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SEO Copywriting Guide for Affiliate Marketing

Want to get more customers from your affiliate campaigns?

Content is your best bet.

It is your direct link to your potential customers. It’s the tool you use to build a relationship with them and persuade them to buy without selling.

But how is your content performing? If you’re reading this, you probably need some help.

If you want more people to read your content and click on affiliate links, you’ve come to the right place.

In this article I will teach you SEO copywriting for affiliate marketing. Read further and you will find:

  • Professional SEO copywriting tips
  • Content ideas for SEO affiliate marketing copywriters.

Let me start by quickly explaining the importance of SEO for affiliate marketing.

Have you ever wondered how content creators like bloggers make money?

As a blogger, it’s easy to sign up for an affiliate program and share an affiliate link on their website. But who will click?

You need high-quality, valuable content to entice people to try this affiliate link. For example, food bloggers who participate in affiliate programs write recipes, cookbooks, and other content that their audience finds helpful.

If you’re a creative individual and love what you do, finding content shouldn’t be a problem for you.

The problem, as always, is competition.

It is estimated that more than 7 million blog posts are published every day.

Of course, not all of them are part of an affiliate campaign. Assuming that only 5 percent of those 7+ million posts are generated by your competitors, that means they generate 350,000 new blog posts daily.

That’s why you need SEO copywriting because it increases the chances of Google being on your side.

So, let’s make Google fall in love with your content.

SEO Copywriting for Affiliate Marketing: 3 Pro Tips

Content optimization is a process that requires many things to be right. With Google and other search engines constantly changing their algorithms, it’s a must to cover all the basics.

Below you’ll find SEO copywriting tips to give your affiliate marketing content the best chance of ranking high and attracting clicks.

1. Optimize your content for search intent

Search intent optimization It is the process of optimizing the content and giving the most accurate and focused answer to the target user.

This change is big.

The good old keyword optimization is slowly but surely a thing of the past. Now, Google wants content creators to use keywords in content to reflect an intent of their users when they search for information.

Let me explain how it works.

Previously, creators had to include all keywords that mentioned the main keyword in the content for ranking. They would simply go through the list of keywords they discovered and get what they found relevant.

For example, an article titled “The X Best Recipes for Weight Loss” might use these keywords:

  • weight loss
  • homemade recipes for weight loss
  • dinner recipes
  • best diet
  • breakfast foods for the best diet
  • many more others.

As you can see, it was common practice to use almost anything related to recipes for weight loss. Breakfast, dinner, diet and other ideas all in one.

This means that there is too much purpose in an article. Google might consider this piece of content the jack of all trades, the master of none.

Here is why.

When someone searches the internet for recipes to lose weight, they might want to get:

  • breakfast recipes
  • dinner recipes
  • recipes for weight loss for people with certain health conditions
  • soup recipes
  • smoothie recipes
  • many other intentions.

To give your content the best chance to rank high and enjoy pleasant engagement, you should narrow down your content topics and use only keywords that look like a very limited range of search intents.

That means starting with just one search intent, say “*I’m vegan and want to find healthy breakfast ideas for breakfast”. *

To give a correct answer for this purpose you could use something like “X Healthy Breakfast Recipes for Vegans to Lose Weight” rather than a more general, broad topic. “The X Best Recipes for Weight Loss.”

Keyword research should also reflect this single search intent. The more focused you make your content, the more relevant you make it to people.

Here is a quick example to help you understand search intent. PickledPlum, a cooking blog with affiliate links in the articles, has a small excerpt at the beginning of each.

This is a great move because by reading the excerpt one can understand the search intent the article is answering.

The quote shows that the recipe is easy, quick, and perfect for fans of eggplant and Chinese cuisine.

Read more: Understanding Searches Better Than Ever (Google’s detailed explanation of search intent).

2. Solve at least one problem in each piece of content

The ultimate purpose of your content is to help someone solve a problem (if not, then you should redo your entire content strategy).

You should prioritize this goal because:

  • makes your content useful
  • makes content focused
  • increases the chances of meeting search intent requirements.

For example, if you’re writing an article about making a recipe, your goal should be to provide detailed, step-by-step instructions, ingredients, and tools needed to make the dish.

In this way, the article will have practical value for the readers and teach them how to solve a problem (find new recipes, cook something new, etc.).

Remember: online audiences are not interested in what you have to offer. Not many people will be willing to click on affiliate links if they are not relevant to the content.

The best SEO affiliate copywriting ensures that readers don’t even feel like you’re trying to sell them something.

Here is an example. The article on how to make Chinese eggplant mentions that you need a wok to do it.

The author placed the affiliate link on Amazon (yes, a wok seller) naturally and without selling.

The most important thing is that the affiliate link does not interfere with the purpose of the article. Moreover, it helps the reader to get all the equipment needed to make the recipe.

What a subtle partnership talk. Wonderful. This is how content and links that are relevant to a client’s website are made. If you need advice on writing affiliate link-friendly content, head to tools like TrustMyPaper and get professional tips.

3. Write relevant and engaging connecting sentences

As an SEO affiliate marketing copywriter, you should be familiar with the concept of anchors. Clickable text that hyperlinks show when linking to other websites.

Your content will have a lot of content that will draw people to your partner’s website, so it’s important to get them right.

The most important thing is to make them descriptive.

This means avoiding common phrases like “read more” or “click here” and using keywords that describe your customer’s products or services (“email marketing software”, “affordable bikes California”, etc.).

Also, keep anchor texts within 60 characters. If you go for something longer, such as “the most affordable social media marketing services California web agency,” Google will penalize your content.

Therefore, make your anchor texts descriptive, reasonably short, and include appropriately.

4 Content Ideas for SEO Affiliate Marketing Copywriters

If you need content ideas for your next affiliate campaign, check the sections below.

1. Landing pages

The lack of SEO-optimized landing pages is a major reason why many affiliate marketing campaigns fail. Follow these tips to attract more leads and customers with a landing page:

  • have an action-oriented CTA that stands out with a contrasting color
  • write a short copy that encourages the visitor to convert
  • add text messages that reduce hesitation (free trial details, customer testimonials, etc.)
  • Write a benefit-oriented title.

This landing page from Tapfiliate is an excellent example of how to apply these tips.

Remember that a landing page copy should entice the visitor to take immediate action. To achieve this, you need to highlight the benefits and reduce hesitation.

Designing multiple landing pages for A/B testing and using affiliate tracking software to track trial registrations is a great way to find out which content is best for conversions. Keep a tracker of the landing pages you create to avoid duplicate content on your site that could harm your SEO efforts.

Read more: 7 Tips for Creating High-Converting Ecommerce Landing Pages

2. eBooks and other printables

eBooks, industry reports, whitepapers, checklists, and cheat sheets are common lead magnets. For customers, these resources are a good way to get valuable information for free, so they are willing to receive it in exchange for an email.

These lead magnets are a great opportunity for SEO copywriters to promote a product. They can:

  • to speak of as a way of obtaining a certain benefit
  • place a CTA that leads to a product page or a landing page
  • describe the features of the product
  • Demonstrate the effectiveness of the product with a case study.

If you run a cooking blog, use banners, textual CTAs, popups and bars to encourage visitors to download your main magnets.

Here’s how Recipetineats collects emails with free ebooks.

Getting an ebook is pretty easy. If the content served by the blog is valuable, people will be more likely to download and convert.

3. Blog articles

This is effortless for SEO copywriters. Blog articles are a great way to drive quality traffic from Google and place links to affiliate products in a natural and relevant way.

The beauty of having a blog is that you have the opportunity to share valuable advice and gain trust. If they perceive you as a reliable source of advice – remember that 87 percent of shoppers have started online product research – they will be more likely to follow your links.

As you can see from this image, this blogger’s article generated 740 comments. This is a nice level of engagement that offers plenty of opportunities to drive traffic to landing pages.

Remember to optimize each article for search intent by adding relevant keywords. But the most important thing is to write something valuable that will keep readers coming back.

4. Video product reviews and tutorials

Another popular idea for content-based affiliate marketing that you can use to drive traffic to landing pages. You must have seen many of them: Someone mentions a product and tests it to demonstrate its benefits. At one point in the video, the person invites viewers to try the video by clicking on a special link.

A big advantage of video reviews and tutorials is the opportunity to demonstrate the real benefits of a product. Videos need great content for your campaign to work.

Check out these few points about SEO:

  • place target keywords in the title and description of the video
  • do not exceed 1,000 characters in the video description
  • Use keywords to properly tag the video.

If you need some advice on finding keywords, check out Ubersuggest.

SEO Affiliate Marketing: Bringing together

Here are the basics of SEO optimization for affiliate marketing content. We hope these tips and ideas help you make your next campaign better at generating sales.

Remember that quality content is all about customers’ needs. If you make your content relevant and useful, Google will notice it and move it up. And when it does, good things happen.

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