New York Rangers fan David Arends had never bought an NFT, but when he learned that his favorite hockey team was releasing an NFT. digital coin set To commemorate the retirement of legendary goalkeeper Henrik Lundqvist, he thought it would be a unique addition to his collection of jerseys, pucks and other sports memorabilia.
For $20 per piece, Arends purchased two NFTs: footage of tickets from the night that featured a banner bearing the player’s name, dedicated to Lundqvist’s 15-year career with the Rangers. lifted up Madison Square Garden fans cheered. Arends would then print screenshots of the NFTs and have them framed and hung on her wall, next to an autographed photo of the goalkeeper.
“I’ll never trade it – it’s like it was mine and it will stay with me,” Arends said. decrypt. “For me it’s more of an emotional thing.”
The world of sports is getting more and more saturated with cryptocurrency adssponsorships and collaborations every day and they seem to be pushing more and more people into the Web3 space.
A new Seton Hall University questionnaire One in 1,500 U.S. adults shows there is increasing overlap between sports fans and those who buy NFTs or cryptocurrencies like Bitcoin and Ethereum. The survey found that 57% of households that are avid sports fans own digital assets, meaning more than double the proportion of households that do not own digital assets, or just 24%.
“Although we are in the early stages of crypto and NFT ownership, sports fans have shown a real trend for participation in these markets,” said Seton Hall marketing professor and survey methodology expert Daniel Ladik.
celebrities like Matt Damon What appears in ads promoting the cryptocurrency probably has something to do with it. The Super Bowl is one of the most watched television events of the year, and this year’s game included points Seen at home by over 100 million US viewers from eToro, Crypto.com and FTX Nielsen.
Beyond just TV advertising, big crypto companies have also poured money into sponsorships. Crypto.com made a payment estimated $700 million For the naming rights to what’s known as the Staples Center in Los Angeles. barter too made a deal To become the championship’s first fight kit partner with the UFC in 2021, Crypto.com’s lion-headed logo is featured on the chest of the fighters’ uniforms and in the center of the Octagon. (Since then, the UFC has also signed a logo deal. VeChain.)
Unchangeable tokens— blockchain-verified proof of ownership of digital or real items—from connecting companies and sports leagues with fans and ticket sales to sneaker images and video clips converted into collections.
The tradition of collecting baseball cards began in the late 19th century with the filling of paper cards showing baseball players along with statistics. cigarette packs As a promotional tool For many fans, collections have now gone digital.
In general, Seton Hall’s survey compared people who trade or own cryptocurrencies and NFTs mostly between the ages of 18 and 34 (42% of respondents) and those aged 55 and over (only 7%). The survey also found that men (47%) are more likely than women (14%) to own or trade cryptocurrencies or NFTs.
“If managed effectively,” Ladik said, “NFTs can be an important source of income as well as a new avenue of fan connection for sports brands. In a digital age, interactive assets like NFTs are a key attribute for brand success. It can evoke a sense of ownership and belonging.”
this NFLNBA and UFC they all entered the NFT domain and worked with Dapper Labs to create NFL All Day, NBA Best Shotand UFC Strike is on top of the Dapper’s Flow blockchain.
NBA Top Shot was one of the first NFT projects to be blessed by a major sports league, and has recently surpassed $1 billion in total sales. cryptoslam.
Dapper Labs’ projects aren’t the only sports-focused collections hosted on Flow. The consumer-facing nature of the blockchain, NFT Genius founder Jeremy Born was born to create the Gia market and make it his ecosystem. ballerza collection of pixelated basketball players primarily serving as PFPs (profile pictures).
“If you create more friction as the crypto space has been known for the last 10 years, that will prevent most people from getting in,” Born said. decryptNote that some crypto wallets with complex setup processes may turn off potential users. “It’s scary for the average person to come and try to decipher the Metamask.”
Born emphasized that NFTs have increased crypto adoption not only among sports fans, but also among athletes themselves.
among those who took flaunt NFTs on Twitter are icons like Steph Curry and Von Miller. And Tom Brady own NFT company jointly with the so-called Signature DraftKings Marketplace.
If he’s posting photos posing with old “flexible” fancy cars and luxury watches, Born is one of the new status symbols for professional athletes. bored monkey. It’s only natural that fans want a PFP flexibility too.
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