How to make money on TikTok

Learn How To Make Money With Your Music On TikTok

Photo Credit: Amanda Vick

Wondering how to make money on TikTok? Here is the secret formula to monetize the fastest growing social media app, with eight new users joining every second.

As most downloaded application As of 2022, TikTok is one of the fastest growing social media platforms in the world. The explosive growth of practice, shift in demographics — only 47% of users are between the ages of 10 and 29, compared to 62% last year. As those who make money on TikTok know all too well, trends are constantly changing.

How to make money on TikTok?

First, are you promoting an existing business via TikTok or are you the business you want to promote? For example, any company can use TikTok ads to drive traffic, but those looking to become a brand ambassador or make money through TikTok’s Creative Fund will need to devote more time to TikTok as a platform.

TikTok Shopping

If you are offering a product and want to reach more customers on TikTok, TikTok Shopping is for you. TikTok introduced TikTok Shopping in 2021, allowing businesses to sell products directly through the platform. TikTok Shopping adds a Shopping tab to your profile so users can see the products in your Shopify catalogs. You can tag your products organically in your published content so that viewers can easily purchase them.

TikTok Ads

Another excellent way for an existing business to drive traffic to their content through TikTok is the tried-and-true advertising method. Ads may also be redirected back to your TikTok Shopping tab. You can run image ads in the feed or run TopView (fullscreen) ads that make great money to promote your products.

TikTok Creative Fund

TikTok Creator Fund is a program that pays users to create engaging content. The more engagement your content gets, the more TikTok will pay you. Naturally, TikTok wants users to stay connected to earn more advertising money, and they will spend money on their creators to achieve this goal.

As the program is still relatively new to TikTok, expect to see it evolve as time goes on, as similar programs on YouTube and Twitch certainly have. To join the TikTok Creator Fund, you need at least 100,000 video views in the last 30 days.

Affiliate programs

Affiliate marketing allows you to monetize a percentage of each sale when someone clicks on your link and makes a purchase. These affiliate links are an excellent way to make money on TikTok whether you are an existing business or not. Place an affiliate link or coupon code on your profile or direct traffic to your Facebook, Twitter, Pinterest or other accounts where you can place more affiliate links.

Song Promotions

TikTok started as a lip sync app and almost every video on the platform has background music. If you have a large following with lots of interactions, musicians will pay you to promote their music in your videos. Likewise, if you’re a musician, you can use TikTok to promote your music.

Sponsored Posts

Many brands will pay creators to feature their products and services, and you don’t need to be a major influencer to get started. An excellent way for small creators to grow their platform is by posting sponsored content. Many brands are known for communicating with creators on a regular basis, but don’t hesitate to approach brands proactively.

Connecting brands with influential creators, TikTok Creator Marketplace is a great option for those who meet the criteria to generate more sponsorships. Only creators who have 100,000+ followers and 100,000 video likes in the last 28 days can apply to the TikTok Creator Marketplace.


You can offer free content through your TikTok and persuade them to support you on Patreon to unlock premium content. Premium content can be anything like behind-the-scenes peeks, community access, public conversations, live chats, loot, or exclusive content (like art or music). Be creative! Your loyal followers will want to consume it all, but be sure to make your Patreon content valuable so followers will find their purchase worthwhile.

Collection Tips

TikTok partners with Stripe to enable tip collection directly on your profile. You can also use tip collection via Venmo, PayPal, Cashapp or the fundraising service of your choice via links in your profile. Gathering tips is a great way for your audience to support you and is a good way to increase engagement.

Creators are constantly finding new ways to make money as the landscape of online spaces changes and evolves. If you have a tip for making money on TikTok that isn’t covered here, let us know in the comments.

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