Minneapolis-based online tech company SharpLink Gaming is now authorized to provide sports betting conversion solutions and affiliate marketing services in 12 US state jurisdictions. Tuesday’s announcement is where online sports betting is legalized.
Company specializing in data-driven conversion solutions for the US sports betting and iGaming industries. Cleared to reach 59% of the legal sports game market with license to operate in 12 states and DC
States where SharpLink has secured authorization include: Colorado, Illinois, Iowa, Montana, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, West Virginia, Wyoming, and Washington, DC
— SharpLink Gaming (@SharpLinkGaming) March 2, 2022
Additionally, the tech company is also in the “later stages” of the licensing process in four US states.. These include: Arizona, Louisiana, Michigan and Virginia, according to a press release.
“Expanding our state license portfolio and ensuring continued regulatory compliance is and will remain a critical aspect of our business. It is at the center of our growth strategy and long-term success.” Rob Phythian, CEO of SharpLink
The CEO also said that he and the company are very pleased with the progress the team has made in navigating the “extremely complex” government licensing environment and hopes that: Throughout this year, SharpLink will prevail in winning licenses “in every state where online sports betting is legalized.”
According to the latest reports, $6.92 billion was wagered in legal sports betting states last December. Total betting arm for the 12 states and Washington DC where SharpLink is allowed to operate exceeded $4.07 billion. This represents approximately 59% of the legal sports betting market reported for the month.The company explains.
“Also, while there remains tremendous momentum behind the state legalization of sports betting, About 70% of the US population is currently still unable to place legal online bets” Phythian added. “While general advertisements and promotions may lure sports bettors in legitimate betting states, this approach to user engagement ignores those in non-betting states. and that does not offer a direct call to action to potential customers.”
on the contrary, Free-to-play games cover all states regardless of statutory betting laws and may apply to all sports media, leagues and teams. This helps build brand awareness and loyaltyPhythian claims.
— SharpLink Gaming (@SharpLinkGaming) February 2, 2022
“As more states finally legalize online sports betting, Major sports media companies, leagues and teams that have long relied on SharpLink to create and operate free-to-play and fantasy sports games will benefit from having an established foundation of potential punters. “Those who learn how to place real bets using real dollars through gaming and sports betting simulations.”
The importance of F2P games for the sports gaming industry has long been advocated by SharpLink’s CEO. “The value of free-to-play and fantasy sports games is key in the U.S. market in converting sports fans into punters,” Phythian said in an exclusive interview with Yogonet last month.. “Using our cutting-edge technology to transform fantasy sports-centric US fans will clearly differentiate SharpLink in the industry,” he said.