MINNEAPOLIS, May 16, 2022 (GLOBE NEWSWIRE) — SharpLink Gaming Ltd. (BET, Financial) (“SharpLink” or “Company”), a pioneer of targeted, data-driven user engagement and conversion solutions for the emerging US sports betting and iGaming industries, today its wholly owned subsidiary Trenfront Marketing/Poker Affiliate Solutions Acquired in the FourCubed transaction in December 2021 (“PAS”) has been selected by WPT Global™ to manage the new WPT Global affiliate program as a Principal Partner. WPT Global is an exciting new online gaming operator licensing the World Poker Tour.® to market and promote the brand (“WPT”) gaming platform.
PAS has been providing affiliate marketing services to the iGaming market for nearly 20 years in the global poker industry, working with many major operators in the iGaming space. In fact, PAS has earned industry recognition by both igamingbusiness.com and igamingaffilliate.com as the European online gambling industry’s Best Associate Manager, Best Affiliate Website and Best Affiliate Program for four years in a row.
“We look forward to helping ensure the success of WPT Global’s affiliate program by leveraging PAS’s award-winning reputation and longstanding relationships with traditional iGaming affiliate marketers and operators,” said Tori Roberts, Vice President of Affiliate Marketing at SharpLink.
Since its launch in 2003, WPT has been an iconic brand at the forefront of the global poker community and the perfect poker brand to license for WPT Global. WPT is the leading name in international televised gaming and entertainment with a brand presence in land-based tournaments, television, online and mobile. With the launch of WPT Global in nearly 100 countries around the world in April 2022, fans and gamers can now take their games to the next level by playing real money games on WPT Global’s online platform, home to the largest pool of recreational players online. Designed for poker and fun, fair and safe play.
Rob Phythian, Co-Founder and CEO of SharpLink, said, “At the heart of SharpLink’s growth strategy is to combine advanced technologies with the global industry relationships and influence of our team, to use them as power multipliers to enable our customers to take advantage of the scalable revenue growth opportunities inherent in them. online sports betting and iGaming industries. This new partnership with WPT Global is another major acquisition for SharpLink and one that we hope will provide an important new revenue channel for our Company in the years to come.”
By February 2022 industry research report The global online gambling market published by IMARC Group is estimated to reach a value of $72.3 billion in 2021 and will reach $131.4 billion by 2027. Casino.org reports that world gambling statistics show that approximately 26% of the population, or 1.6 billion, gamble. People around the world gamble and 4.2 billion gambles at least once a year.
SharpLink Gaming Ltd. about
Founded in 2019 and headquartered in Minneapolis, Minnesota, SharpLink is a leading online technology company that connects sports fans, leagues and sports websites to relevant and timely sports betting and iGaming content. SharpLink uses proprietary, intelligent, online conversion technology to turn sports fans into sports bettors for licensed, online sportsbook operators. SharpLink’s intelligent C4 Sportsbook Conversion technology delivers and determines the best sports betting offers and experience for each identified user. Using advanced, AI-powered behavioral modeling and tracking technologies and analyzing the past and present behavior of the user, we offer sports fans personalized betting offers that are tailored specifically to each fan’s favorite sports, teams and players. Additionally, SharpLink specializes in helping sports media companies develop strategies, products and innovative solutions to enable deep customer engagement with highly interactive sports games and mobile apps. SharpLink is run by industry veterans with several successful exits in the sports gaming and iGaming industries. For more information, please visit the SharpLink website. www.sharplink.com.
This release may contain forward-looking statements that are subject to various risks and uncertainties. Such statements may include expected growth in the online betting industry, the Company’s ability to grow its business, the potential benefits of the Company’s products, services and technologies, and other statements that are not historically factual, including statements that words may accompany. “intends”, “may”, “will”, “plans”, “expects”, “estimates”, “projects”, “estimates”, “estimates”, “aims”, “believes”, “hopes” ”, “potential” ” or similar words. Actual results may differ materially from those described in these forward-looking statements due to certain factors, including but not limited to the Company’s ability to operate profitable operations, government regulation of online betting, customer acceptance of new products and services, spillover effects. Corona virus (COVID-19) and future measures by the authorities in the countries where we operate, the demand for our products and the economic situation of our customers, the impact of competitive products and pricing, long sales cycle, the rights of the proprietary Company, the necessary capital resources to finance the Company’s business and other risk factors detailed in the Company’s annual report and other filings with the United States Securities and Exchange Commission. The company assumes no responsibility for updating forward-looking statements in this release.
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