Looking to find the best bloggers in your market to expand your affiliate program and start working with key influencers in your industry?
Sometimes the best, most influential bloggers can be hard to find. How do you know which ones are the best bloggers to work with and can create the most beneficial partnership?
Here is a complete guide to help you find bloggers relevant to your brand, identify the best ones to work with, and start promoting your product to them.
How can you find bloggers in your market niche?
The first step to getting into influencer marketing in your specific niche is to find the most relevant bloggers. You don’t want to reach bloggers who won’t have an audience interested in the product you’re selling.
The bloggers you need to start collaborating with should have readers and followers that are hyper-related to your particular product or service.
This is how you can get the most out of adding them to your affiliate program or working together on any influencer affiliate.
Start assembling a list of bloggers using these tactics.
1. Do a Google search
The best way to start your search is with the search engine giant itself. While you’ll want to be even more specific at the end, going straight to Google and typing in your most basic search query is an excellent starting point.
simply type your niche + bloggersand you’re likely to see lots of search results from top blogs and blogger summary posts, all in your niche or industry.
To understand what I mean, take a look at this roundup that showcases the best affiliate marketing blogs alongside top Google Ads experts.
Browse through each of these summaries and visit each of the blogs featured in their posts to start finding the best ones to add to your list.
Check out the first few pages of blog posts to see if they’re posting content that your product or service can easily fit into and if they still have an active online presence. If so, go ahead and add them to the list of potential influencers.
As you dig deeper into niche markets, you can also try Google search operators to help you narrow your search even further.
This step can help you get started with building your list of bloggers, but you’ll need to do a little more research to find the best ones in your market niche.
2. See who’s talking about your brand
A great way to add more bloggers to your overall list is to find out if there are any bloggers or influencers in your industry who already know and talk about your business. This can also make your shooting process much easier.
Use a tool like Brandmentions to make sure you don’t miss a single online mention of your business.
You can also see which niches are talking about you and your business, potentially helping you find broader niches. Not only that, controlling who’s talking about your brand can really help you with your online reputation management.
3. Search for hashtags on social media
You can find more bloggers by searching for relevant hashtags on social media and seeing who is using them in their content.
Some blogging niches even have their own hashtags like #lbloggers for lifestyle bloggers or #psblogger for plus size and body positive bloggers.
However, searching for popular keywords in your industry can be another great way to find bloggers and influencers. Make sure you only look for the best results to help you weed out most spam and lower quality content.
4. Read blogs in your niche regularly
This is a tip that can help you with many different aspects of your business, from keeping up to date with the latest trends to learning more complex strategies for marketing your product or service.
However, another great advantage of reaching out to blogs in your field is learning who some of the top bloggers are.
If you’ve found a few popular blogs you love, read their content regularly and pay attention to who they mention and link to in their posts. Then visit their blog, browse their content and see if you should add them to your list of potential new partners.
How to identify the best bloggers
Now that you’ve gathered a large list of bloggers who are active and posting content relevant to your business, it’s time to weed out the less popular ones that probably won’t create new jobs for you.
Here are three of the best strategies to help you make sure you only keep the best of the best to help you get the most potential out of your research.
1. Analyze their online presence
While you may have amassed a large list of bloggers, not all of them will have the audience you are looking for.
The best way to start narrowing down your list is to check their online presence. Make sure any bloggers you add to your list are still active and posting regular content. See if you can find share counts on each of the blog posts to get an idea of how often readers share their content on social media or via email.
Then switch to social media profiles. How many followers does he have? Followers tweets, Facebook posts, Instagram posts, etc. Are you actively involved with? Are bloggers constantly posting new social content?
To gauge how legitimate a website is, you should also check the blogger’s domain authority (you can use a free online checker like this one from Ahrefs).
The full scope of these bloggers’ online presence and how well they can promote your products if they become a partner or collaborate with your brand is crucial before you reach them.
2. Browse popular online learning platforms
Finding bloggers and content creators who already exist in your niche is ideal, and a great way to do this is to search popular online learning platforms to see if they are posting content surrounding your industry.
You can search platforms like LearnWorlds, Teachable, or Udemy to find bloggers and course creators that might be worth reaching out to in your marketplace.
Checking out other places where bloggers often sell digital goods like Gumroad or even Etsy can also help narrow your list.
3. Request a media kit
Many bloggers will share their media kits directly on their websites; others may require you to request it. A media kit is a great way to check out their stats and their work with other brands.
Requesting a media kit will also help you determine if a blogger is ideal to work with. If Blogger doesn’t have a media kit, you might want to continue.
If they do, be sure to review the information thoroughly to check for website visitors, active followers, and more.
How to reach top bloggers
You’ve narrowed down your list and are now ready to promote your brand and affiliate program to these top bloggers.
The top bloggers in your marketplace are likely to get a lot of sales pitches, so you want to make sure your email and other communications really stand out so they read and reply to you.
This three-step process can help you get an email back.
1. Nurture the relationship on social media
To start gently making your name known, following the bloggers you want to reach on social media is a good starting point. Engage with their content regularly and see if they start to notice you and engage more.
This can give bloggers, especially big names in your industry, a chance to come to you and apply for your affiliate program on their own.
And if they don’t, it can help them recognize your brand name when you get to step two.
2. Start email access
After flirting with these bloggers on social media for a while, it’s time to take things to the next level: email reach.
From finding the right email addresses to perfectly personalizing your content, you’ll need a few tools to really help you get it right. A tool like RightInbox can help with your outreach processes by scheduling and monitoring your emails.
If you don’t get a response, you’ll want to make sure you send follow-up emails at appropriate time intervals (1-2 weeks) to make sure you don’t overload their inbox and turn them off to work with you in the future. .
3. Invite them to cooperate
Whether you send it in your first email or a follow-up email, this is an important step in your reach.
You don’t want to send cold emails that are all about you. While these bloggers have the opportunity to generate affiliate income by selling through your affiliate program, it is better to offer a variety of ways to collaborate.
Here are a few ideas to get you started.
Share information about your affiliate program
That’s why you’re here, right? You are trying to figure out how to promote bloggers and grow your affiliate program even more.
Understood. But you don’t want that to be all you’re after. This should be just one piece of the cake.
Be sure to include all the exciting information about your affiliate program, from how it works to how much money they can make by signing up.
But you want to add more options for collaboration to your email.
Invite them to host a webinar
It’s always a great idea to work with popular bloggers to host a webinar together. These are typically incredibly educational and can reach both of your audiences, gaining even more eyeballs and potential followers/customers to anyone who participates.
To avoid technical difficulties, be sure to research the appropriate webinar software and start planning your topic and content together.
Collaborate on a guest post
Ask if the blogger or influencer would be interested in a guest post exchange. They can write content for your blog and you/your content team can write content for their own blog.
This is a great guide if you’re not sure how to write a guest post, but it can be another great way to grow both your audiences and keep your followers aware of each other.
Work together in a sponsorship
There are many ways to go about this. You can get free access to your service or submit a free product in exchange for a review or social media posts.
Many top bloggers also charge for services and impressions like this, so be sure to factor such costs into your budget.
While your ultimate goal is to have every single blogger you reach to sign up for your affiliate program, there are other ways to collaborate and grow your business through influencer marketing.
Grow your affiliate program with niche bloggers
Take advantage of affiliate marketing and start finding and reaching the most relevant bloggers and grow your own affiliate program. Following these guidelines can help you find and identify the best bloggers in your industry and kickstart your outreach plan.