‘I only work 2 hours a day’

Like millions of Americans, I found myself unemployed during the pandemic. At first I was fired from my waitress job. Then I started working for myself as an online fitness coach, but running the business required 10-hour workdays and was only making $1,000 to $2,000 a month.

That’s why I decided to pivot in July 2021. I took my entrepreneurial experience and started using my TikTok and Instagram accounts to market wealth-building tools and online programs.

By October, things have accelerated and my TikTok followers have reached over 40,000 followers. Since then, I’ve been making about $8,000 per month in passive income through commissions from my affiliate posts, including several months old and recurring subscriptions to my education programs. The good thing is that now I only work two hours a day, mostly posting on social media.

When people ask me how they can start a passive income generating business, I tell them it’s a lot of hard work at first, but it pays off in the long run.

Here is my best advice:

1. Automate your business

Set up automated systems at the start of your business to generate passive income. This will save you a lot of time because your most important tasks will run on autopilot.

Build a limited maintenance product

I started my entrepreneurial journey as a personal trainer. But I realized that selling one-on-one coaching meant I would always trade my time for money. To earn passive income, you must offer a product that does not require a lot of energy to create and deliver the product.

Being an affiliate marketer solved this problem; I currently sell products and services from other brands that I do not need to deliver myself.

The goal is to create a product once and sell it for a long time with limited maintenance. Some examples: digital courses, online community subscriptions and apps.

Automatically create sales funnels

A “sales funnel” is the process a customer experiences before making a purchase.

At my job, customers find me on social media, then are pushed into my sales funnel: They sign up for my email list and are sent product offers there.

There is a system on my website that creates the sales funnel for me; customers are automatically added to my email list and introduced to products without me having to do anything.

I use a platform called ClickFunnels, but there are other great options like Builderall or Systeme.

Set up an email autoresponder

The “Rule of Seven” is one of the oldest rules in marketing. Dr. Based on research by Jeffrey Lant, he says you should contact a potential customer seven times in 18 months before you’re ready to buy a product.

But these days, with so many online ads, you may need to engage with potential customers more often to make a sale. I use Aweber to automatically send daily follow-up emails to potential customers who have not purchased my product or purchased my product until they unsubscribe.

I’ve seen other business owners use GetResponse and Mailchimp to send automated emails.

2. Don’t try to reinvent the wheel

I see a lot of people trying hard to completely reinvent the wheel with their social media posts to make their work stand out.

But after gaining 109,100 TikTok followers, I learned that the key to going viral and growing your audience is to study what works for others. Of course you want to be original, but you should post content that people already find interesting.

Use this process to add your own commentary to social media posts:

  • Examine what other people in your niche are talking about. For example, if you sell wellness products, are there questions people always ask and answer in a specific conversation or comment section in the wellness area that you can add? Use this information to determine your message or what information and advice to share.
  • Pay attention to the formats used. Are your successful competitors posting lots of oral stories or lots of dances covered in on-screen text with advice? Are the captions long, or does the content in the post speak for itself? Note which formats resonate and brainstorm ways to do something similar.
  • Focus on engaging hashtags and sounds. Record the sounds and hashtags you see on the platform you are working on. Add these elements in any format you want to get your message across to as many people as possible.

To keep up with trends, I regularly monitor the marketing of TikTok creator @secretsocialari, who shares her strategies for going viral and building an engaged audience.

3. Focus on solving a problem

The main purpose of any business is to sell a product or service. But at the end of the day, nobody cares about what you’re selling – people care about their own goals, their own dreams and their own problems.

You want to indirectly market your product in a way that highlights how it can help your target audience meet their needs or achieve a goal.

4. Engage directly with your audience to sell to them

Individual posts on Instagram or TikTok are great for providing value and entertaining your audience, but are nearly impossible for your audience to recognize. joyful through these curated publications.

Having a connection with your audience is important. As people learn who you are, they begin to trust what you say and what you sell, which leads to more sales.

I communicate directly with my audience by responding to their comments and messages or going live on Instagram and TikTok. This gives me the chance to establish a personal connection with them through real conversation.

5. Be selective about what you promote

If you are planning to start an affiliate marketing business, here are the main things I recommend looking for:

  • High gravity: Gravity means the number of people actively promoting the product. If this number is high, you know the product is good.
  • Low payback rate: If a product has a high refund rate, it means that many people are not satisfied with the product, so you want to avoid them. Promoting products with high payback rates can reduce your target audience’s trust in you.
  • Recurring subscriptions: These are the best types of products to promote because each time the subscriber renews their subscription you will receive a commission payment each month.
  • Positive comments: I always Google reviews for affiliate programs I research before deciding to promote. I want to make sure it’s a very popular product.

I also sell products that I personally enjoy, such as the online course I used to start my own business.

Shannon Smith is an affiliate marketer who teaches others how to make money online. Follow him on TikTok @hustlewithshan and @shanxxxsmith.

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