If you have a successful business and promote it with affiliate marketing, podcasting can be a great option for recruiting affiliates. With a podcast, you can not only find great partners, but also help great partners find you.
In this article we will consider:
To make a podcast that attracts content creators to sign up for your affiliate marketing program, you need to provide value, consistency, and clarity. This builds intimacy and trust.
It’s very similar to influencer marketing: the affiliate marketer needs to provide value on their own, so motivating them takes value and consistency. In this article, we’ll show you how to use podcasting to promote your affiliate program.
Value, Consistency and Clarity
Your podcast should be more than a company newsletter in audio format. What is a story you want to tell about your company? Make your podcast a valuable listening experience and not only will you attract an audience, but viewers will share your podcast with others.
Publish your podcast episodes consistently that way it becomes a habit. Not only will your audience look forward to it, they’ll also have an easier time recommending it to others.
Your speech for your affiliate marketing should be clear, concise, and memorable. Make signing up as easy as possible.
Listen to Some Podcasts
Maybe you’re already listening to podcasts, Choose a few different types of podcasts and listen to some episodes. As you listen, ask yourself:
- What makes this podcast an enjoyable experience?
- Does the music include sound beds or field recording? Does it have a certain atmosphere?
- How do hosts communicate?
- Does each episode have chapters? What kind of?
- What will be the introduction and conclusion?
- How does the episode make you feel?
- What is the most memorable or confusing?
Notice how different podcasts communicate. Use this to let your podcast’s viewers know how you want them to feel when they hear your show.
What is the story you want to tell?
Every business has a story. People want to achieve something, encounter obstacles and find a way to overcome them, get around them, or get through them. Think of stories that align with your company’s mission and principles. Any company has all sorts of interesting elements of its products and services.
For example, Trader Joe’s brand podcast has sections on the history of the spice trade or the chemistry of cheese. Again, your podcast should be something people can enjoy on their own. This is part of what will motivate people to sign up for your affiliate program.
Know Your Ideal Audience and Podcast Niche
Imagine the person you are trying to reach with your podcast. You already have a pretty good idea of who your business’ ideal customer is. What kind of information and entertainment do they enjoy?
For example, let’s say your company makes and sells time management software. What kind of person is your ideal customer? They are probably people with many ideas and many responsibilities. They can be students, entrepreneurs, artists or craftspeople. It is safe to assume that they are intelligent, inquisitive, and have a pretty good education. If you know where your interests lie and you stick to your company’s values, you can find a pretty good match for the section content.
For example, when we created our affiliate marketing program for The Podcast Host Academy, we knew our clients would want to fund their podcasts. That’s why we’ve included our affiliate program in our course curriculum. This way, we not only learn how to sign up for an affiliate program and gain trust with it, we also help each other grow.
A customer survey is always a good idea. Keep it short and ask what kind of information they would like about your company, what they do for fun, and what they would like to learn more about.
The more specific your podcast is, the more likely you are to develop an engaged and loyal audience. In the example above, the time management software company might want to make a podcast about time management for busy professionals. This is pretty wide. How about time management for busy professional women, busy doctors or busy female doctors who want more time to play golf? Think of it like convincing influencers to join your affiliate marketing program. The more specific your podcast niche is, the more your audience will feel that your podcast is for people like them.
Create a Workflow
Some podcasters plan, record, edit, and broadcast each podcast one at a time. Others use a process called batch processing or “aggregation”. They plan, record, edit, and sequentially prepare several episodes for broadcast at the same time. No matter how you choose to make your podcast, the more you have a production system set up, the easier it will be to maintain that podcast over time.
Many podcasters work in seasons. They make and publish their podcasts for a few months and then take some time to recharge and get new ideas. It’s easier to sustain the business of making a podcast over time than a never-ending slogan.
Be Simple and Consistent
I’ve heard some memorable podcast episodes featuring live performances, celebrity interviews, a full choir, and more. You don’t have to do this, especially when you’re first starting out. The important thing is consistency. You want to become a comfortable habit for your target audience.
It doesn’t matter if you post a new episode daily, weekly or monthly, as long as your audience knows what to expect. The longer it takes to do each part, the longer it takes. So if you know that creating an episode only takes a few hours of your time, you can plan to release a new episode weekly. If you want to do something with a lot of elaborate editing and sound mixing, it will take longer.
No matter what, keep your promise to your audience. If something happens and you can’t stream the next episode, make a mini-episode and tell them. You don’t have to say why. Present some valuable content and then move on to the next section.
Crystal Clear Your Affiliate Program
When the Podcast Host describes our affiliate program, we provide a short link to our affiliate plan page. A short link is easier for your audience to remember and take action on. You can add this short link to your episode script and your show notes for each episode. That way, if someone is listening while they’re driving or is up to their elbows in soap bubbles, they’ll be easy to remember later. Then they can go to your website for details.
Our affiliate page describes the company and its products, target audience and commission structure. This includes a link for anyone to easily reference. When people know what the rewards and expectations are, they are more likely to want to apply, succeed in the affiliate program, and recommend it to others.
Again, the more consistent and understandable the process, the more likely people are to trust and buy from it.
Connection is Key
If your goal is to get your audience to sign up for your company’s affiliate program, remember that these are people who pay attention to your show. People in your target audience can leave comments on your podcast, post about your show on social media, or contact you directly. This is how you measure the impact. Acceptance goes a long way. Some podcasts thank commenters and supporters by name, or at least indicate that they’ve reached out. You don’t want to reward awkward negative feedback. However, people give you positive comments, reviews, etc. Mention them when you post them. It makes them feel like your podcast and your company is for people like them.
When promoting your affiliate program, have the host read the promotional copy (rather than editing it in a separate, pre-recorded ad). A recent study by Signal Hill Insights found that promotional text read by people who recorded the podcast performed 91% better than reading a separate announcer or voice actor promotional text. Also, viewers were 66% more likely to remember the information later. This is probably because the flow of information is uninterrupted and the viewer already trusts the server.
The more your podcast allows your listener to immerse themselves in an interesting listening experience, the more intimacy and trust it will build.
Focus on Your Podcast Content and Relationships
When you create your workflow, you’ll want to automate some tasks so you can spend more time on the things you can’t automate. For example, creativity takes time and effort. The human voice is irreplaceable.
With Tapfiliate, you can start your affiliate program with just a few simple clicks. Explore the features and get started today.