With everything from lectures and presentations to podcasts and videos, webinars and ebooks…there is so much content online.
Membership sites have become an increasingly popular way to share and consume content like this. Platforms like Membership have now made it easier for creators to sell memberships – so creators not only can monetize their content, but also have the tools to build a business around it.
Still, even with the right tools and great content, membership sites cannot survive without bringing in new customers.
In this article, we’ll look at how to promote your affiliate site using affiliate marketing.
What is affiliate marketing?
Affiliate marketing encourages individuals (affiliates) to promote your business and refer customers, and in return for their promotions, affiliates earn a commission for each successful referral.
For membership sites, this usually happens when a referral signs up for a subscription.
Affiliates can promote via websites, social media and blogs, using referral links and discount codes to send traffic to your site.
What are the benefits of using affiliate marketing for a membership site?
With affiliate marketing, businesses have an additional channel to add to their marketing stack.
And beyond that, there are a few more reasons why it’s a great solution for membership sites.
First, a great way build brand awareness. Affiliates can reach targeted audiences and share your brand in their niche.
Along with brand awareness, affiliate marketing reshapes how your brand is promoted. 92% of consumers believe in recommendations from friends and family more than advertisements.
So, affiliate marketing uses social proof instead of flashy ads. add credibility and originality to your promotions. They are real people who share why they love your brand.
On top of that, it gives viewers an idea of the overall experience. This is especially important for membership sites as it is more than a one-time purchase and customers will want to trust the product they subscribe to.
It is also cost effective. The costs of PPC channels like Google and Facebook can be very expensive for start-up sites, and relying solely on free social media channels does not guarantee that it will bring the time and money spent creating them to paying customers.
In affiliate marketing, you only pay for ads that convert. It is a low-risk investment with a clear return on investment compared to other online marketing channels.
And finally, he rewards your loyal customers. Loyal customers are satisfied with your site enough to continue their membership and can now be rewarded for sharing why.
How can I get started?
Start by looking at Tapfiliate’s Integrations.
Here you will find various options for membership sites, subscription services and payment gateways. For most sites this is pretty seamless and you can get started in a few minutes.
Start your affiliate program and try all the features: 👉Get a free 14-day trial here
Customize your schedule
You don’t use different brands in your ads or social media pages, and you shouldn’t use them for your affiliate program either.
Customize your affiliate program to fit your affiliate site. This includes:
- Setting up a custom subdomain
- Create a branded signup page
- Adding your logo to your affiliate program’s dashboard
- Personalize affiliate emails to fit your brand’s wording
Set your commissions
Want to build brand awareness? Growing lead generation and sign-ups? Or are you just focusing on increasing the number of paying members?
Depending on your overall marketing goals, you will decide which affiliates get paid commissions. This action is called “conversion”.
For membership sites, this is usually when someone signs up for membership.
If you’re offering a free trial, this can happen when someone signs up for a paid membership. You can track this journey with Tapfiliate’s Customers function, so when the referred customer enters a paid subscription, the conversion will be attributed to the affiliate.
Next, you will decide on your commission amount and frequency.
- Commission amounts can be a flat rate or a percentage of membership costs.
- The commission frequency depends on how often a partner receives commission for their referral.
You can offer recurring commissions because memberships typically follow a subscription-based model with recurring payments. This commission structure is very attractive and motivates affiliates to refer customers who are more likely to remain members.
With recurring commissions, affiliates earn a commission for every successful payout their referrals make. For example, if the referral pays a monthly subscription fee each month, the affiliate also earns a commission each month. This can be limited for example at 6 months or when commissions reach a certain limit amount.
Promote your program
Next, you’ll want to get your affiliate program ready.
Include your affiliate program on your existing site and marketing materials. This includes:
- Adding a footer link to your site’s home page
- Promote on social media profiles, bios and posts
- Include affiliate offers in your email signature
- Enable Tapfiliate’s Co-Recruitment feature
Who can become a member?
The answer to this question is simple: anyone can!
You can control who joins your affiliate program. It can be invite-only, available to your members only, or open to the public.
Some sites choose invite-only so they have more control over their brand and know where and how they are promoted. Other sites choose to open their affiliate programs to everyone for wider promotions and the opportunity to reach untapped audiences.
We always say start with your customers to get started.
No one can promote your brand better than your customers. Their promotions are essentially a stamp of approval, and as we mentioned earlier, most people trust referrals more than traditional ads.
Invite new and existing customers directly with Tapfiliate’s Co-Recruitment feature.
This will automatically send your customers a referral link that they can use to promote your site to others. When they refer a new client, they are immediately added to your affiliate program and are invited to log in to see their performance and find more of your program’s resources.
Thought leaders, Influencers, and Experts
Thought leaders, influencers, and experts can offer broad, targeted audiences as well as provide strong support for your brand.
It could be a nutritionist promoting a vegan cooking class… a successful entrepreneur promoting a business news podcast… or a fitness influencer promoting an exercise plan subscription.
Research these people in your niche and see if they would be interested in becoming a partner. In addition to your commission offer, you may want to offer something extra, such as a free membership or the opportunity to co-market your own business.
Other Membership Sites
Just like you, other membership sites are constantly looking for ways to expand their customer base.
Consider partnering with non-competitive sites that complement your business. For example, a travel membership site that partners with an online language course.
Not only will this help with your promotions, but you’ll likely be able to collaborate and create new content for your site together.
What else to consider?
Once you have all the setup, there are a few things you can do to help your affiliates succeed.
To get started, you’ll want to provide great marketing materials for affiliates to promote. This includes banners, images, text links, social media posts and videos. It’s also helpful if you provide your branding materials, certifications or custom endorsements, and specific information like sales or deadlines.
Going forward, you will want to continue communicating with affiliates. You can stay in touch with a monthly newsletter, get feedback with an annual survey, and be ready for any questions you may have.
Finally, it is important to motivate affiliates. Run contests, set up bonus structures, and even do something as simple as sending congratulatory messages when you convert.
This covers the basics to get started. And from there, it’s up to you what you want for your affiliate program.
You can take a more hands-on approach by actively recruiting partners and holding competitions, but you can also choose to use automation tools to accomplish certain tasks and streamline workflows.