The ultimate strategy for writing the best content for Google

Search Engine Optimization has become the core of online marketing and brand promotions. Being able to create branded content that answers user queries on Google accurately enough is crucial to driving organic traffic to your own brand or website. And in many industries, from online shopping to affiliate marketing, SEO is the secret behind the success of some brands over others.

But as many marketers can tell you, SEO isn’t exactly a science – there’s no single formula to help your content rank better than your competitors, and while Google releases frequent updates to improve its algorithm, the definition of good content can keep changing. .

But there is a concept that has been discussed many times by SEO experts. And this is EAT. Expertise, Authority, and Credibility are principles that allow SEOs to create content that will be consistently rewarded by Google and the ranking algorithm. But that doesn’t mean EAT is a real ranking factor.

This simply means that websites and blogs that keep these three principles in mind when writing their content are able to generate higher quality content and are more likely to rank higher than others in this case.

What exactly is EAT?

Here’s a summary of the EAT principle that creators at Google should keep in mind when writing content for the SERP:
* Expertise – How knowledgeable is the content writer or owner about this content niche?
* authoritarianism – How much authority does the author or website have about this niche of published content?
* reliability – Can the content written by the author or the website be trusted?

Duration EAT may not be a single ranking factorThere is evidence to suggest that there are numerous other ranking factors that together assess the expertise, competence, and credibility of a website and its content. EAT seems to play a very important role in determining the overall quality of a website or page.

Is EAT more important to YMYL websites?

There is a specific group of websites called YMYL or “Your Money or Your Life” websites. These websites often deal with content that affects users’ long-term health or wealth; this means that these websites are under even greater scrutiny by Google. Examples of these YMYL websites are news websites, legal advice websites, financial-related sites, or websites containing medical advice. Also, affiliate marketing sites that compare and review various products, especially products that involve regular use of money, such as insurance policy guides or insurance policy guides. comparison guides of betting sites and applications are also covered by YMYL sites.

As the risks are higher on such websites, its content needs EAT principles more than ever. Google places even more emphasis on the reliability of websites if users are to rely on the information of these websites and use that information to make decisions that affect their finances.

How can you improve the EAT of your website?

There is no single answer on how to improve the overall EAT of your content. However, SEO experts have developed a few possible strategies to get a high EAT for your content. One of them is the reputation of the author. If the author of the website has a reputation as an expert in a particular field, that content is also considered reliable and trustworthy.

Another way to increase the expertise of your content is to write longer articles or pages. There is a wealth of evidence to suggest that Google rewards longer articles more often than short answers. Because if an article writes 3000 words of relevant information on a particular topic, that website is displaying its expertise in that field. However, creators should be careful to stick to relevant main content and not write vulgar content to increase the word limit of their articles.

Leave a Comment

Your email address will not be published.