The Real Audience of P2E: Who is Playing the Blockchain Games?

In today’s win-win (P2E) gaming industry, most of us spend a lot of time thinking about who is who. actually playing games. In other words, who the target audience is today and who we should try to engage to grow gaming ecosystems in the future.

But to truly understand who is playing these games right now, it’s helpful to look at how various trends have formed and evolved in the crypto industry in the past and how the growth of P2E reflects them.

Current Stages of the P2E Industry: Examining Digital Asset Trends

Be it Bitcoin, the dApp ecosystem, NFTs, or any of crypto’s other key technologies, each seemed to have gone through a five-step cycle.

The first is a birth niche community – a small group of super passionate individuals developing and experimenting with emerging technologies. Such communities are around Bitcoin in cryptography groups and later on forums like BitcoinTalk; similar groups have formed around other new cryptocurrencies and decentralized platforms.

Once the niche community is large enough, their passion for the technology they’re interested in begins to spread. word of mouth. This creates a sort of “snowball effect” as community members begin to recruit their friends, colleagues, and online followers. After enough time has passed in the word-of-mouth phase, technology enters what I like to call “”.next best thing” phase. This is when hype takes root on a large scale and technology evolves from a niche interest to something that will “change everything.” This is usually when user numbers, asset prices, and news coverage begin to explode.

Of course, what goes up must come down. And once a tech has had its moment as the “next best thing,” the hype inevitably subsides. This leads to a moment realization – the tech community and the general public are starting to realize that they can’t get rich overnight and that true innovation will take longer than expected.

After these four initial stages have passed, technology finally reaches its moment. maturity. It’s no longer the new kid on the block or the flavor of the week. Instead, the technology becomes an embedded part of the Web3 environment. And while this is the last of these five stages, I believe the real audience for the technology is starting to form here – this is the point where it starts to become more visible to the general public and has real growth potential. beyond the cryptosphere.

The Twitter Cycle of P2E

Where is P2E currently in this cycle? In my opinion, we sit in the middle of the “next best thing” and “realization” phases.

We are currently in 2022 coming from a lot of hype happening in P2E in 2021 when Axie Infinity suddenly gained a huge amount of new users and new capital. However, widespread criticism of the game, combined with falling coin prices and large-scale technical malfunctions, has led to some disappointment in the space. This created a healthy amount of skepticism – just enough to give us the momentum we need to move forward. realization.

So the next question is: What does the current trajectory of P2E mean in terms of who actually plays and invests in the game?

Looking deeper into the five-stage hype cycle, it’s clear that users who engage in a particular technology in the first four stages are often the same type of people. These are “true believers” – crypto natives willing to invest their time and money in an emerging technology. They are willing to accompany the bumps in the road and experience the bad as well as the good.

Maturity on Web3 Can Feel Like Stagnation

The entry into maturity on the Web3, which often includes a major market crash, can cause many of these people to panic. The maturing technology phase does not behave in the hyperbolic way that Web3 technology is typically known for. It doesn’t “go to the moon” in the way people with “Web3 brains” often use to describe success. In fact, the reality is that the skyrocketing coin prices are not an indicator of true, long-term value. Rather, it is simply a sign that a particular market segment is getting a lot of attention at a particular time; in some cases, rapidly rising prices may even herald future problems.

But the excessive fixation on high coin prices present in most Web3 culture means that the long period of relative stability following the maturation stage can feel like the end of innovation; therefore, early adopters may be inclined to leave. But in reality, maturity is not the end of innovation. this is just the beginning. Projects has If they are to be successful, understand that this “maturity” stage must begin to focus their efforts on building ecosystems that will continue well into the future. Finally, Web3 is not a charity – and without a good product, even the most exaggerated advertisement won’t save you in the end.

looking to the future

There are currently no completed games in the Web3 domain. That’s why Web3 games only attract Web3, crypto-native gamers – “true believers” willing to roll with their fists as this technology evolves. They are here for the opportunity to make money. But once the games are truly over, non-crypto natives will start joining in on the fun.

As it progresses more and more towards maturity, the wheat will separate from the chaff. In 24 months real studios will still be creating; the rest will follow the dinosaur’s path. User acquisition strategies and business fundamentals will eventually reveal the truth from the fake. In the meantime, we just need to keep our heads down and keep building.

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*All investment/financial opinions expressed by NFT Plazas are taken from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to thoroughly research any product before making any investment.

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