How to Choose a Name for Your Shopify Store

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Choosing a domain name for your Shopify store is not as easy as it seems. There are many things you should consider.

You need to choose a professional-looking, catchy, catchy name for your Shopify business because it’s something that represents your brand online, highlights what you’re selling or who your ideal customers are, and most importantly impacts SEO.

Even if you change the name of your Shopify store (say, five years from now), it could cost you more money, time and lower search engine rankings.

That’s how important a good name is. But you don’t have to worry about that.

In this blog post, we’ll give you 10 of the best ideas for choosing the right name for your Shopify store that is catchy, catchy, and brand-worthy.

Shopify domain or own domain?

Of course, you can choose to host your store on Shopify’s domain. In this case, your Shopify store URL would look like this:

However, most Shopify store owners prefer to register a non-Shopify domain name and then transfer it to Shopify. We talk about some of the reasons for this in this blog post on Shopify SEO. This blog post will focus on this popular option and tell you: How to choose a good Shopify store name outside of Shopify’s domain.

How to Choose a Name for Your Shopify Store (10 Simple Steps)

  1. Stick to the .com domain extension
  2. Keep it simple and short
  3. Make it unique and branded
  4. Make it easy to remember, spell and pronounce
  5. Add a keyword to your domain name if possible
  6. repeating letters
  7. Avoid using numbers and hyphens
  8. Use domain generators to get ideas
  9. Check it is not a trademark
  10. Register your domain name before someone buys it

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1. Stick to the .Com Domain Extension for your Shopify store

Before you buy a domain, you need to choose an extension. An extension, also called a top-level domain (TLD), is the last part of a domain name. For example, in the domain “”, the extension is “.com”.


There are hundreds of domain extensions available and it is difficult to choose the one that suits your business or purpose.

According to W3techs, 59% of total websites are registered to .com, .net and .org domains. Among them, .com is the most popular and most widely used (50%).

Due to the immense popularity of the .com domain name, non-technologists automatically add .com to the end of a website if they can’t remember a website.

For example, your domain name is “”. If they can’t remember your domain name, they visit “”.

That’s why we recommend that you always register your domain name with the .com extension. Here is a detailed guide on .com and .net explaining which domain extension is good for your business.

Note: If you’re holding a domain name, make sure it can be used with Shopify. Some domains cannot be transferred to Shopify, for example .ca domains are not eligible for import to Shopify.

2. Keep your Shopify store name Simple and Short

You can add anything to your domain and the length can be up to 63 characters. But make sure you keep your domain name. short and clearly as possible.

Longer names are harder to remember and sometimes people misspell the name. In such a case, they visit another website. As a result, you lose your traffic.

The ideal field length should be 10-16 characters. The shorter the better.

“Google, Amazon, Apple, IBM, Walmart, etc.” For instance. These names are undoubtedly simple, short and memorable.

3. Make your store name Unique and Branded

Your business name can be unique and branded so it should stand out from the competition.

A unique, brandable name can be anything and doesn’t require any real meaning. Just think of Google. The word Google has no literal meaning, but it is one of the most popular websites in the world.

Also, you must not copy or change the names of your competitors; In this case, it could be the other way around.

Let’s say you opened a “” e-commerce store similar to “”. Because “” is a famous brand and highly authoritative in e-commerce, people will often visit their website.

If you can’t find a good name, get help from friends or colleagues. You can even use your own name and create a brand.

Also read 7 Ways to Market Your Small Business on a Budget.

4. Make it Easy to Remember, Write and Pronunciate

Having a domain name that is easy to spell and pronounce is essential because you want customers to remember your business name forever so they can shop again and again.

To verify if the name is easy to pronounce, write it on a piece of note paper and ask some of your friends or colleagues to pronounce the name. If many have trouble pronouncing, you should come up with a new name.

5. If Possible, Add Keywords to Your Domain Name

If possible, add a keyword to your Shopify store name. By adding a relevant keyword to your domain name, you’re telling people what your business is about or who your ideal customers are.

For example, if you want to sell computer peripherals, you can name your store something like “” or “”, this will highlight the purpose of your business.

Having keywords in the domain also improves SEO and clickthrough rate (CTR) in search results. Because people often click on a website when they find something relevant to their search query. For more SEO best practices, read this article by

6. Do not repeat letters

As we mentioned earlier that .com is the most popular domain name in the world, all the good names seem to have been taken already.

Therefore, most beginners often repeat one or more letters so that the domain name becomes available for registration. Not to mention, this often confuses people.

Let’s see what you should avoid:

  • – Good name
  • – Bad name

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7. Avoid using numbers and hyphens

Avoid registering a domain name that contains numbers or hyphens. Domain names containing hyphens or numbers do not appear to be brandable. And such names are primarily used by spammers.

Facebook, Google, Walmart, YouTube etc. Just look at the most popular websites such as These domain names are simple, short, and do not contain any numbers or hyphens.

8. Use domain generators to get ideas for your Shopify store

All top-level domains already have over 370 million domains registered. And all the good names you’re looking for seem to have already been taken.

Therefore, you have to manually come up with new space ideas and check if they are suitable for registration.

That’s where a domain generator tool comes in. Domain generator is a tool that generates hundreds of new domain name ideas with just one click.

You can use Shopify’s domain generator.

Shopify domain generator

Enter a subject like “Sports” and it will suggest all relevant names for you to register.

9. Check that it is not acquired or trademarked

Before registering a domain name, it is better to do a quick trademark research to determine if someone has registered their business under the same name.

perform a search on to find out if the name is already trademarked. If it’s registered, you should avoid the name or it could cost you a lot legally.

You can use tools like Knowem to simplify the process. This tool shows if the name is found on 500+ social networks and the entire USPTO trademark database.

It’s also a good idea to use Shopify’s own Business Name Generator to check which names are in use and should be avoided.


10. Register the domain for your Shopify store before someone buys it

Once you figure out what your Shopify store’s domain name will be, register it right away.

Someone can also take your domain, as more than 100,000 domains are registered every day.

A domain name is like a property. The first to buy gets the land.

There are thousands of people looking for good domain names for their online store, website or business blog.

If you can’t register your dissolved domain name for days or weeks, you’ll have to restart the whole process.

Therefore, we strongly recommend that you at least register a domain name. It can cost only $10-14 per year. And of course, you can create an online store any time later.


A good name helps your Shopify store stand out from the competition. That’s why it’s so important to come up with a unique yet catchy name that people will spell out and remember easily.

We hope this guide will help you choose a domain for your Shopify store in less time. Let us know the tips you find most helpful!

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