Social Media Engagement Strategies

How to Develop Your Social Media Engagement Strategies

With so much work being done online today, the tools that support it are more important than ever.

Whether it’s directing people to your online store or facilitating orders from your Instagram or Facebook pages, social media is at the heart of the online business world.

Your social media engagement to drive orders and revenue is something really worth considering.

Throughout this article, we’ll look at both what we mean by Social Media Engagement and share some handy tips on how you can improve as a business. These include:

Social engagement: the basics

Social participation, what does it mean? When defining it, it is important to clear up misunderstandings as well as accurately reflect what the term means. So here it is very important to make it clear that the number of followers is not the beginning and the end of everything. Engagement isn’t as much about followers as it is about other metrics.

social media interaction

Image source: Pixabay

Quality, not quantity, is king in the world of social media interaction. How many people follow you on Instagram matters less than how many people like, comment and share your content. It doesn’t matter how many accounts follow you on Twitter compared to how many people respond to you or take part in any survey you may do.

Just as a call center record can show you the quality of your customer service representatives, your likes and comments metrics are good indicators of the quality of your content.

Now with this distinction, let’s take a look at how you can improve your current level of social media engagement.

Tip 1: Analyze Your Current Social Channels

Instead of starting from scratch, learn what you can do from what you have. In call centers we used to do this through call tracing. As a restaurant, you do this through your online reviews. As a company that focuses on your social media channels for results, you look at analytics.

Even if your pages aren’t huge in terms of engagement metrics, you can often use analytics to decipher what works for you and what doesn’t.

You can find out when most of your interactions occur. If you have content already published, you can look at which bits (contextually speaking) are successful and which are not.

All this data is already there. It’s just a matter of finding it and interpreting it.

Social media interaction 2

While your accounts are individual, your social media presence is a combination of them all, so consider cross-platform tone and content type when designing your strategy.

Tip #2: Know Who You’re Talking To

Chances are, you had to decide on a target audience when designing your business plan. Once this is decided, you will customize your product or service with this audience in mind. Social media content is no different in this regard.

The type of content that will appeal to a 24-year-old is different from content that will appeal to a 64-year-old, and these considerations need to be filtered into your content creation process.

From the types of content you create (visual, audio, written) to their content (cultural references, color schemes, etc.), nothing should be done without your target audience in mind.

As customers, we want to feel important. If we shop from a company regularly, we like to use their loyalty plans. If we have a complaint that needs to go between two or more service teams, we ask them to transfer us hot to save ourselves from repeating it. If we’re viewing social media content, we want it to feel like it was made just for us.

Tailoring content to be as personalized as possible has been key to the success of countless social media creators, and the same is true for businesses.

Tip 3: Bid Value

With every new technological development that comes our way, there are also new expectations. For example, HDTV was once revolutionary, now 4K feels archaic compared to UHD.

Where we were once sold to us through newspaper or billboard ads, we are now much more likely to engage with influencer or affiliate marketing content.

Making your content look valuable means it’s more appealing to your audience, regardless of any demographic. Cheaply made, poorly executed content is getting lost in the air of the social media giant.

Just as you would with the launch of a new product or loyalty plan, you should give people a real reason to connect with your social content. Customer acquisition is getting harder day by day. Therefore, the effort required to maintain good standards in your content is far more important.

Poorly rendered or low-quality visual content should be avoided, as customers are less likely to engage with something they can’t see clearly.

An example pixelated image

Image source: Pixabay(SOURCE)

Tip #4: Be Proactive

Don’t wait for the conversation to come to you. With over 500 hours of content uploaded to YouTube every minute, global audiences have enough stimuli to see them for the rest of their lives. Convincing them to search for and engage with your content requires a proactive approach.

Start online chats with users. Even if they don’t follow you or treat you well, there are gains to be made here. You can go viral with sarcastic or humorous responses, as British supermarket chain Tesco has discovered time and again.

This may be a role that your customer service team needs to address more than your content team. However, whether they’re working in a regular or hosted contact center, it’s crucial to convey the message that they need to strike a balance between being funny and not being rude.

Tip #5: Keep Up to date

While keeping an eye on your social media feeds, use this as an opportunity to capitalize on current events. Sites like Twitter and Instagram are the epicenter of the here and now. So getting new content that references one of the top trends on a given day can have a real benefit.

Your content creators and marketers working on your social media channels should embrace this adaptive, always-on approach. Being emotionally intelligent with this is very important. You don’t want to look like you’re profiting from any tragic news.

If you use the timeline you use for a TV ad campaign to create your social content, it’s old news when you post it. The currency of social media is often whoever does something first. So be sure to hit it while the iron is hot.

Social media networks allow continuous conversation, that is, the life of the news is shortened. Being up to date with your content in this environment is a must.

Visualization of social media network

Image source: Pixabay

Throughout this article, we’ve outlined the ways you should define social media engagement. By emphasizing the principle of quality, not quantity, we have highlighted how you can improve your social media engagement strategies.

Often, in lists like this, you can choose precisely which advice applies to you and forget what doesn’t. However, in this area, taking all this advice as a whole helps. You can be as up-to-date as you want about what your content is saying. But if it’s poorly produced, no one cares.

You can actively interact with hundreds of accounts per day. But if you don’t know who you’re talking to or have no idea how to talk to them, it will be difficult to increase engagement.

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