How I Unknowingly Became a Persuasive Affiliate Marketer

A short guide to getting more referral records

Photo of Andrew Neel on Unsplash

I’ve tried affiliate marketing before, but I quickly gave up because I realized it was too difficult. I was trying to sell books through Amazon Affiliates, but to be honest, why buy hardcovers when you can go to the library and read or buy the ebook?

Then I started blogging on Medium with some success and thought why not put a referral link at the bottom of some of my posts. And, some people signed up – and I’m very grateful to them.

It took me a while to realize that doing this was affiliate marketing. Basically, writing good content to attract readers to the website and sign up for membership. So, in this article, we’re going to look at a few recommended ways to recruit.

1. Personal Stories on How-tos, Causes, and Other Types of Articles

Many people prefer to write how-to guides and lists. Understood. Writing impersonal is easy and you make yourself look like an expert. But to be honest, most people aren’t interested in experts, preferring to read stories over how-to guides and lists. Also, even if you write a list, how many people actually read the content under the numbered subheadings?

I don’t have many referrals so take these stats with a grain of salt, but in my writing career so far, 80% of members have signed up via a ‘.personal storyCompared to 20% signing with ‘Why‘ article. I have no idea why but this is what I found.

Also, I’m not sure exactly how I did it. Simply put, all that I wrote was my definitive experience. I have not tried to be particularly didactic in my writings. My failures, my thoughts, and what to do next. These personal stories not only generated more referrals, but also more traffic.

I think you know what the point here is, ‘personal stories’ is the type of article you would refer to to get more people to engage more deeply with your content.

2. It’s really important to be tactical about SEO

I may not be the best writer, but I can write well enough so that I can gain some fans. However, no matter how well you write, your blog will get nowhere unless you keep an eye on what you write. Unfortunately in this case, SEO matters, and so does who you post with. In other words, simply self-publishing without anyone helping you advertise will get you nowhere.

For example, 53% of website traffic comes from organic searches.
This is probably based on Google, but if you have some understanding of statistics you can use applying this statistic to other search engines. Basically, if you need the right tags and keywords for your articles to be found on any search engine.

It really matters to me who I broadcast with. If it’s about getting lots of internal views for revenue, I’ll post with a major publisher, but if I’m trying to get advice, it’s really important to work with a publisher that does well in Google rankings.

What I learned and can share is that you really need to understand digital marketing.

  • Use the correct tags.
  • Make sure your articles are SEO friendly.
  • Choose the right publisher for the right article.

3. Quickly write lots of persuasive content

I didn’t get my first recommendation from my first article. More realistically, it wasn’t until my 50th article. To put this in context, it took nearly 27,000 views to even get 5 recommended members.

This show tells me two things. First, it’s really hard to convince people to sign up, and second, to get someone to sign up, they really have to meet personal conditions that you can’t easily guess.

I like to use Neil Patel’s framework to quickly write lots of persuasive content:

  1. fancy title
  2. Magnetic Opening
  3. Each chapter is full of value: why it matters, how it will make your life better, some data to support it, personal story and action points for the reader.
  4. end with a question

Since I am writing a personal story with this framework, it takes me about an hour and a half to write a 1500 word article.

Also, I tend to stick to my rule of 3. I’m giving 3 examples and correcting any article I write within 3 hours of the first letter being typed, or at least all writing, formatting and proofreading within 3 hours.

You can use other methods that you want to write a lot and quickly in a short time. The above is just my recommendation.

Results: Can you really do affiliate marketing with a strategy like this?

The short answer is yes you can. I did but I have to say the job is hard for the ridiculously low probability. I haven’t fully calculated all the stats, but let’s say I have an average of 50% internal and external vision, then my chances of getting advice are still low. (5/13500*100% = 0.037%) When I look at this number, it makes me think more luck than talent. Either way, it won’t hurt if you try.

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