If you want to generate better leads and generate more customer conversions, you should strengthen your affiliate marketing strategies with video content.
Affiliate marketing is now an excellent strategy that e-commerce businesses cannot give up. If your goal is to stand out, you should use fresh and cutting-edge ideas that will set you apart from your competitors.
Why do you need affiliate marketing video content?
Research shows that 59% of individuals now prefer to watch videos with pictures and audio instead of reading long articles. It’s no surprise that video marketing statistics show that around 80% of internet traffic comes from streaming video, and that number is growing steadily every day.
With more than 5 billion people around the world having a mobile device on which they watch most of their content, it would be a great loss not to take advantage of this audiovisual medium for your affiliate marketing efforts.
Video content in affiliate marketing can help you expand your audience base while giving you the opportunity to boost your brand’s reputation.
Above all, engaging video content has the power to revamp your affiliate marketing conversions, which has a powerful and positive impact on your sales and revenue. For example, 90% of consumers find product demonstration videos helpful and use the information they learn from the things they watch to make purchasing decisions. Using videos is powerful and critical to the success of your business, so you should integrate them into your strategies.
There is a wide variety of video formats you can use for affiliate marketing.
If you want to attract the attention of your subscribers, you can prepare a video sales letter with all the details and features of your products.
A video portal that your customers can access to watch informative videos is also a great strategy. You can do this on YouTube or access your website directly. You don’t have to worry about creating your video content as there are free video creation tools online.
On top of that, there are various online platforms where you can showcase your videos. Let’s take a look at them below.
Affiliate on Youtube
YouTube is the largest video sharing platform, with six billion hours of video watched each month. It is also a comprehensive search engine with over a billion users, so integrating your affiliate marketing with this free platform is a profitable way to increase your conversions.
All you have to do is create and upload content that appeals to your audience, and then embed affiliate links within the video or in your description. You can also add your affiliate link to your video via annotations at the beginning, middle or end.
If you want your video to attract more views and attention, you can choose to sponsor your videos by paying a small fee. The more people who see your work, the better the conversion.
For best results, be sure to check your YouTube Analytics so you can evaluate the performance of your videos. This data will tell you which strategies are working and which are not. As a result, you can stop wasting resources on efforts that don’t benefit you and focus on those that bring you success.
Affiliate marketing on Facebook Live
An astonishing half a billion people watch videos on Facebook every day, so you should use this leading social networking platform to reach more people.
By leveraging the Facebook Live functionality, you can effectively show what your brand is all about to a diverse audience around the world.
Your followers will be notified the moment you start streaming online. This gives you the chance to instantly engage with your followers because they can react and comment while you stream.
When you use Facebook Live for affiliate marketing, there are several types of video content you can use.
Product Reviews and How-To Guides are always great, explaining to potential customers how your products work.
You can also use this Live feature to create Q&A Sessions so you can interact with your audience. They can write their questions in the comment section and you can easily answer them. This is a great way to get to know your customers more and understand what they think of your brand. You can even ask them for suggestions.
Other than that, you can use this platform to promote your upcoming events, generate excitement for new products, or showcase your interviews with various industry experts.
When it comes to Facebook Live, your options are endless.
Affiliate Marketing on Instagram
Humans are visual creatures whose eyes are naturally drawn to beautiful things, which is why photos and images have been around since time immemorial.
This aspect is also the reason why Instagram is a vital social media platform. 1 billion people currently use IG every month, and people are always on the lookout for an “instagrammable” location.
It’s a great tool for affiliate marketing that you can use to promote a visual story for your company’s products and services.
To get started, you can use 60 seconds of short video content for your main feed.
If you want to create a longer video to explore your topic in more depth, you can use Instagram TV, also known as IGTV. With it, you can create long-form pieces such as tutorials or features about your products. You can generate focused attention for your brand by using hashtags along with your links.
Using both short and long videos will help you build engagement because your followers can heart or leave a comment on your post. You can generate better conversations as you generate a significant number of loyal customers.
Which platform is the best for you?
All the platforms mentioned above have their strengths and weaknesses.
But since they are all free, it would be best if you could take advantage of them all.
If you plan to use them as a tool to market your brand, remember that you can always cross-post your video content on your various social media accounts.