NFT Weekly: Goaaaal for Ronaldo; Eminem and M&Ms

The world’s largest cryptocurrency exchange, Binance, celebrated the one-year anniversary of the non-tradable token (NFT) market last week, announcing the signing of a multi-year deal with Portugal and Manchester United football superstar Cristiano Ronaldo. The most active player in the game.

Binance hasn’t released many details, except that the first collection will launch “late this year” and will be available exclusively on Binance NFT.

“My relationship with fans is very important to me, so the idea of ​​bringing unprecedented experiences and reach through this NFT platform was something I wanted to be a part of,” said Ronaldo, who is famous for one name in most places. The world will confirm it as a quick Google check.

What’s not clear is what kind of access or experiences it will include, but suggesting that NFTs may offer more than just pictures or video. Some celebrities offer real access – Bill Murray, for example, announced an NFT line last week that provides access to at least two events a year, where he will meet and greet not only original stories but also stylized likeness coin holders.

See also: NFT Weekly: Shopify Launches ‘Tokengated Commerce’; Bill Murray Doing His Job

Eminem and Snoop Dogg…

Bored Ape NFT owners Eminem and Snoop Dogg took their own cartoon monkey NFT to the recording studio and returned with a music video with animated versions.

Bored Ape Yacht Club (BAYC) avatars are one of the hottest NFT collectibles on the market, and even with broader NFT prices doing as well as the rest of the collapsing crypto market, the 60% drop in BAYC collections has left them still selling for six. numbers.

One of the reasons BAYC has been so successful – apart from having famous owners like Eminem and metaverse maestro Snoop Dogg showcase them – is that unlike many other NFT collections, they’re sold under full commercial use licenses.

Read more: Seth Green’s Kidnapped Bored Monkey Shows The Growing Commercialization of NFTs

Seth Green was recently working on a new television show starring the Bored Ape bartender in a live-action band that was discontinued after his BAYC NFT was stolen, forcing him to buy it back for $300,000 – much more than he paid in the first place. .

And this week, it was reported that BAYC-themed LA restaurant Bored & Hungry has stopped accepting crypto for payment for meals. The owner told that despite the decor costing him $330,000 at Bored Apes, few customers care about being able to pay with digital assets.

Related: Bored Ape NFT Themed LA Restaurant No Longer Accepts Crypto

… And M&Ms (No Relationship)

In completely unrelated news to the musician, candy maker Mars recently filed NFT trademarks for the M&M brand.

While many brands do this largely to be proactive in protecting their assets, the widespread use of cartoon M&M characters in candy-shell chocolates over the years suggests they can be a more active participant in the metaverse marketing community.

See also: Mars Wants to Convert M&Ms to NFTs

EU Punt could be NFT regulation

The European Union is poised to dive into where NFTs should or shouldn’t be in Crypto Asset Markets (MiCA), the broad crypto regulatory law that NFTs are expected to pass soon.

NFTs weren’t such a big deal when they started working on MiCA, and they were left out of the original drafts of the legislation. However, with the hype around one-of-a-kind tokens and increasing cases of theft and fraud, the movement to add controls such as the requirement for NFT marketplaces to register has grown.

Read more: EU Lawmakers to Discuss NFT’s Fate, Private Wallets in Crypto Regulation

But with mounting pressure to pass MiCA and some tougher and more important issues still being resolved, such as anti-money laundering (AML) regulations, rescuing both NFTs and decentralized finance (DeFi) for a MiCA 2 is getting US support . Like Christine LaGarde, head of the European Central Bank.

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