There’s no doubt that when done effectively, influencer marketing can create a huge boost in brand awareness and revenue. Just take a look at these three statistics that show how effective influencer marketing is today: 70% of teens trust influencers more than traditional celebrities. 86% of women use social media to seek advice. The influencer …

Why Change Attribution Promo Codes And Affiliate Links To Measure Influencers ROI? Read More »

Discover how your business can prepare to launch an affiliate campaign in the metadatabase. Metaverse is a hot topic right now and for good reason. Some see it as a fad that’s full of hype and has no real value, but some of the world’s biggest brands like Coca-Cola, Louis Vuitton, and Nike are begging …

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Going into 2022, privacy tech has been identified as the top forecast to look for for increased marketing investment throughout the year. Consumers have expressed anger, confusion and skepticism about company breaches, unsolicited sharing of personal information and data collection from other organizations. A poll just before the new year, forbesIt showed that almost 160 …

Zero-Sided Data Management Required to Protect Consumer Privacy Read More »

epigraph Often remembered for his contributions to Victorian literature, philosophy, and art criticism, John Ruskin was also keen on social economics. Among his many observations, he brilliantly highlighted the problem of cost. His concept is often called Work Balance Common Law and it goes like this, continuing: “It’s not wise to pay too much, but …

Affiliate Management and the Danger of Paying Too Little Read More »