LONDON–(WORK TEL)– Paysafe (NYSE: PSFE), a leading private payments platform, today announced its expanded partnership with Ontario Lottery and Gaming Corporation (OLG), an Ontario government agency that operates and manages gaming facilities, statewide lottery sales, games and digital sports platform PROLINE+ OLG.ca internet games including. The new OLG.ca affiliate program is powered by affiliate software of Income Access, Paysafe’s marketing technology and service provider, who also manages the program.
Established in Montreal in 2002, the new OLG business relationship with Income Access is based on OLG’s longstanding partnership with Paysafe. The company has processed payments for OLG.ca since the online gaming brand launched in January 2015.
The Revenue Access-backed OLG.ca affiliate program is a landmark for the Canadian gaming industry as the first affiliate program for a provincial lottery and gaming brand. Partners in Ontario, Canada and internationally will now be able to promote OLG.ca for playing in Ontario with its wide range of sports betting products on iCasino and PROLINE+.
Affiliates will also benefit from OLG.ca’s strong brand awareness and brand equity in Ontario, with 100% of its profits reinvested in the province. The brand’s substantial reach online and in-store is strengthened by marketing campaigns spanning digital channels, TV, OOH, print media and radio.
Partners participating in the OLG.ca program will receive exclusive support from Income Access’s in-house team of Canadian affiliate managers through their record-setting US iGaming and state lottery partner channels.
The OLG.ca affiliate program’s powerful monitoring and reporting technology and integration with the Revenue Access platform will enable affiliates to distribute their data-driven affiliate campaigns across multiple channels, including offline. The software’s campaign management functionality allows campaigns to be targeted to an Ontarian city level, as well as language (for French-speaking communities), time of day, and device.
Geoff Smorong, Paysafe’s Executive Vice President of Revenue Access Operations, said: “The launch of the OLG.ca partnership program is a sign of the 20th Century.pearl Anniversary of Income Access’s founding in Montreal. As a company with deep Canadian roots, we are proud to launch the country’s first provincial lottery and gaming partnership program in partnership with an iconic Ontarian brand, OLG.ca.”
Dave Pridmore, Chief Digital and Strategy Officer, OLG said: “OLG enjoys substantial recognition in Ontario as a trusted gaming and entertainment brand. Paysafe and its Revenue Access platform will help OLG continue to show Ontarians our market-leading customer experience and products available on OLG.ca. We are excited to continue to grow our client base as 100% of OLG’s profits are reinvested in the region. So when you play OLG.ca, you play for Ontario.”
About Paysafe Limited
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading private payment platform. Its core purpose is to enable businesses and consumers to seamlessly connect and transact through industry-leading capabilities in payment processing, digital wallet and online cash solutions. With over 20 years of online payment experience, annual transaction volume exceeding US$120 billion in 2021, and approximately 3,500 employees located in more than 10 countries, Paysafe connects businesses and consumers across 100 payment types in more than 40 currencies worldwide. Delivered through an integrated platform, Paysafe solutions are geared towards mobile-initiated transactions, real-time analytics, and convergence between real-time and online payments. More information is available at www.paysafe.com.
About Paysafe iGaming
Paysafe brings more than two decades of exclusive payment experience supporting the global iGaming and sports betting industries and offers operators a comprehensive suite of traditional and alternative payment methods through a single, modern API integration. Paysafe is also a leader in digital and affiliate marketing technology and services for iGaming operators through its Revenue Access business unit.
Since the US iGaming market opened in May 2018, Paysafe has consistently voiced its ambitions to become the payments leader in the fast-growing industry, building on its leadership in Canada and Europe. As of May 24pearl, 2022, the company now supports 75% of operators in the country with payments or marketing solutions in 21 jurisdictions. In Canada, Paysafe also has a leading position and partners with most of the regulated iLottery and gaming brands.
About the Ontario Lottery and Gaming Corporation (OLG)
OLG is a crown agency that contributes to a better Ontario by providing great entertainment experiences to our clients. Acting in a socially responsible manner, OLG operates and manages land-based gaming facilities; sales of lottery games throughout the province; playing games on the Internet; and delivery of bingo and other electronic game products in Charity Game Centers. OLG also helps support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the public and the Province of Ontario to support key government priorities such as healthcare; treatment and prevention of problem gambling; and support for amateur athletes. Proceeds from OLG’s operations each year also support statewide host communities, Ontario First Nations, lottery retailers and local charities.