What do you need to automate your eCommerce business?

What Do You Need to Automate Your E-Commerce Business?

To get a head start in today’s competitive market, business owners are turning to e-commerce automation in their day-to-day business. With automation software, they can streamline their work from start to finish.

eCommerce automation is so valuable that many businesses are willing to pay thousands of dollars a month for different features.

In this article, I will walk you through the applications that can help you grow your eCommerce business, helping you decide if it is a good fit for you to grow your business.

Let’s get right to the point.

What should eCommerce automate for business success?

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Here are the items that can be automated when it comes to your eCommerce business:

Email marketing automation system

Of course, you need to post email marketing messages so that your target audience can find what they’re looking for and make the purchase.

However, if you had to do it all manually, that would take forever – it’s not a good idea to run a business.

This is where automation comes into play.

The basic selection criteria for an email marketing automation system are as follows:

  1. scalability – The application needs to expand with the business in terms of storage space and number of subscribers.
  2. stability – if the system crashes, orders will not be delivered, which may result in a drop in sales. Choosing one with very low downtime in the past is crucial
  3. Security – proper storage of sensitive information will save you potential lawsuits and protect you from breaches
  4. current technology – Since there are dozens of new applications on the market, your e-Commerce automation system needs to be updated regularly.
  5. Integrations with other platforms and accounting software (Shopify/Stripe) Your email service provider must integrate with your e-commerce platform (for example, Shopify) and allow copying of order information to send mail via API.
  6. Ability to schedule messages in advance so you can send them at the right time for maximum effectiveness;
  7. Ability to create customized, segmented messages: This helps you, for example, send personal emails to active customers with a unique discount.
  8. Shipment automation When shipping goods, you must have a warehouse management system that allows you to track inbound and outbound shipments. In addition to the tracking functionality, the app should also display information on how many items are in stock at any given time.

This is imperative for successful sales because if there is not enough stock it will lead to negative reviews and erratic sales. The best part of automation software for eCommerce sales is that it can automatically send emails with updates on shipping delays and even notify customers of changes in estimated delivery times due to various circumstances.

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This helps customers avoid stressful phone calls about missing packages or late arrivals.

Additional features you might want to include are integration with a database for contacts, maintaining customer data, and generating sales reports.

If you are delivering customer orders to be fulfilled by another company, having an automated system that integrates with theirs is essential for long-term success.

Automatic inventory management systems

The key feature you need when choosing an inventory management solution is the ability to plan. What does it mean?

Let’s say you accidentally place an order with a supplier for a large number of items that take two weeks to deliver in addition to your regular inventory order.

If everything goes as you want, there will be a lot of items in stock at the end of the month. In such cases, the eCommerce platform needs to have an option to set reorder points and how much stock should be on hand.

It’s also helpful to have alerts when your supplies are running low so you can order early enough during the month to meet higher demands. This is especially useful for seasonal products.

Also, to help you use your inventory effectively, an ecommerce automation software needs to automatically move products from one batch to another. For example, you can use this tool when selling a product.

Thanks to the inventory management automation tools, the remaining products will be moved to a separate product category where they can be sold as substitutes without disrupting the sales of other products.

Not every platform offers such functionality, so it’s best to check before deciding which system to use.

Cart abandonment sequence marketing

It is possible to attract customers who are about to go out without buying anything. When customers come to your checkout page and enter their credit card information, they are ready to place an order. Sometimes, however, they have a last-minute change of mind and require a final push.

With this automation tool, it becomes possible to see the follow-up message just in time so that they do not lose interest or abandon their cart altogether. With this information, some vehicles may offer special discounts if they determine that a customer is likely to leave without making any purchases. These platforms provide access to fundamental analytics as well as customer segments such as the time of day they are most active online.

Whether you’re dropping high-ticket items or delivering your own, sending the right messages for your turnaround is critical to seeing long-term success.

Cart abandonment automation is one of the strongest selling points for ecommerce software. When all the pieces come together in this way, it increases sales and increases your reputation among potential customers.
Automatic product recommendations based on purchasing pattern and behavior
This automatic product suggestions solution is a little different. It doesn’t spark sparks of inspiration for customers to buy, but instead helps them decide more easily what to buy.

If they’re having trouble in this area and can’t find the right products, users will be disappointed and leave before they buy anything.

Automatic product recommendations based on purchasing pattern and behavior

This automatic product suggestions solution is a little different. It doesn’t spark sparks of inspiration for customers to buy, but instead helps them decide more easily what to buy.

If they’re having trouble in this area and can’t find the right products, users will be disappointed and leave before they buy anything.

Automatically generated product recommendations help convert potential customers who are having trouble finding what they’re looking for on your website. These recommendations will cover basic and advanced features depending on the type of product you are selling, and will increase the ease with which customers find what they are looking for on your e-commerce site.

Such a tool also provides links to detailed information about specific products so that potential customers can make an informed decision. Needless to say, if the recommendations made by this software are not relevant enough or lack interesting content ideas, visitors will turn away from them and stop coming back.

This means that automation is only as effective as implementing it on your website at a deeper level. It’s important to note how customizable the software you choose is.

Intelligent order fulfillment with intelligent price/quantity adjustment

This can be done based on demand trends, seasonality and competitor pricing.

Automation of execution is simple enough to understand, but requires a well-developed infrastructure to run.

This tool uses data collected from customer requests and orders over time to determine what stock levels should be and what items should be removed or added to each shopping cart as they are added.

The main purpose of this solution is to prevent customers from encountering payment errors that occur when there is not enough stock for all purchases or when the price changes during the purchase process (such as coupons).

Because manually setting prices can only go so far, automatic pricing allows you to tailor your product selection to the season without any human intervention.

Also, fulfillment automation can help you clean up your slow-moving inventory and make room for new products. You can also use this feature in other situations where you want to set a minimum or maximum limit for something – for example, many units will be quoted when there is a limit on how to do it, or what percentage of the original price.

Customer service automation

This tool helps customer service representatives keep track of all inquiries by automatically generating a ticket for each new call.

Today, e-commerce businesses face a problem that is by no means easy to deal with: how do you manage so many customer requests at once? Email takes too much time when people need an immediate response.

Unfortunately, this is the only viable option if your business doesn’t have live chat software or some other type of team collaboration tool. Some companies have their own customer support staff, while others outsource it to a third-party service provider.

Of course, that means more money for them in the long run, but it also increases the number of problems they have to solve as their customer base grows and more customers come through the door every day. The wider your customer base, the more problems begin to arise.

The obvious solution most e-commerce owners are looking for is software automation.

Visitor segmentation and tracking

This feature helps businesses understand their customers’ behavior and increase their conversion rates.

The better you know your potential customers, the more likely you are to gain their trust, which is something many ecommerce businesses struggle with – after all, it means more profits in the long run.

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The first step towards this goal would be to monitor each visitor’s activity on your website using a number of different parameters. It seems like not every single one of them needs special attention or deserves extra nourishment (meaning that it should focus on customers who have historically proven to be the top spenders on your website).

This type of software can help you differentiate those you need to prioritize from those who only need basic customer service because they will never buy from you again.

By doing this, you’ll save a lot of money that could go towards further analysis and future attempts to convert top leads into leads.

It also helps you build your personal brand, as customers will begin to feel that you know exactly what stage of their journey they are at by providing what they need at the right time.


As a result, you may find that there are many areas of your business where it needs to automate certain tasks.

Not all of them should have special priority. Some e-commerce owners simply don’t have enough time or money to solve every problem at once, and they end up ignoring some issues altogether.

However, when it comes to customer service automation, visitor segmentation and tracking, you shouldn’t miss any issues if you want to keep up with the fast-paced world of online shopping.

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