Global electronics giant Sony has announced that it will take a more focused approach when it comes to metaverse experiences as part of its entertainment strategy. The company, which owns the Playstation brand, announced that previous investments in Fortnite game makers Epic and another game studio, Bungie, are part of this new move.
Sony Will Take Metaverse Seriously
Gaming and entertainment brands are now trying to integrate their metaverse experiences to entice more users to enter their ecosystem. Sony, one of the most influential companies when it comes to entertainment and gaming, has announced that it is interested in adding more metaverse-inspired experiences to attract customers.
At the annual strategy meeting this week, Sony CEO Kenichiro Yoshida said:
Metaverse is also a social space and live networking space where games, music, movies and anime intersect.
Sony’s previous investments in other companies include Epic Games, makers of the popular online franchise Fortnite, and Bungee, creators of the Destiny series, and are part of this new focus. According to figures provided by the company, more than 50% of revenue in the last fiscal year came from Sony’s entertainment division, which covers gaming, movies and music-related services.
Playstation and Other Metaverse Gamers
Sony plans to use Playstation brands to achieve a place among the leaders in the metadata transfer industry. Sony Playstation has one of the largest installer user bases in the world, so it can serve as a vehicle for this new metaverse push. In this sense, the company stated that it aims to “take advantage of the unique strengths provided by its diverse business and expertise in gaming technology…creating new entertainment experiences in the metadata storage space.”
However, the company is trying to catch up with other companies in the space, such as Meta, which manufactures hardware to provide metaverse immersion experiences to its customers. Meta owns the Oculus VR headset brand and offers its flagship metaverse app called Horizon Worlds only to owners of those products.
Microsoft is another company that is positioning itself as a metastore player, acquiring Activision for almost $69 billion as an approach to metadata, and launching Mesh, an enterprise metadata warehouse for the Teams meeting suite.
Sony has already introduced the VR2 line of headsets to work with the PS5 series consoles. The headset was rumored to launch this year, but could be delayed until 2023 due to supply chain issues.
What do you think of Sony’s metaverse push? Let us know in the comment section below.
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