opinions expressed by Entrepreneur Contributors are their own.
If you are only communicating with existing customers about YOUR services, you may be missing out on a lot of profit. You are also depriving a large portion of your customers of adequate service. The good news is that this can be quickly resolved using affiliate marketing via email.
This tactic encourages other people’s products to your subscribers. In return, you receive a commission (usually between 5% and 30%) on every sale.
To bank with affiliate emails, you need to know the basics: They are very different from the regular newsletter or promotional emails you send to a marketing list.
Related: These 3 Big Companies Are Crushing With Email Marketing
Segment your audience
If you’re advertising a weight loss product to a guy who’s interested in building muscle, your emails won’t convert.
That’s why it’s important to divide your audience into several lists and then email only the products they’ll be interested in. By doing this, you will be able to advertise the right services to the right people. As a result, your conversions will be higher.
Buy the click, not the product
Your only goal when crafting affiliate emails is to get the reader interested in a sales page or webinar. But you will need curiosity to be able to sell the click. To get their attention, you need to craft an email that keeps them from getting in the way. Big name affiliates only promote products that already have proven sales. That’s why people who pawn their stuff “sell on the click”. Because they know that the current sales page has already been proven to work on high volumes of traffic.
In general, affiliate emails are dripping with curiosity. This applies to the “from” name, subject line, and content. The more interesting you can make each of these elements, the better.
An affiliate email for the weight loss product mentioned above would look like this:
From the name: “Nancy’s diary”
Subject line: “Nancy’s weight gain tore her wedding dress”
Leading the email: “Nancy getting out of the car on her best friend’s wedding day? riiiip. “There’s no way that could happen,” thought Nancy. She then felt she. There’s a full 11 inch tear on the back of the bridesmaid dress.”
Make them want to read more.
Be strong with your emails
Use the Hemingway App to make sure the email reading level is about second or third grade. This ensures that even the most average Joe or Jane will understand. Never reveal too much about what you’re selling in the email itself because your goal is to sell the click, not the product. By blinding things, you increase curiosity.
Related: 5 Tips for Writing Quick-Read Copy
keep your voice
You must keep your own voice when selling someone else’s services. Don’t forget to let your readers know why you’re selling a particular product and that you’ll get a commission if they buy from your link. Being honest and forthright goes a long way in building trust. .
Email CTAs and subject lines
Subject line of your email:
“Stop using Facebook ads NOW”
“Melse 21 lbs in 7 weeks WITH THIS”
“Get perfect 20/20 vision with this simple 7-second exercise”
Use the same line as your call to action.
If you have several CTAs, make sure they are similar or reflect the main body of the email. Industry norms indicate that conversions are highest when the subject line and CTA are the same.
Another way to stand out is to be a little hostile. Do your research and discover something that hasn’t been played yet. Then use it to compose an email that grabs the reader’s eyeballs. Keep your own voice, try not to sound too sensational, and stay out of legal trouble.
Related: 3 Critical Principles of Effective Calls to Action