How to increase the audience of your online casino - a guide from Slotegrator

How to increase the audience of your online casino – a guide from Slotegrator

In an increasingly competitive market, the continued development of an online gambling business is vital and a well-designed marketing strategy is one of the keys to success.

Learn how to attract online casino players and minimize clutter in this guide to Slotegrator.

A video version of the material is available here.

With the right strategic marketing tools, a potential player can be turned into a leader. To maximize your conversion rate, you need to know which marketing tools are most effective at each stage of the customer’s lifecycle.

Step 1 — Attract new users

The customer journey begins with catching the eye of the potential newcomer – creating opportunities for him to encounter your project’s logo and get to know your brand.

First, you need a recognizable brand. A striking logo will simplify the promotional task – gamers will respond better to marketing materials and more likely to go to the site and sign up if you are easy to recognize.

Traditional advertising methods are often subject to legal restrictions, but sponsorships can be used to increase brand awareness without violating advertising regulations. This collaboration model benefits both gambling brands and sports clubs and competitions and has become very common in the gambling world.

You can also search for topics and events that intersect with your audience’s interests. Then the implementation of the marketing strategy will have the maximum effect. For example, the online casino audience is deeply interested in blockchain and cryptocurrencies, so bitcoin conferences are a great opportunity to draw attention to your brand.

A particularly important component of a successful marketing campaign is SEO optimization. A well-optimized site can land on the first page of search results – in most cases it’s the only page that matters.

In addition to organic traffic, gambling sites use paid advertising. There are different types of online advertising, but in the initial phase of promoting a game project, pay-per-click (PPC) and display advertising work best.

Social networks like Facebook, Instagram, Twitter, Reddit, Telegram, TikTok, and YouTube can help you expand your reach. The information they collect allows you to create targeted ads to help your ads appear before the right eyes.

One of the most effective tools is affiliate marketing. Bloggers, publishers, influencers and other content creators whose readers are the target audience of online casinos will direct their traffic to a gambling site for a fee. Usually, operators pay their affiliates only for valuable conversions – players who deposit and play.

Step 2 – Establishing the Relationship

It becomes a leader when a potential player enters your site. The user’s first contact with your site should create a lasting, positive impression. A quality front-end, user-friendly UX and site navigation, a smooth registration process – all of which are critical.

Game content plays a special role – it is the essence of the site and is an effective tool for attracting players. Operators should cover their bets by offering as many different types of games as possible. The easiest way to offer players what they want is APIgrator, which allows you to integrate 7,000+ games from 100+ licensed industry developers into a gambling site with one click. APIgrator includes every imaginable game: slots, live dealer games, poker, virtual sports, card and casual games.

New operators should do an in-depth analysis of their target market; many outsource this task to industry experts. This will help ensure that they invest in the right content.

And of course, don’t forget the welcome bonuses. They motivate players to complete registration and make their first deposit. Most often, it is a percentage of the first deposit, but sometimes bonuses also include free spins.

Step 3 — Encouraging commitment

Customer retention is the foundation of long-term success. Retaining an existing customer is cheaper and easier than attracting a new customer.

If they’re going to stay on your site for a long time, players will need a constant diet of fresh game content. Make sure your game site has a wide range of games and new game content is posted regularly. Add new games by market and watch their quality. Advertise on the homepage of the site so players know when a new game is released.

Bonuses are a great tool for player retention. It helps re-engage users who have lost interest and gives them a reason to return to the site. Develop a bonus strategy based on marketing segmentation – reward active players and support losers. Launched on May 16, Slotegrator’s new platform includes an enhanced bonus module. This feature allows online casino operators to independently manage and add bonuses to their platforms.

Take advantage of gamification opportunities – for example, organize tournaments periodically. Remember that a good reputation pays off. PR, remarketing, and email marketing tools are also effective at retaining players with a front-row in mind.

A high-quality backend and CRM system allows you to interact with online casino users as efficiently as possible. Information about customers that the operator can get through CRM will help you create and optimize your marketing strategies.

Develop loyalty programs — motivate players to stay on your site and give them confidence that their benefits will increase over time. To achieve maximum impact, successful companies have entire teams that work with regular and VIP clients, creating bonuses and defining player segments.

Treat your players with high quality customer service – any problem a user may have should be resolved quickly and in favor of the customer. Also, don’t be shy about the budget to support VIP players; investment will pay off. Assign a personal manager to each of them so they know how valuable they are.

If you want to start an igaming project and are already thinking about how to start your marketing, you can download this ebook for free from Sotegrator. This is an online casino promotion guide to help you create an effective marketing strategy and choose the right tools.

Leave a Comment

Your email address will not be published.