With NFTs becoming a $41 billion market, fiat tokens should be part of your business portfolio. It’s a lucrative market that has partially outstripped the crypto industry, and a goldmine for digital collectibles and opportunities to symbolize real-world objects, works of art, and much more.
But with so many entrepreneurs flocking to the NFT market, you have to be a bit strategic to persuade and retain customers.
This blog covers some practical steps when pursuing an NFT marketing service and running marketing campaigns.
Why NFT Businesses Need a Marketing Strategy?
Most entrepreneurs are taking their first steps in the NFT space, and more than 70% of them do not have a documented strategy yet. Some think Discord is the only source of marketing – but in reality it is not the only source. NFT marketing is a combination of strategies and tools to build a project-specific community.
It’s great to know about your NFT products/services, but what about your customers? Starting your business is pointless if you don’t inform your customers about offers. It’s not like you preach to them or brag about your products. Marketing should not be promotional, that is, it should not preach, it should be informative.
A good NFT marketing strategy should be about financial threshold, status etc. no matter what, it evens the playing field. With big brands adopting NFTs, corporate power will have this persuasive factor. However, a carefully put together NFT marketing strategy evens the playing field for leading businesses (regardless of size).
Marketing Generates Revenue
You may not be a wealthy business owner at the beginning of your NFTpreneurship career. However, marketing will take a sigh of relief (for you) with revenue-driven strategies. On a typical workday, you work with peanut-paying customers, without marketing. But with NFT marketing, you can witness new business opportunities.
Building a Community
Building a community is the first marketing step for NFT businesses. Bringing like-minded people together will help these businesses educate, disseminate (word) and leverage public services.
But do you know? Only one in three NFT businesses recognizes the importance of community. Some companies, even if they manage to build a community, cannot retain members. Because most NFT enthusiasts only give giveaways, prizes, join bonuses, etc. to communities. He thinks he’s joining. But that’s not true – people love businesses that constantly interact.
NFT marketing is a cost-effective way for businesses to keep their communities engaged. But wait – how is it possible, you might wonder? NFTs and crypto have an inherent marketing-friendly nature that you should develop with an NFT marketing agency to meet the demands of your community.
5 NFT Marketing Services tips (In no particular order)
I’m not aware of your business portfolio and I’m not sure at what point in your entrepreneurial career you read this blog.
But before moving on to marketing activities, I think you should read this list of 5 tips:
Complete your social profiles
Social accounts play a decisive role in enticing customers to your business website. Before that, if you don’t already have social profiles, you’d better create them right away. In addition to having a profile on Facebook and Twitter, make sure you also have a profile on Telegram and Instagram.
Every element of your social profile is important in your NFT marketing campaign. Let me tell you how:
a. The handle (account name) should be consistent across platforms (you’ll probably know that!).
b. Make sure the name includes your business name.
c. The Profile Photo should align with your business goals.
D. Hire a good graphic designer to aesthetically design your profile photo and logo to meet your needs.
If possible, optimize and get things done (on your own) or hire a marketing agency to do it for you.
Focusing on technological and trending NFT trends (e.g. Marketplaces, NFT Gaming platforms, etc.) finds remarkable success in crypto. Using precise keywords will drive potential visitors to your site and engage them.
If your NFT project is a market for buying and selling NFTs, having a healthy trading volume is essential to maintain liquidity and enable your users to sell their NFTs without a long wait. Leveraging Search Engine Optimization (SEO) for an NFT-based protocol is an excellent approach.
Well, let me tackle this part in two ways:
One way: You can’t consistently moderate your social profiles and marketing campaigns, right? Delegate your marketing activities to a full-service NFT marketing agency to offload your post.
The following way: Assigning a role on the Discord platform is very important. Delegating privileges (responding, hosting AMA sessions, etc.) will help you in the long run, as Discord servers emphasize community-first policies.
Remember the popular proverb? A picture is worth a thousand words. A visual approach can help you communicate better with every social media platform. Describe a complex blockchain protocol with an easy-to-understand infographic or a catchy explainer video.
Adding GIFs to your social media posts or even websites adds a fun dimension to your marketing campaign. Make sure to post mobile-optimized images and videos to entice handheld users.
If you’re ready to market your business, you should also measure the performance of your campaign. Measuring campaign performance starts with utilizing metric tools, just like Google Analytics does for website traffic. Likewise, even when you do social media marketing, you’ll see specific metrics for each platform.
Knowing this type of data will show you how people are getting to your website, which social media posts are effective, measuring the ROI of your Ad campaigns, and much more.
The NFT ecosystem is expanding and technological advancements can be witnessed every day. Likewise, it becomes obvious that you follow NFT marketing trends. Remember this ground rule (in marketing) – never be afraid to experiment. Always feel free to broaden your horizons and try the best for your project.
If you can’t continue to market your NFT (on your own), adopt a budget-friendly NFT marketing service at your disposal.
Do you have an opinion about this blog? Feel free to share it with us in the comments section.
Image Credit: Provided by Author; Thank you.