help you bring it. To life.

If you want to learn more, we have a great guide that discusses the difference between Internet marketing and SEO.

What is Digital Marketing?

Although its definition varies, the essence of digital marketing is this: the use of all digital channels to promote products and services, such as:

As you can see, most digital channels deal with the Internet and can give your business a viable online presence. But digital marketing goes beyond the Internet as it also includes offline channels such as:

  • Billboards (both indoor and outdoor)
  • radio
  • SMS texts
  • TV

If you want to further simplify the definition of digital marketing, you can say that it is an electronic device or a method of marketing over the internet.

What is the Difference Between Digital Marketing and Internet Marketing?

You may sometimes hear digital marketing and Internet marketing (online marketing) used interchangeably, but they are not exactly the same. Why? Why? Because digital marketing uses both online (Internet) and offline (TV, billboards, radio, etc.) methods.

Internet marketing, meanwhile, needs an Internet connection to be able to convey a message and connect with potential customers. In short, you can say that Internet marketing is a type of digital marketing, but not the other way around.

What is the Difference Between Digital Marketing and SEO?

As with internet marketing, SEO (search engine optimization) is a type of digital marketing. It involves using tactics to increase your website’s ranking so that it is near the top of the search engine results pages (SERPs).

The fact that SEO falls under the digital marketing umbrella is just one of the differences between the two. Another is cost. Since SEO uses time and effort to attract higher rankings, it is more considered a free strategy for building a brand. Because digital marketing uses paid advertising, whether online through paid search or offline through radio spots, billboards and the like, it is seen as a more costly strategy to grow a business. While this is primarily true, it should be noted that SEO’s time commitment and possible need to hire experts to get the job done does nothing more than make it for free.

SEO can play a huge role in any digital marketing campaign. The better your SEO efforts, the more successful your digital marketing campaign can be as you can rank higher in the SERPs, drive more traffic and eyeballs to your site and content, and increase your conversions and sales.

SEO is a comprehensive subject that can take a lot of time to master. To give you a brief overview of its content, here are some SEO practices used to improve site rankings:

  • Using keywords naturally throughout your site and content.
  • Proper use of title tags and meta descriptions.
  • Posting unique, engaging content that your target audience desires.
  • Ensuring that the content is up to date and fresh.
  • Elimination of duplicate content.
  • Intuitive navigation, optimized page speeds, etc. making your site user-friendly.
  • Add descriptive filenames and alt text to images.
  • Using internal and external connection.

All of the above are examples of on-page SEO tactics. You will also need to use off-page and technical SEO tactics to give your site the best chance of optimal ranking. Off-page SEO, link building, content marketing and syndication, guest posting, influencer marketing, podcasts, PR, reviews, etc. Includes. Technical SEO, URL structure, SSL, HTML, JavaScript, CSS, crawlability, site bug fixing and more.

To learn more about search engine optimization and SEO strategies, we recommend reading the following detailed SEO guides:

What are the Benefits of Digital Marketing?

Many companies are transitioning to digital marketing and moving away from traditional marketing because the former can deliver all these benefits:

  • Improved local and global reach through targeted ads and the power of the Internet.
  • Regardless of the lack of experience or a limited budget, getting started is easy.
  • TV, radio etc. Lower costs if you choose digital marketing strategies like creating a website, SEO or social media instead.
  • A variety of marketing options allow you to choose the right strategies and types of content for your needs, budget and time.
  • The ability to reach high audiences searching for your specific products or services through social media advertising, PPC, and more.
  • Excellent engagement (especially through social media) allows you to connect with users to understand what they want and how to deliver it to build a loyal following.
  • You can track your results through web analytics, see what works and what doesn’t, and optimize your future marketing efforts to improve.

Digital Marketing Tools

Now that you see the many benefits digital marketing can provide, here is a list of tools that can help you make the most of it to reach and convert customers.


SendGrid makes it easy for you to connect with your prospects and customers via email. If you’re new to email marketing, you can take advantage of SendGrid’s free plan and user-friendly drag-and-drop editing to get your feet wet.


Moosend is another excellent digital marketing tool for those who want to connect via email. It is user-friendly, affordable and suitable for beginners thanks to its automations, detailed reporting and e-mail campaigns that you can start without coding anything.


Loomly is an ideal digital marketing tool for small teams looking to increase their social media presence. Use it to manage your posts, come up with new content ideas to capture followers, collaborate with your team to keep everyone on the same page, and more.

sprout social

When it comes to social media management platforms, Sprout Social is near the top of the list as it allows you to organize all your content and assets in one place. This makes scheduling and publishing content across platforms a breeze, so you don’t miss a thing. While Sprout Social is great for managing multiple social media profiles, it also has comprehensive analytics to help you see what works and what to avoid to ensure no posts go to waste.


When we dive into the SEO realm of digital marketing, we come across Semrush, a great popular SEO tool for keyword research, location tracking, and spying on your competitors to raise SERPs without time-consuming trial and error.

Read our Semrush review: Semrush SEO Tool Review


With Ahrefs, you can make your existing content SEO friendly and keep up with your competitors. It also works wonders for creating new, captivating content that your target audience is searching for, as well as performing site audits to check that you’re not missing out on any area of ​​your on-page, off-page, or technical SEO strategies.

Read our Ahrefs review: Ahrefs SEO Software Review

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If you’re using paid search to boost your digital marketing efforts, you’ll need landing pages that can drive traffic. Unbounce is a digital marketing tool that helps you create, fine-tune and publish winning landing pages that convert.


Driving traffic to your site is only part of the digital marketing equation. To get visitors to convert, they need to stay; this is what OptiMonk helps you do through customized popups that stand out.


Infographics are a great way to convey information and grab customers’ attention. Venngage is on your page, social media, etc. makes it easy to create infographics to share through

Read more search engine optimization tutorials and SEO tool reviews.

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