If a picture is worth a thousand words, a video is even more valuable.
Video marketing now dominates consumer internet traffic, and YouTube is one of the most effective channels for engaging your business with future customers.
Marketers make success a
YouTube marketing strategy for several reasons.
First, video is an attractive way to reach audiences and easily share your product. 90% of people say product videos are helpful in the buying process, and 64% say they are more likely to buy a product online after watching a video. There are significant benefits to using YouTube for your business.
Additionally, YouTube is a great place to share videos as it has a really large audience. With 1.8 billion users every month, Youtube is the second most visited website after Google. As we said… it has a really big audience.
The audience is not only large, but also actively interested.
Successful YouTubers have been able to build and develop relationships with fans to the point where they become an ever-present fixture like friends and family. These relationships happen because video expresses a message in ways that text cannot. By hearing a tone of voice and seeing emoticons, viewers form a real bond with YouTubers, and 60% of viewers say they will follow their advice on what to buy.
How to use YouTube for affiliate marketing
You can start incorporating YouTube into your affiliate video marketing strategy by partnering with video creators to create content related to your product.
Then these video creators, affectionately called YouTubers, can share your store’s watch links. If they are new to affiliate marketing, they may not know how to promote affiliate links on YouTube, but it is very simple.
Youtube affiliates will share most watch links in the video description. If the affiliate is part of the YouTube Partner Program, they may embed links directly in the video.
Also, videos are a great way to share coupon codes with viewers.
1. Find great YouTubers to become a member
As we said before, YouTube is a powerful channel. But with great power comes great responsibility.
Compared to finding affiliates using other marketing channels, finding talented YouTube affiliates requires more research and reach.
To make videos look both professional and engaging, you’ll need to find partners who specialize in video production and are comfortable with the camera. Note that some YouTubers may offer different video marketing packages, but it’s up to you to discuss what you can offer them as an affiliate.
It is important to ensure that the YouTube affiliate you choose does not buy YouTube subscribers, as it will be a waste of time for both of you. You can easily check if your chosen YouTuber has a high engagement rate – look for people who like and comment on their content.
Start with your mentions
To find the right YouTubers, start with your words. Mentions are a great place to start because you’ll find people who are already talking about your brand and will likely be very open to partnering with you.
There are several tools that can help you monitor mentions of your brand; Google Alerts and Awario have been helpful for us (Awario even has a custom filter for YouTube mentions).
Search for established YouTubers
You’ll also want to find established YouTubers in your niche market. Even if they are not specifically familiar with your brand, they will have expertise and an established audience.
One way to find established YouTubers is through organic searches, but it’s important to keep your searches specific and narrow. Searching for general terms like ‘Top YouTubers’ will result in a list of costly influencers who are not necessarily experts in the field.
Instead, try using market-specific keywords in your search queries and start building a list of YouTubers whose videos appear frequently in results.
Your list should be a combination of nano, micro, and mid-level YouTubers who are well-informed and respected in your market. Hashtags are a valuable way to search for low-cost, emerging influencers who aren’t yet at the top of search results but are producing excellent content.
Use YouTube Databases
Take advantage of databases that can connect you with different levels of influencers in various categories.
Most of these databases contain information about a YouTuber’s subscriber count, views, and overall rating so you can calculate the cost of your investment. You can start your search with the YouTube Creator Services Directory, which includes over 200 companies.
Remember where your affiliates and customers are. For licensing and legal reasons, YouTube’s services vary from country to country, and viewers trying to watch an affiliate’s video may encounter the message “not available in your country”.
The best advice is to partner with affiliates in that geographic area to assess where your customers are and ensure people can see your product unhindered.
2. Start creating unique content
Many variables are involved in creating successful content on YouTube, and you’ll want to work closely with affiliates to ensure your business gets the most out of the platform.
To get started, you’ll want to be clear about your business goals and objectives. Tell us a little about your company and the details of this special offer. You can also provide the affiliate with logos, fonts, colors, keywords, slogans, etc. to maintain the consistency of your brand. Be sure to provide all necessary branding materials, including Great YouTube banners and branding are key to promoting your channel and getting a legit YouTube promotion.
Next, it’s time to focus on the video. Your Youtuber will know the best type of content for their viewers and what keeps them engaged. As you can imagine, there is a wide variety of videos on YouTube. The types of videos best suited to the goals of affiliate marketing include:
Product Reviews: Affiliates share why they love your product and offer in-depth analysis – it could be anything from a video game, software, sneakers to a blender. There are several possibilities.
How-to Tutorials: Customers see firsthand the functionality of the product and how it can work for them. Popular themes can be software tutorials, makeup how-to topics. It’s also possible to do something where the product isn’t the main theme – for example, how to wake up early in the morning, including mentioning a specific alarm clock from a particular brand, with an affiliate link in it.
The best: The product is showcased next to competitors, ensuring that consumers are seen as one of the best choices. These can be any theme.
Unboxing: This is where a member opens a package on camera and films their reactions. This works for any physical product – make sure your packaging and product look good on camera.
Next, you’ll want to complement your content with an engaging video description, as affiliate tracking links are placed there. It is very important that the description attracts viewers and encourages them to click on your site.
The YouTube description should always include the affiliate watch link or coupon code in the first three lines above the “Show More” button.
A good description starts with a short introduction about the video’s content and includes an affiliate tracking link; it then continues with a more in-depth video description strategically stuffed with keywords for SEO.
4. Start marketing your products
Finally, it’s time to let them run! While it’s important to have a strong partnership, you’ll want to let your partner room do their job so they can produce content that looks natural and original rather than produced.
Using YouTube for your affiliate program takes some effort – but with a large, engaged audience, this platform gives your business the ability to reach tons of potential customers.