In extremely exciting news for CJ, Shatay Trigère has joined the company in a new role as Chief Marketing Officer, bringing with him over 25 years of experience in marketing, advertising and technology. With a history of working in leadership roles spanning the marketing mix, Shatay has the joy and satisfaction of bringing great leaps into life while humanizing how users welcome their hearts, minds and hands. This keen grasp of the convergence of technology and its impact on those who interact with it will put it to good use in CJ.
Becca Maier of Buzzfeed has announced an exciting promotion. She assumed the role of Vice President, Trade Operations and Growth, following her previous role as Huffpost and Senior Director of International Trade. She is now responsible for driving growth and operational efficiency across BuzzFeed Inc.’s Global Trade Business and leading the acceleration of international and HuffPost US trade businesses she.
Tumblr became the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analytics, brand safety and compliance. In addition to the partnership to improve Tumblr’s brand safety and contextual targeting capabilities, Tumblr will now become a media partner for GumGum, joining the contextual leader’s network of over 30,000 publishers, giving GumGum’s customers access to Tumblr’s unique inventory.
Journey More has appointed Duncan Smith, former US President and Head of iProspect Media, as the new US CEO. Duncan will be responsible for the North American market and will lead the agency’s growth goals. He will work closely with Robin Skidmore, Global CEO (who will relocate to Stateside) to work collaboratively to challenge the market and fulfill the agency’s vision of ‘creating the performance brands of tomorrow’.
At Impact.com, Margaux Delplace was appointed as Customer Success Manager, continuing from Silverbean where she worked as Senior Affiliate Marketing Manager. Margaux brings with him seven years of experience and, given his expertise in affiliates and partnerships, it will be exciting to see.
Emily Mennie takes on a new role at HEINEKEN Company as the new Programmatic Media Manager. Emily is a passionate marketer and fueled by a desire to understand human behavior through data analytics, so we can’t wait to see how she progresses in this new role!
VistaPrint has chosen Neo Media World as its new partner to modernize its global partnership program. For the first time, VistaPrint will combine its affiliate program with a single agency partner. Neo’s global expertise will help VistaPrint expand its affiliate program and create a more strategic approach globally and across the consumer journey.
Natasha ScholnickSenior Manager of Global Affiliate Marketing at VistaPrint said: “This presents an opportunity for our affiliate program to go beyond traditional under-funnel partnerships and last-click measurement and engage with strategic partners throughout their decision journeys that reach and influence our consumers. We are excited to partner with Neo Media World to develop and upgrade our affiliate program!”
And last, but certainly not least, Reprise has announced that it has appointed Jessica Chapplow as the organization’s Chief Commercial Officer, Managing Partner. Jessica will lead Reprise’s e-commerce efforts in the UK and Ireland, distilling Reprise’s proposal and developing new services and operational models to accelerate growth in e-commerce.
Big congratulations to everyone on this month’s Movers and Shakers. We look forward to seeing more improvements next month! Be sure let us know If you would like to see yourself or a colleague in the next column.