“After reviewing many affiliate tools, it quickly became clear that Tapfiliate was the right option for us.”
Originating from his passion for music and his drive to teach, Master the Handpan redefined music lessons. Founded by David Charrier in 2016, Master the Handpan uses online courses to fulfill its mission of helping handpan players learn fast and have fun with their instruments. Offering a range of courses from beginner to advanced and available in English and French, Master the Handpan has grown to have more than 4500 students enrolled in its schools from around the world.
Some of this growth has come from students who have organically recommended their courses to others. Realizing this, Master the Handpan decided they wanted to formally incorporate affiliate marketing into their overall strategy, both as a way to thank their existing customers and to encourage recommendations more consistently.
Easy Integration and Flexible Solutions
In search of a tool to make this possible, MasterTheHandpan found Tapfiliate.
“After reviewing many affiliate tools, it quickly became clear that Tapfiliate was the right option for us.” says Matthieu Layes of the Handpan Master. “We use the Teachable platform to host our courses and Tapfiliate offered the best when it comes to integration.”
Along with easy-to-use integration, Master the Handpan needed a tool with customizable features and flexible options to accommodate affiliates from all over the world. And they found it with the key features of Tapfiliate including:
- Ability to create multiple programs
- Multiple language support
- Managing different currencies
The Hand Board Master said that an important part of their success is having quality course content.
“The more high-quality content you offer, the easier it is to market your course. Any tool you use to improve your marketing will only help if, at the core of your business, you want to solve a real problem by providing great content in a way that benefits usage.”
And the result of this great content is excellent customer-focused marketing.
“The best way to succeed is to know that you are offering a solution that has real value. When this is the case, your affiliates know they are promoting a valuable product, which makes it easy for them to share.”
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Promoting Meaningful Connections for Growth
From the very beginning of its affiliate marketing efforts, Master the Handpan has focused on building ongoing, meaningful connections with its affiliates. Affiliate programs are currently only open to students at Master the Handpan so they can build a relationship and ensure that their affiliates can promote their courses in a way that reflects their core mission and values.
They emphasize that it is important to “see your affiliates as your ambassadors”. It’s not a money-based relationship. Above all, it is relational.”
Master Handpan also offers its own advice on expanding affiliate programs beyond just customer referrals and consider how you can leverage industry connections. For example, if you’re selling a cooking class, consider partnering with a good cook or with companies that manufacture the cooking equipment you use in your course.
“Try to broaden your perspective: someone bought something before they heard of you or followed someone who sparked interest in your course. You have to be creative to find these missing links between you and your potential audience.”
With Tapfiliate, Master the Handpan has managed to build relationships with happy customers, incentive and reward advice, and ultimately create a steady growth channel for their online courses.
For more information on Mastering the Handpan, you can visit their handpan course site here.
Want to learn more about affiliate marketing? Check out Tapfiliate here.