Influencer Touch Guide for Affiliate Marketing

If you are not currently tapping influencers for affiliate marketing, you are not maximizing your affiliate program. Follow this guide to learn how your business can leverage influencers to drive more sales and web traffic.

According to the Digital Marketing Institute, 86% of women base their purchasing decisions on social media, while almost 50% of consumers rely on influencer recommendations.

As an industry, influencer marketing was expected to be worth $10 billion by the end of 2020. It’s no surprise that social media users on apps like Tik Tok, Instagram, Facebook, and YouTube are increasing.

It is now common to find social media channels and influencers with a large number of subscribers. Some news-based influencers have very high user engagement rates and now have a larger following than mainstream news. Other entertainment-based influencers have a mind-blowing influence on social media platforms.

It’s no wonder businesses turn to influencers to help market their products. Legacy media has a hard time capturing the public’s attention. The mobile phone has made it possible for people to create interesting content while building personal brands and audiences online.

Influencer marketing is a must-use resource for businesses that want to improve their brand communication strategies.

What is affiliate marketing?

Affiliate marketing is where a business pays external websites commission to market its websites and products online. Typically, businesses pay websites like traditional blogs and publishers to plug in or link to certain products. Using the best affiliate tracking software, it is possible to see links that generate traffic and identify those that result in higher sales.

Amazon partner
Amazon Associate promotes on Instagram

An example of affiliate marketing is the famous Amazon Associates program. Affiliate marketers on Amazon can generate revenue by linking to products. When a customer clicks the link and makes a purchase, the employee is paid a referral fee. This style of marketing is not new, but has evolved greatly since the advent of digital marketing.

The web has changed and affiliate marketing is changing with it. Forbes expected the industry to spend $6.8 billion on affiliate marketing in 2020. As affiliate marketing programs continue to grow, another similar style of marketing is rapidly evolving.

We’re talking about ‘influencer marketing’. The changes that social media platforms are bringing to the content landscape show that businesses are adopting it more and more enthusiastically.


Do you want to start an impressive affiliate program? Try all the features: 👉Get a free 14-day trial here


Influencer marketing – what is it and why should you try it?

Influencer marketing is where a business or brand collaborates with influential online personalities to promote their products and/or services. Rather than creating ad campaigns to target consumers, the business hires an influencer. This influencer then promotes products and services to target audience members.

Influencer marketing offers a mutually beneficial arrangement for social media influencers and brands looking to sell products. Successful influencers have dedicated fan bases. This means that while a business gains new customers from its target audience, they can earn passive income from approving a product.

Many businesses are already leveraging influencer marketing to offer products to new consumers. You will see creators wearing different products or ‘yelling’ at sponsors in various posts.

These are usually related to the niches they follow. For example, political commentators can promote tools like NewsGuard. Gaming channels can connect mobile games, online cloud storage services or VPNs.

Below are a few ways to find influencers and encourage them to become affiliate marketers for you.

find impressive

There are many influencers on social media platforms. Just browsing through Google, YouTube, Facebook and the like will reveal thousands of them. To measure the success of an influencer channel, it’s important to get a picture of how it’s performing using several tools.

Socialblade and other analytical tools give you a solid grasp of an influencer’s activities on various social platforms. These allow a business to see if an influencer is currently trending, gaining new followers, or encouraging engagement through their content.

Some of these tools will respond to your query with relevant trending content.

making sure they are the right fit

There are millions of people vying for the attention of influencers with large followings. This can make it difficult to persuade them into affiliate programs. In some cases, he will have a large number of subscribers or followers on different platforms. This does not always mean high user engagement. In other cases, they may fear alienating their audience and therefore avoid risky promotions.

Building your brand on social media can be difficult. Therefore, finding micro-influencers with under 100,000 followers can serve your business better. A micro-influencer in a suitable niche is more likely to have high user engagement, and because they’re still developing an audience, they’re more likely to accept influencer marketing deals for additional income.

For example, a virtual phone company might search for social media channels that specialize in phone technology and business. Since these channels will focus on mobile and technology trends, they may be interested in group chat technology or Grasshopper phone alternatives.

It’s important to find influencers with similar interests to your brand. Having comparable values ​​is also very important. This is necessary to demonstrate originality and reliability.

network

In the digital space, there are many businesses and content creators operating in the same niche. Most social media influencers are aware of the other main content that creates channels in their field. While there is competition, some channels will collaborate and share content. They are on friendly terms with other influencers who may have similar audiences.

This allows a business to find multiple opportunities for influencer marketing. By discovering multiple influencers in the same niche, they can create a small network of individuals to work with.

Doing so can benefit your content marketing strategy and affiliate marketing programs. Some tools can automate the outreach process and save time on the emails you need to write.

offer adequate compensation

Your business wants to use an influencer’s position to promote services to their target audience. To achieve this, you need to offer enough compensation for the influencer to bridge the gap between you and their audience. Some influencers may charge $200 or more to give their followers a ‘scream’.

Compensation can be offered in a variety of ways. Depending on the influencer and the size of your brand, they may promote a product in exchange for commissions, samples and/or coupons.

Some businesses agree to offer gifts, outings or full access to events. For example, YouTube channels for entertainment, a business like Disney might invite them to attend an all-access event.

kitchen aid influencer
Influencers partner with brands to review products

collaboration on content

Unique content is king when it comes to the online world. Combining marketing messages with an influencer’s personality is great for your marketing campaigns.

It provides the opportunity to create unique content that stays true to your brand, from both your and the influencer’s perspective. It also increases the likelihood of your target audience converting their views into sales.

It is important to maintain originality to encourage the audience to consider your products. An influencer’s fans will respect their opinion on any product offered. It’s common to see review videos and blogs of new products or technologies coming into the market. For example, in a recent post RingCentral detailed some alternatives to the 8×8.

Customizing pages for Influencer

Getting the right influencer on board can even be beneficial for your customer service and marketing team. Since you both share the same target audience, it becomes possible to use headless commerce to tailor website features and design to the influencer’s target audience members. This is why customizing pages and links is helpful.

The audience will feel valued by the company and will see the brand through the lens of the influencer’s endorsement. By having pages created specifically for these customers, it is easier to analyze the target demographic with analytics.

You might consider offering a branded dashboard to make the influencer feel part of the team. This will provide opportunities to connect more with them and their fans.

What are you waiting for?

Influencer marketing is a trend your business can’t afford to miss. According to Statista, there are now 5.7 billion users on Facebook, Instagram, and YouTube collectively, with social channels for every imaginable niche, many of whom are garnering high-level influence.

So your business can build a much wider network by complementing your affiliate marketing with influencer marketing.

The number of people who turn to social media for advice and information will increase in the future. This is why businesses should take the time to invest in affiliate marketing and influencer marketing programs.

Be proactive and partner with the right influencers; this will benefit your business moving forward.


Do you want to start an impressive affiliate program? Try all the features: 👉Get a free 14-day trial here


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