Income Access recognized as the leading platform for affiliate marketing channels of North American iGaming operators at gaming industry awards
LONDON–(BUSINESS WIRE)–Paysafe (NYSE: PSFE), a leading private payments platform, announced that marketing technology and services provider Income Access won the 2022 SiGMA Americas winner in the ‘Partner Tracking Software of the Year’ category Wednesday, June 8th. The award ceremony was held onpearlAt the Rebel Club in Toronto, Canada.
Hosted by the SiGMA Group as part of the SiGMA Americas gaming conference, this year’s edition of the SiGMA Americas Awards celebrates iGaming operators, affiliates and software providers such as Income Access that have excelled in serving the US and Canadian markets over the past 12 months. The Revenue Access award recognized significant upgrades to the turnkey omnichannel monitoring and reporting platform, along with increased adoption in new and existing markets.
Key reports from the software’s portfolio of more than 30 unique reports have been refreshed over the past year to improve the user experience (UX) of affiliates while also increasing transparency in data and performance metrics. Another recent improvement was the move to the cloud to improve affiliate response times.
The focus on cross Paysafe synergies has led Revenue Access to streamline affiliate payments through integration with the Skrill digital wallet with the addition of multiple new currencies.
Revenue Access has in turn expanded into a number of new North American regulated iGaming markets, including Arizona, Colorado, Connecticut, Louisiana, Michigan, New York, West Virginia, and Virginia. The Revenue Access platform now powers affiliate programs for multiple iGaming operators in the recently expanded Ontario market in Canada, including the new affiliate channel for the OLG.ca brand from Ontario Lottery and Gaming Corporation (OLG).
Geoff Smorong, Paysafe’s Vice President of Revenue Access Operations, said: “With Revenue Access and Paysafe’s shared roots in Canada, we are proud to have our affiliate technology recognized in Toronto in a landmark year for Canadian iGaming and the Ontario market. special. Our cutting-edge award reflects the dedication and expertise of the entire Revenue Access team.”
Zak Cutler, CEO of iGaming North America at Paysafe, said, “Like payments, affiliates play a key role in the customer conversion strategies of North American iGaming operators – and the affiliate channel will be indispensable for market growth. and we are delighted to see it honored as referral affiliate technology for Canadian operators.”
About Paysafe Limited
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading private payment platform. Its core purpose is to enable businesses and consumers to seamlessly connect and transact through industry-leading capabilities in payment processing, digital wallet and online cash solutions. With over 20 years of online payment experience, annual transaction volume exceeding US$120 billion in 2021, and approximately 3,500 employees located in more than 10 countries, Paysafe connects businesses and consumers across 100 payment types in more than 40 currencies worldwide. Delivered through an integrated platform, Paysafe solutions are geared towards mobile-initiated transactions, real-time analytics, and convergence between real-time and online payments. More information is available at www.paysafe.com.
About Paysafe iGaming
Paysafe brings more than two decades of exclusive payment experience supporting the global iGaming and sports betting industries and offers operators a comprehensive suite of traditional and alternative payment methods through a single, modern API integration. Paysafe is also a leader in digital and affiliate marketing technology and services for iGaming operators through its Revenue Access business unit.
Since the US iGaming market opened in May 2018, Paysafe has consistently voiced its ambitions to become the payments leader in the fast-growing industry, building on its leadership in Canada and Europe. As of June 10pearl, 2022, the company supports 75% of operators in the country with payments or marketing solutions in 21 jurisdictions. In Canada, Paysafe also has a leading position and partners with most of the regulated iLottery and gaming brands.
For more information, please contact:
Nick Say, Senior Manager, Corporate Communications, North America, Paysafe