In B2B news this week (June 17) |  EGR Intel

In B2B news this week (June 17) | EGR Intel

The latest from the industry’s supplier sector, including updates from 888, Relax Gaming, and William Hill

MiFinity announces new affiliate program

MiFinity has launched the affiliate program with the highest revenue commission in the industry, paying up to 35% commission on all transfers and FX fees. There have already been many pre-launch registrations showing interest in the program.

MiFinity provides affiliates with tools and marketing support to try and increase conversions and generate additional revenue. MiFinity eWallet is available in 20 languages, 15 currencies and has 40 integrated payment systems.

Paul Kavanagh, CEO of MiFinity, said: “We are very excited to launch MiFinity Partners. In the last 18 months, we have experienced rapid growth in terms of customers, transactions, operators, services and market penetration. Therefore, it is high time to launch the affiliate program and add another great service to our offer.”

MiFinity CFO Kieron Nolan added: “Our dedicated affiliate marketing team has years of experience helping companies drive conversions and revenues through bespoke campaigns and expert support.

“In addition to investing in talent, we have also invested significantly in our corporate partnership platform to help our affiliates manage their schedules, track conversions and access payments. We think this is a great opportunity, together with us, to accelerate the growth of our affiliates.”

SCCG Management and Genius Gaming Consult partner in African market

SCCG Management entered into a collaboration with Ugandan Genius Gaming Consult to enter the African market.

The partnership will focus on the growth and expansion of the African market at the B2B level. SCCG specializes in sports betting and data, as well as government and legal affairs for the casino and gaming industry.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We are extremely proud to partner with Genius Gaming’s chief business development officer in Africa, Mr. Najib Balinda, and their extended team.

“This group of seasoned gaming executives was the perfect fit for SCCG, both in terms of culture and vision, as we seek to build and expand the successes of the African casino gaming, igaming and sports betting industries.”

William Hill signs new deal with Slot Factory

Slot Factory has signed a new agreement with William Hill to distribute its portfolio of games throughout the Hills network.

As part of this new deal, dozens of Slot Factory games will be released on William Hill sites, including the Big Box Bonus, which will be one of the many games to be released in 2022.

Craig Staples, director of game content at William Hill, said: “We are delighted to add Slot Factory to our list of partners. Their team’s dedication to creating their games in-house, combined with their strength in the UK market makes them a reliable partner.”

Charles Mott, commercial manager of Slot Factory, added: “This is an incredible opportunity for us to continue growing our presence. William Hill is focused on providing the best gaming experience for his players, and we are well positioned to contribute to this player offering.”

888 launches two new fishing slots developed by in-house studio Section8

888 has released two new slot games, Holy Mackerel Fish Business and Holy Mackerel Extreme Fishing, developed by its own studio Section8.

These games are only available in 888, and the studio has made fishing-themed slots for the first time. Since the launch of these games, a total of over $180,000 (£146,365.87) has been won for 13 days of jackpots.

Talya Benyamini, Vice President of B2C at 888 said: “These groundbreaking slots for 888 casino already top our slot rankings, more specifically in fish-themed games. In less than a week since launch, Holy Mackerel is the second-largest in the fish category. It has become a major franchise. We look forward to breaking more boundaries in the gaming world by producing elite games for the ultimate gaming experience.”

Ofir Gal-Mor, director of game content for 888, added: “We are delighted to add our own specially selected games to our portfolio of titles in a category our customers love: fishing. These two games have similar connections and themes, but different volatility, meaning that players can enjoy the type of game they love, but with some high production values. This is another great example of the capabilities of 888’s in-house game studio Studio8, which continues to excel at creating high-quality and exciting games.”

Relax Gaming launches in Spain in collaboration with Entain

Casino game supplier Relax Gaming has entered the Spanish market with a new supplier agreement with operator Entain.

In this new deal, Relax will provide the three Entain brands,, and with 30 fan favorite slot games.

The deal comes after Relax debuted in the Italian market earlier this year, as the company aims to expand its reach across multiple European markets.

Nadiya Attard, CCO of Relax Gaming, said: “We are absolutely delighted to be living in Spain, a market at Relax that we are all very excited about.

“With some of Europe’s most enthusiastic players, as well as a wealth of untapped potential in a market we believe is looking for top quality games, we believe we will truly differentiate ourselves with our award-winning catalogue.”

Obdulio Bacarese, director of games advertising for Entain, said: “We are confident that Relax Gaming’s games will make a huge splash in the Spanish market and we are excited to have these hits in our arsenal to entertain our legions of gamers.

“Given the enormous impact these games have had on similar markets in Europe, we couldn’t have thought of a better partner than Relax as we both continue to expand and grow in Spain.”

BF Games launches Fortuna brand in Romania

Game development studio BF Games has broadcast its portfolio of games live in Romania with operator Fortuna Entertainment Group’s local casino brand,

This deal will enable the game library to launch alongside Fortuna in Croatia, Slovakia and the Czech Republic, along with more than 30 BF Games titles available to the casino’s customer base.

With this agreement, BF Games has expanded its reach to the Romanian market, as its games are already live on,, and

Claudia Melcaru, head of business development at BF Games, said: “Fortuna is a strong brand with a great track record in the markets we focus on and we are delighted to be a part of their casino offering.

“Going live with Fortuna Entertainment Group in Romania is the first step in our partnership, and we look forward to making our variety of content available in additional markets and providing our customers with the great entertainment and excitement our games offer.”

Leave a Comment

Your email address will not be published.