The complete guide to attracting customers to your website

The complete guide to attracting customers to your website

Discover the most comprehensive guide to attracting customers to your website in 2022. Learn proven strategies that drive action and turn visitors into customers.

If you’re struggling with driving traffic to your site, you’re not alone. Many marketers are looking for new ways to increase website traffic, and we’ve created an actionable guide to help you do just that.

In this article, we’ll cover the importance of using your content strategy, how to do SEO properly, and more.

Do guest blogs the right way

Writing guest blogs is one of the best ways to get quality backlinks. The biggest benefit of guest blogging is reaching an entirely new audience that is already interested in your industry.

Guest blogging drives traffic to your site, helps boost your search engine ranking, improves your online authority, increases brand awareness, and more.

The first important step is to find the right platform. You need to make sure that the platform has authority in the industry and has a certain number of monthly visits.

You can check a website’s Domain Authority (DA) or Domain Rating (DR) using tools like Ahrefs or Moz. These metrics show how valuable it would be to you to have a link from these websites. Whichever metric you choose, also request a screenshot of Google Analytics to see the amount of traffic they’re getting.

What blogs are you comfortable writing for?
Image source: Ahrefs

Second, make sure you set the guest blogging rules.

  • Will you accept guest posts or a blog exchange where you write a blog for another domain and they write one for your site?
  • How many guest posts can you produce in a month?
  • What subjects are you interested in?
  • What criteria must a platform meet for you to be considered a guest blog?
  • How should the platform promote your blog?
  • Will you share all the guest blogs on your social media for better exposure?

Third, you need to set rules for the editing process of your guest blogs. Most guest blogging companies have a set of rules writers must follow. However, they are rarely transparent about their regulatory processes.

Some have a special editor that will read your blog and make certain changes. There is no regulated editing process where others may require a single editor or 3 different people to ask you to edit your post in 3 different ways.

Making these changes can be tiring, especially if you’re rewriting the same parts multiple times. Therefore, you should be clear from the beginning about the number of edits you want to make.

Generally, you should be open to having your blog sent back once for editing. That said, if you’re editing the same piece for the fifth time, you’ve wasted time and energy on a blog that will never come to light. In such cases, it is best to redirect the same guest blog to a different website.

Often when we talk about using social media to increase your reach and website traffic, the most popular method is to focus on the quality of your content. Yes, we know content is king, but a more viable tip is to find your audience and create content for them.

Consider closed Facebook groups, Sub-Credits, LinkedIn groups, and more. They’re centers for people who aren’t usually interested in open promotions, but are interested in the value your content brings.

The trick is to build relationships with community members and show an interest in their company, products, and services. Once you’ve done that, you can start promoting your brand and expect some new conversions.

Your approach in these groups should be professional, as most people have similar roles to you. Instead of sharing tips for a beginner, be sure to share blogs and tips that people in the industry will be interested in.

Work on your on-page and off-page SEO

SEO is very important for driving traffic to your site and it is important to work on it constantly. While the results won’t be quick, you need to be vigilant about it.

You should optimize all your content by working on:

  • Title
  • alternative text
  • Definition
  • Links
  • keywords
  • images
  • legibility

Not only will it increase your rankings, but it will also help with organic traffic. Off-page SEO includes boosting your rankings through backlinks, social media, guest blogging, and more.

Don’t give up on email marketing

Email marketing is great for your sales strategy and increasing your website traffic. While some marketers may think of email marketing as old-fashioned, it still delivers great results and should not be overlooked.

Unlike social media marketing, which is aimed at public consumption, email marketing is much more personal. Emails arrive in a private inbox, meaning they are consumed individually and therefore offer brands the chance to customize their messages to the individual.

Email marketing statistics
Image source: hustlermarketing.com

To have a successful email marketing campaign you will need:

  • great offer
  • Combine tags to ensure email is forwarded to the person
  • Leverage email automation to avoid manual workload
  • visual completion
  • A strong call to action

People who subscribe to your newsletters are already engaged and engaged, so make sure you maximize their interest with valuable content, great offers and special deals.

Create shareable content

When creating content for your website, make sure it’s easily shareable. By this we mean structuring your content in short paragraphs with effective phrases that can be shared on their own.

Another important step is to add social share buttons to your blogs and encourage people to share your content.

Social media is a great place to discover new resources, so do the extra work to make your blogs compelling enough for people to share them. You need to make sure your blogs are optimized and your cover photos will look good after being shared on Facebook, LinkedIn, Twitter, etc.

When your content is shared on social media, you will easily increase your website traffic and generate new leads.

Solution

As with any marketing and sales strategy, the strategy you create to drive more traffic to your site will take time. Don’t expect success overnight.

You must understand that this is an ongoing effort and that you must continually work to improve your site, content, marketing strategy and more.

When you roll the ball, you’ll find that it doesn’t take much of your time, but gives great results in the long run.

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