The good news: You don’t need to be an influencer or have a huge social media audience to make big money writing blog posts.
“I firmly believe that wealth is in niches,” says Jannese Torres-Rodriguez, a Latin money expert and founder of Yo Quiero Dinero, a platform that connects Latinx and POC exchange creators. “It’s not about telling cool stories, it’s about the value you serve.”
Millions of blog posts are published every day, according to real-time data from Internet Live Stats, a website that reports daily worldwide web usage statistics. Big volume sounds intimidating to many, but Torres-Rodriguez says it’s a mindset block and it’s all about identifying the unique insights you need to share.
Starting a blog is easy, but it takes patience and dedication to go the distance, grow and make money.
“What most people use on blogs is how-to knowledge,” he says. Torres-Rodriguez earned $144,210 in 2021 from the Delish D’Lights blog, which shares recipes from her Puerto Rican heritage.
If you want to learn how to start a blog that makes you money, there are certain steps you must take to achieve success. We asked the experts about starting a blog in 2022 and being a successful blogger; Here’s what they had to say.
How to Start a Blog in 5 Steps
Depending on your blog’s niche and your overall goals, the exact steps you should take may vary. Generally speaking, here are the five steps you should take to start a blog:
- Choose a niche.
- Choose a content management system.
- Buy your domain name and blog hosting.
- Install the necessary tools or WordPress plugins.
- Create engaging and helpful content.
1: Pick a Niche
What do you want to start blogging about? Do you have a passion for starting a blog about it? Once you’ve answered this question, dig a little deeper to identify how your new blog posts in this niche might differ from what’s already there.
“Millions of new blog posts are published every day, so if you want to drive any traffic to your blog, you need to find an underserved niche that wants content,” says Alison Ver Halen, content strategist and founder of AV Authoring Services. , a content marketing and search engine optimization (SEO) services company.
In addition to your blog post topics, consider the audience you want to reach. Sometimes creating your niche is more about identifying a specific audience than a specific topic.
“As a Latino who still lives in a predominantly white area, I also think it’s important to have confidence in your identity if you’re from a marginalized community,” Torres-Rodriguez says. “People are really hungry to connect with people from their community who can teach them whatever subject they want to learn.”
no. 2: Choose a Content Management System
A content management system (CMS) is software that helps you create and publish content on the internet. WordPress and Ghost are examples of content management systems; They make it easy to have a blogging platform without requiring HTML or other coding knowledge. Note that in this article, when we’re talking about WordPress, we’re talking about WordPress.org. Within WordPress.org’s CMS there is also WordPress.com, which offers services for building your website.
WordPress dashboard is an open source platform that gives you the freedom to control almost every aspect of your blog. According to data from W3Techs, a data collection company, WordPress is extremely popular, powering 42.9% of all websites on the internet. However, this is not a one-stop-shop thing; For your WordPress blog to work, you need to manually set up the web hosting, choose a WordPress theme, and install WordPress plugins to make it more functional.
Look for a platform that offers a seamless experience for the end user. While there are several to choose from, each has its own advantages and disadvantages that you should consider before deciding which is best.
no. 3: Buy Your Domain and Blog Hosting
Your domain name refers to your website’s Uniform Resource Locator (URL); this is what readers will type to navigate to your blog, and it should match the name you choose for your site. As an example, if you plan to use the blog name “Great Money Habits”, it would be ideal to choose a domain name such as www.awesomemoneyhabits.com. Domain names can be purchased from sites like Bluehost, GoDaddy, HostGator, and NameCheap.
You also need to create a web hosting or blog hosting account for your site to be live. There are two options here: You can set up the hosting yourself or choose a website builder service that will do in-app web hosting for you. A website builder service like Weebly, Wix, or Squarespace will help you start a blog quickly, and many offer the benefit of a free domain name or free blog hosting when you sign up. You will have fewer options to tailor your site to your liking, but there are a variety of templates to choose from.
4: Install Required Tools or WordPress Plugins
Before you start publishing posts, you’ll also want to set up your own blog’s reporting tools. These will not only help your blog grow, but also help you better understand what works and what doesn’t.
“Create a Google Analytics account so you can track all the data on your blog,” says Eva Keller, co-founder of Discovering Hidden Gems, a food and travel blog. “Then set up email marketing [with a tool] Create social media accounts like Constant Contact or ActiveCampaign and on platforms you plan to use like Facebook, Twitter, Instagram, Pinterest, YouTube and TikTok.”
Before publishing your first blog post, visit Google Search Console to determine if your site is indexed. If not, your new blog won’t be found by search engines, so you’ll need to submit a sitemap for people to find your blog online.
5: Create Engaging and Useful Content
The most important step to successfully starting a blog is to publish engaging, helpful blog posts that keep readers coming back for more. Take some time to dive into the minds of your audience and jot down the topics that you think are most relevant. Every new blog post you publish should include a call to action, especially if you want to make money.
“Look at what you’re selling and then come back to your quotes,” says business writing coach Jacqueline Fisch. “What does a potential customer need to know or believe before consulting or buying from you? Also, make a list that documents all the questions people always ask you. That way, you never run out of ideas.”
How Bloggers Get Paid
There are several ways to make money by blogging. Common monetization strategies include:
- ad networks: Show display ads from Google AdSense on your web pages, then focus on getting as much attention to your pages as possible.
- Affiliate links: Browse products made and sold by others, then use affiliate links to get a share of transaction revenue in just a few clicks.
- Sponsored posts: Have a business or brand pay you to review their products or write guest blog posts on their blog.
- Services, programs or products: Develop your own offers and sell them directly to your readers.
- Paid subscriptions: Give readers access to exclusive content for a monthly fee.
Keller recommends making a business plan before deciding on a profitable blogging strategy.
“You’re going to have to decide what you’re going to blog about, how you want to make money blogging, and where you want this business to go,” he says. “Usually, you will want to use a combination of these strategies. But just pick one to get started. As you master all aspects of blogging, you can always add more strategies.”
How Much Does It Cost to Start a Blog?
If you choose free blogging sites and forego buying your own custom domain name, you can start a blog at zero out-of-pocket costs. Alternatively, you can purchase your own domain name and upgrade your hosting package to connect it to your blog site for a small fee.
Note that if you choose to self-host through your own WordPress site, you will need to purchase your custom domain name and service separately from a hosting company. Either way, it’s possible to start your personal blog for under $100.
“I took my food blog up to six figures with a $60 theme I started myself,” Torres-Rodriguez says. “So the idea that we should have a professionally designed website is unrealistic and not a sensible investment for most people.”
It’s easy to get overwhelmed when starting a blog; Consider seeking guidance along the way to lighten the load and stay focused. Keller states that paying to learn the ropes and hone your skills is a worthwhile investment.
“You can take courses on blogging or any specific topic within blogging, such as SEO, social media marketing, or how to sell your own products or courses,” Keller says. “Even having a business coach or virtual assistant can help you move the needle enough to make your blogging business profitable quickly.”
Can I Blog On My Phone?
You can do. Almost every blogging platform has mobile functionality and allows you to create, edit and publish articles directly on your mobile device. You can also use Google Docs to create and edit your articles, Canva to find and place the perfect photos, and a social media management app like Buffer or HootSuite to schedule your posts on the go.
If you’re not a big fan of writing but still want to start a blog, Fisch recommends considering using a text-to-speech app like Otter.ai to verbalize and organize your ideas.
“You can also share live videos and summarize highlights on a blog,” he says. Try to make your blogging journey as simple and straightforward as possible.
How Many Posts Should I Make?
To create a successful blog, you need to constantly post new content. There are no concrete rules about the number of posts you should create per day, week or month. Instead, new bloggers should focus on creating a publishing program that is practical and works for them.
“Make a loose plan for what you write for next month and then for the next quarter,” Fisch adds. “I usually advise clients to plan quarterly. An annual plan is often very restrictive. You can choose to deviate from your plan if you want, but having a plan to step back will help you stay on track.
It is important to remember that blogging is also a long game. Be patient as you work things out.
“A lot of people give it a few weeks and give up when they don’t get immediate results,” says Ver Halen. “It takes about 2-3 months for Google to index and categorize your content, and even longer to gain Google’s trust. So give your blog at least 6-12 months to see results.”
Blogging is still making money in 2022 and will continue to do so for years to come. The key is to start now and take action steps that will bring your next online money making quest to life.