Monday, 20 June 2022 17:45 MYT
Shopee shared initiatives and resources to support local businesses at Seller Summit 2022
KUALA LUMPUR, MALAYSIA – Media OutReach – June 20, 2022 – Shopee aims to help local merchants attract more new and returning customers on the platform with new and more collaborative seller marketing tools.
According to Kavan Sito, Director of Shopee Malaysia, from Q3 of this year all merchants can expect to expand their reach through more than 13,000 Shopee affiliates to gain a wider audience and increase sales through Shopee Affiliate Marketing Solution (AMS).
Affiliate partners include social media influencers, coupon and cashback platforms, price comparison platforms, and content publishers.
Elite sellers who joined AMS between October and December last year saw up to 16x return on their advertising investment.
Speaking at the Shopee Seller Summit on June 16, Sito said reviews are essential to help build trust and attractiveness for an online product. That’s why Shopee will also allow merchants to reward users for leaving helpful product reviews.
Apart from that, the platform will also develop coupon features that will allow sellers to encourage new buyers and reward repeat buyers for their loyalty.
“These are among the many innovative vendor marketing features Shopee will launch in the coming months to help vendors drive long-term business growth,” Sito said.
“Level Up: Driving Growth Together” with the theme of the Shopee Vendor Summit was held at Sunway Resort, Petaling Jaya, with 500 physical and nearly 2000 virtual participants in attendance.
Sito said, “Shopee is committed to developing and empowering the skills of local businesses. In addition to the free training modules provided through Shopee University, Shopee is pleased to be a trusted partner for government agencies to support local communities and drive education initiatives that help develop the skills of local businesses. It includes supporting vendors, even nearly 5,000 university student entrepreneurs started their online sales journey through Siswa Mall initiatives in collaboration with the Ministry of Higher Education.”
Shopee Seller Summit is also part of the #ShopeeSapotLokal initiative, which aims to promote inclusion and create more opportunities for local communities.
Kelvin Yam, 46, who runs a stationery store on the platform – CX Trading, an avid user of Shopee programs such as Facebook Collaborative Ads (CPAS) and the Merchant Affiliate Program, said the programs do not encourage him to market Shopee products. but it also helped more than double its average monthly sales.
“These programs have helped me a lot in scaling my Shopee business as I’ve seen an almost 5x increase in sales. I’m currently averaging RM50,000 in sales per month,” Yam said.
Another 33-year-old seller, Ammar Izzuddin, believes that beyond learning, one should network and learn from other sellers to gain more experience in selling.
Ammar, who sells baby products at Shopee, said, “Through the networking opportunities at the Shopee Seller Summit, I gained insight into how other vendors strategize and anticipate business opportunities, as well as how they manage their resources. This is all very informative information that will help us understand how to do it in the long run. We can do better and scale up.”
Ammar has been a loyal participant of the Shopee Seller Summit for four consecutive years.
Sellers looking to pass on their skills and knowledge can look forward to applying for the ShopeeXperts program in early August this year. Through this program, selected top-performing vendors will receive 1-month comprehensive training in marketing, operations, sales and presentation skills. This is a chance to build credibility as qualified trainers and help other vendors grow their business.
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. Shopee fosters an inclusive and sustainable digital ecosystem by enabling businesses to digitize and grow their online presence, helping more people access and benefit from digital services, and stimulating local communities.
Shopee provides an easy, secure and engaging experience enjoyed by millions of people every day. Shopee is also making a significant contribution to the region’s digital economy with its commitment to helping local brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE:SE), a leading global consumer internet company. Sea’s mission is to improve the lives of consumers and small businesses with technology through its three core businesses, Shopee, Garena and SeaMoney.
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