Discover statistics that can help you guide your affiliate marketing efforts, generate more revenue and grow your business in 2021
Among the ever-changing sands of digital marketing, one thing is for sure – affiliate marketing is alive and kicking. The industry continued to grow in 2020 with a series of challenges posed by the global pandemic. In many ways, and given its cost effectiveness, it is tailor-made for changes in the industry.
All business owners would be wise to add a partnership strategy to their 2021 portfolio. The potential rewards compared to the time invested are too great to ignore. Affiliate marketing is a surefire way to increase brand awareness without the high costs of traditional advertising techniques.
The biggest challenge this type of marketing presents is the amount of competition. Given the ease with which an organization can jump on the affiliate wagon, many of us compete for a slice of the pie. But following industry news, consumer preferences and statistical trends can really help a brand stay ahead. Combine that with using ecommerce analytics tools to track performance and you’ll be able to see what works as you go. In an ever-changing environment, flexibility is essential.
Use these top 10 stats to help guide your affiliate marketing efforts this year and you’ll be giving your brand the best chance of success.
- 85% of online shoppers trust Google
- 72% of consumers prefer video
- More than half of affiliate traffic is mobile
- Voice search is a 50-50 gamble
- About 40% of US affiliate commissions are due to content
- Holiday season digital sales are valued at more than $700 billion
- B2C accounts for over 80% of the affiliate market
- Why marketing is important to consumers
- The affiliate marketing industry is expected to be worth $8 billion by 2022
- The influencer industry is expected to be worth $15 billion by 2022
1. 85% of online shoppers trust Google
As the other examples below will show, following general internet trends should influence your affiliate strategy.
The modern web offers a number of opportunities, such as making it easier for consumers to shop before making an informed purchase. The vast majority of online shoppers do a Google search before committing to a sale, rather than visiting a particular brand’s website directly.
Affiliate marketing trends are changing and marketers these days need to be SEO savvy too. For organic searches to rank high on Google’s results page, websites need to be optimized. Content needs to be optimized for a range of relevant keywords and also needs to answer questions from potential consumers.
The more responsive a page is, the more likely a business is to convert a site visit into a sale, rather than the consumer continuing to search elsewhere. The right e-commerce for enterprise system can also help organize a business to sell online. Combine that with price comparisons and in-depth reviews and you’ve given yourself the chance to earn that magical “click” from a user.
2. 72% of consumers prefer video
When customers can choose to watch a video or read about a product, the vast majority click the ‘play’ button. Video is copyright in the marketing world, and Cisco believes online videos will account for more than 80% of internet traffic by 2022. There’s no certainty about the marketing, but aside from the electricity ending, it’s likely that video will only continue to grow. popularity every year. Make it a priority in your affiliate budget.
3. More than half of affiliate traffic is mobile
The smartphone revolution has naturally affected the entire marketing industry, with the exception of the affiliate industry. It’s safe to say that anything trending on mobile devices will also have a knock-on effect on affiliate traffic. 77% of Americans now have a phone with an internet connection, and nearly 80% have shopped online from that phone. Make sure your site is optimized for mobile devices and keep up with certain mobile trends such as e-commerce instant messaging, local search, and geofencing.
4. Voice search is a 50-50 gamble
Many marketers predict that voice search will grow in popularity in 2020. But any affiliate that invests heavily in audio optimization for their site is unlikely to see many benefits. More than half of US adults used little or no use in 2020. There is no evidence that 2021 will be any different, so look to invest elsewhere.
5. About 40% of US affiliate commissions are due to content
The phrase ‘content is king’ has been supplanted by SEO salespeople for almost a decade and remains relevant to Google’s search algorithm in 2021. As with video, trends in general digital marketing are proving to be successful. affiliate area.
These days, coupon-driven affiliate marketing ranks second to links found in content. Such an environment provides a platform for marketers to sell their products comprehensively and for consumers to buy with confidence and confidence. There is still a market for quick wins, but a comprehensive and well-written site is likely to gain more sales in the long run. Providing great content to consumers is no different than a business empowering its salespeople with a script handbook.
6. Holiday season digital sales more than $700 billion
Seasonality has always been important in the trading game. But the opportunities for affiliate marketing are out of this world. Let’s take the October-December period as an example. Halloween, Thanksgiving, Black Friday, Cyber Monday… and before we talk about this Christmas, Boxing Day sales, and New Year’s celebrations.
In addition to dedicating a significant portion of your marketing campaign to seasonal sales, also pay attention to emerging opportunities. Like many affiliates discovered in 2020, even a global pandemic can provide opportunities. Consider using a corporate e-commerce system to help you organize your seasonal strategy – no one’s head is big enough to store all the essential information these days!
7. B2C accounts for over 80% of the affiliate market
Affiliate marketing has always been dominated by the B2C sector, and all signs point to this to continue. But it’s worth considering the B2B region when creating your strategy.
For starters, for example, those who want to promote business best practices or an IVR solution for Android, there is less competition. Compare these to the marketing equivalent of B2C products and you’ll be operating in a much smaller world. Second, the rewards for selling to businesses can be more lucrative per sale. B2B affiliate marketing is unlikely to overtake the B2C industry anytime soon, but there are certainly opportunities within the industry.
8. Cause marketing to matter to consumers
Brands that focus on who they are as a business, not just their products, will rise to the top. And this is important for marketing efforts, including affiliate promotions.
72% of Americans say they think it’s more important than ever that the companies they buy reflect their values.
Consumers want to buy from a brand that fits what they like, believes in, and is active in tackling social issues. This may include initiatives taken by the company, such as hiring more women of color or reducing its carbon footprint – but it has to be meaningful and real. Cause marketing has to be about the company and its core value or it will come off as opportunistic.
Given that the industry was worth “only” $4 billion in 2015 and has grown during a global pandemic, it’s safe to say that affiliate marketing is permanent. In fact, if the ‘new normal’ of social distancing and limited travel extends into 2021, the $8 billion estimates may be somewhat conservative.
Last year, up to 45% of shoppers shopped internationally online. Generations that previously preferred the physical street were forced to go online for daily essentials due to enforced curfews and safety concerns. The world population has become more internet savvy than ever before in 2020. The ease with which individuals can start affiliate companies with very little spending means the industry is ripe for increased competition.
The influencer industry, worth $8 billion in 2019, looks set to nearly double in just three years. And affiliate marketers simply cannot ignore it. Of course, influencer marketing is not the same beast as traditional affiliate marketing. However, they share the same intentions for brand display and sales.
It is estimated that more than 3 billion people will use social media networks in 2021. It’s also possible that another great new platform is getting ready to change everything again. Any subsequent boom will spill over into the digital marketing industry as a whole. Monitoring influencer trends is a surefire way to stay competitive in the affiliate industry.