The Holidays Are The Best Time To Start Your Referral Marketing Campaign

It’s that time of year again, when people buy new clothes and gifts for loved ones (and maybe even themselves!). With advanced technology, buyers are flocking to online stores instead of spending long hours in physical stores. Brands can market and sell their products to the wider community, increase conversion rates and grow organically. Starting a referral marketing strategy is key.

What is a Referral Marketing Campaign?

As the term suggests, a referral marketing campaign is a method of empowering your business through referrals or word of mouth marketing. Paid ads are fine, but people are more likely to trust your brand if they get a referral from their family, friends, and connections. As reported by Ironpaper, word of mouth advice and references play a crucial role in 80% of all B2B and B2C transactions. A great way to increase your customer acquisition.

How to Start a Referral Program

The idea behind a referral marketing campaign is simple – it’s execution that requires extensive planning and hard work. It’s a great marketing channel to add to your digital marketing mix. Follow these steps to successfully create your referral program.

Make sure your customer service is excellent

A happy customer is more likely to want to share your work with friends and family if their experience is positive. Sales teams and customer service must be on the same page and provide superior service. This means your referral program is more successful.

Get to know your current customers

To start a referral marketing campaign, you need to get to know your current customers. If it helps, sort by the most active buyers and those who only bought once or twice in your store. Once sorted, the next step will be to set your goals.

Don’t ignore your new customers

New customers can actually send you successful referrals. Consider keeping your referral program public, because sometimes a single customer interaction is all it takes to turn people into loyal brand advocates.

Set your goals

Like any marketing strategy, referral campaigns need to have specific goals. Ask yourself: What result do you expect from your referral marketing program? Are your goals more connected to your sales and revenue, or do you want to build a larger and more loyal community?

Identify your ideal customer

You already have a list of your regular customers and campaign goals. Before asking your customers for reference searches, you need to identify your ideal customer. For example, if you sell fitness products, your ideal buyer would be adventurous and sporty people.

On the other hand, if your products are household goods and appliances, you may want to target moms or dads. You can also examine other factors such as your ideal age group, your customer’s location, or the types of people who might be able to afford your products.

Choose your hosting channels

Social media is the best platform when choosing channels to host your referral campaign. Referral programs on social media influence 71% of buyers. Some of the best social media platforms are Facebook, Pinterest, and Instagram. You can also use referral software such as Tapfiliate. Track your referrals using the best referral marketing software.


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Identify your incentives

Recommendation-based selling only works well if your customers have a strong incentive to do so. Cash doesn’t always work as well as discounts and credits. Try non-cash customer referral program ideas like free subscription period, loyalty points, special discounts, cashback, store credits or gift cards.

Create a landing page

Let your customers know about your referral program using an easy-to-sign up landing page. Make it as simple as possible for them to recommend their friends – you can create a shareable text, a section for friends or family members to add their email address to, or even give them a coupon code to share with their friends.

Tip: Include the terms of the marketing referral agreement somewhere on the page – add rules about where they can and cannot share your work.

Why You Should Start Referral Marketing Programs During The Holidays

As mentioned above, shoppers look for deals during the holidays, so this is the best time to encourage your customers to seek advice for your business.

5 more reasons to implement a referral program during the holidays:

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Image source: Pexels

Referral marketing campaigns help you stand out from the competition

The holidays are intense when it comes to competition. Many businesses want to stand out, as this is the perfect time to drive big sales and gain new customers. Spreading the word that you have a referral program can help you stand out from the noise.

Try to double the rewards of your referrers so they’ll be more enthusiastic about telling more people about your brand. You can even extend the campaign to new customers by giving them discounts if they can provide an adequate recommendation for them to buy. The thing is, if you play the cards right, a good referral program campaign can help you stand out during the holiday season.

A referral marketing campaign helps you meet your target sales and revenue

If your sales and revenue were underperforming and underperforming during the previous holiday season, you can expect them to be higher this year with a good referral marketing program and referral marketing software. You complete the year successfully by engaging your customers more actively to promote your products and bring in more customers.

Referral programs can help you build a better customer base for the next year

Part of a business’s annual forecasting and marketing strategies is how to build a larger and better customer base. Adding new people to your customer base is easier and more cost-effective with referral programs.

For example, you have 100 active references for this year. If each of them can bring at least 10 new customers to your business and they are satisfied with your products and services, you will have 1,000 new loyal customers who just came from vacation. This is already a huge boost with just 2-3 months of marketing campaign.

People spend more on holidays

People feel more generous when it comes to spending money on vacations. Even on luxury items, it’s time to let go of your restrictions and spend a little more than you normally would. As a business owner and retailer, you should capitalize on the hype by implementing a customer referral marketing campaign.

One way to join the bandwagon is to offer hot deals and special offers throughout the holiday season. In addition to encouraging your best customers, you can use referral codes to persuade new customers to buy more products from your brand. When people buy gifts for their loved ones, you should also give them gifts through rewards and discounts.

Buyers are in the market for new products

As the holiday season is all about sharing, caring and giving, people are looking for new things. There may be new tools, clothing, products, appliances or even new equipment for your remote work. With the excitement of this holiday, you can offer new products to the market. However, the dilemma is how reliable is this new product?

This is where referral programs can be useful because you likely have loyal customers who will patronize your new product. After purchasing and satisfied with their purchase, these customers can now be advocates of your brand.

Ninety percent of consumers trust recommendations from family and friends. These days, people don’t appreciate ads that much anymore. They want originality, and a referral marketing campaign is one of the best ways to grab their attention.

*Hint: Assigning any of your team to take care of your marketing campaigns can be disastrous. Modern marketing is a broad field. Businesses, especially SMEs, can benefit from professional help as they require different marketing techniques, tools and skills to perform successfully. This demand also comes with an increase in the marketing major salary, encouraging students to pursue this degree. *

Launch Your Referral Partner Marketing Campaign This Holiday Season

Amazon CEO Jeff Bezos was right when he said “word of mouth is very powerful”. If you create a great customer experience, people will talk about it. On the other hand, if your customer service is poor, people will find out about it too and it can ruin your business.

With this article, it’s easy to understand why a referral marketing campaign is one of the best ways to gain new customers and increase your sales organically. People influence people, and customers believe recommendations more than advertisements. After all, a referral message is the holy grail of online marketing. So, start your own referral program now.


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