Marketing our privacy products while protecting privacy

When we launched Mozilla VPN, a fast and easy-to-use VPN, it was in a market full of companies making promises about privacy and security, and we believed our reputation for developing products that help keep your information safe would keep our product afloat. -outside. To date, tens of thousands of people have signed up to subscribe to our Mozilla VPN, which provides encryption, device-level protection for your connection, and information whenever you’re on the web.

As we continue to look for new ways to grow our audience, we’ve found that many of our competitors use affiliate marketing as a way to persuade people to buy their services. The challenge is that affiliate marketing is a field filled with tons of data aggregation practices. At Mozilla, online privacy has always been one of our top priorities. We knew that for us to sustain affiliate marketing, we had to do it transparently with as little data as possible to give people the best possible privacy.

Prioritizing privacy from the start with affiliate marketing

Are you in the market for a new phone and start by doing research on review sites, then choose one of the site’s best options and click the link to buy? This is an example of affiliate marketing. Essentially, a trusted media site gives approval so when you click on the link to buy, they get paid for that referral. Companies use affiliate marketing as a way to leverage well-known publishers to raise awareness about their products and get people to buy.

Data collection happens when information about people who click on a link is shared through a publisher’s site or using an influencer’s code. There is a tagged reference to this link or code so that the publisher or influencer gets credit for sending that user to the company’s site. During this process, information such as an IP address or other additional data about the person is transmitted through a third party, an affiliate network partner.

At Mozilla, where we prioritize people’s privacy, choosing the right affiliate network partner was our first step. We chose Commission Junction because they have experience in the VPN category and were willing to collaborate with us to create a privacy-focused solution for attribution.

Together with our engineering team, we have integrated affiliate marketing in a way that is designed to limit data transfer and collection. We collect and transmit only the data necessary to give credit to an affiliate network partner with the subscription they helped us get. We use server-to-server integration to prevent user IP addresses from being leaked. Our code is open source to ensure transparency about this data.

We inform people about this when they access our website, and people who do not want to see this collected data can opt out.

If you do not want this data to be collected after you access our website, you can deactivate it.

This approach is consistent with, and reflects, our lean data practices and privacy promise.

Since the launch of our affiliate marketing program in April, we continue to evaluate companies that align with the same values ​​we embody and represent the best of the web.

Now available with a seven-day risk-free trial

Summer is approaching and whether you’re staying at a hotel, renting a house, traveling between airports or cafes, when you start planning your vacation, you can have peace of mind using Mozilla VPN wherever you are. Mozilla VPN protects your privacy and hides your location by encrypting your connection. You can feel safe knowing that Mozilla VPN does not save or sell your data. Starting this month, we’re offering a seven-day free trial for mobile devices (Android and iOS) so you can get “on the go” protection wherever you surf the web.

Creating privacy products in Mozilla

We know that staying safe is more important to you than ever, and we let you know that everything you do online is your own business. Developed by Mozilla, a mission-driven company with a 20-year history of fighting for online privacy and a healthier internet, we are committed to innovating and bringing new features to Mozilla VPN. By subscribing to Mozilla VPN, users support both Mozilla’s product development and our mission to build a better web for all.

Check out Mozilla VPN and subscribe on our website today.

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