How an Entrepreneur Supported the Growth of Affiliate Marketing and Promotion Consulting

How an Entrepreneur Supported the Growth of Affiliate Marketing and Promotion Consulting

Many entrepreneurs who run very small businesses have had to revamp their marketing strategies to make them more efficient as the pandemic demands more. One way that is often overlooked is affiliate marketing. This is an arrangement where other like-minded entrepreneurs agree to promote your business in exchange for a cut in sales.

Selena Soo, 39, discovered that affiliate marketing is a powerful tool to grow her business, S2 Groupe, a marketing and promotional consultancy with a strong representation among those in the small business space focused on clients and those interested in personal development. Health. The company generates more than $2 million per year through offerings such as Impacting Millions, developed annually at PR Soo, which will begin enrolling on March 17, and through offerings such as the Impact Accelerator group coaching program. PR services for specific clients. Based in Puerto Rico, Soo relies on the help of three full-time employees and about ten contractors, depending on whether he has a major project or not. Living there instead of his old home in New York allowed him to enjoy the pleasures of afternoon swimming in the ocean and avoid obligations such as owning a car, as his author, Ramit Sethi, tells it. I’ll Teach You To Be Richin a recent article.

When Soo created the university’s first undergraduate conference on women in business, she began laying the groundwork for running business as a student at Columbia University. While working on this project, Susan Lyne, then CEO of Gilt Groupe; Pattie Sellers, co-founder Luck magazine’s Most Powerful Women in Business brand; and television journalist Maria Bartiromo. Soo developed this talent further when she became a senior program manager at the nonprofit Step Up Women’s Network. In this role, she organized professional mentoring events and recruited junior board members to participate in fundraising she.

Soo’s ability to build such relationships proved invaluable when he launched S2 Groupe in 2012. He had no formal public relations training, but he discovered that he had a natural power to influence others and make connections that benefited both. When it came time to launch her company’s website, she reached out to some high-profile media contacts and influencers she knew for a short, written reference. One came from inspirational speaker Danielle LaPorte. White Hot Real. The other was life coach Marie Forleo, the host of MarieTV. Soo found that these testimonials immediately made a difference in attracting customers. “I had that moment of credibility,” she says.

In the early months of her job, Soo started out, as many PR firms do, with her first client paying her up front. This helped her earn a steady income, but the relationship was stressful and she realized that it was making her miserable. Still, Soo loved her promotional work and didn’t want to give it up completely.

Fortunately, he realized there was another way to share his expertise: teaching. He began planning a two-day workshop in New York City around the theme “Raise Your Brand” and promoted it on Facebook and his 150-person mailing list. . He received $600 for the workshop and kept it in his home. Seven people signed up for the event in the fall of 2012.

It was a small number, but Soo realized something extremely important to the future growth of his business: He had made more in two days than in a month with his service client, and perhaps more importantly, he really enjoyed the interaction. with customers in the workshop. After obtaining this proof-of-concept for the workshop idea, he repeated the event in the spring of 2013, raising the price to $1,200 – seeing that demand was still high and it was still able to fill.

Hoping to further expand her business, Soo hired mentors and joined genius groups. Attending brain groups required a significant investment, but it helped Soo expand his thinking about his job and inspired him to create his own six-month brain in PR for which he was paid $9,500. He offered one-on-one coaching, media meet-ups, and group talks. This revealed a year’s worth of masterminds for which he charged $24,000.

However, Soo realized that not everyone can afford a high-end mastermind, so he created his first course. She was mentored by Sethi on her show Zero to Launch. In the course, she encouraged him to do market research. “You need to validate your course idea,” she says. “It’s not just talking to friends who say, ‘Oh, yeah – that’s a good idea’.”

The real test he learns is whether people are willing to pay for it. Sethi asked the students, “If I sell this for $297, would you want to buy it?” He paid close attention to his answers. It would not proceed unless the general response was “Please, I want to give you my money”. During her research, as Soo connected with more of her ideal clients, she listened attentively to what Sethi had to say and what they needed, as suggested. He was able to develop Get Know, Get Customers, a six-month program to help students attract their ideal customers based on what they’ve learned.

A business coach initially advised Soo to hold the program for up to three months, set a target of charging $1,000 for it, and aim to enroll ten students—but Soo questioned this approach. He would have to invest three months’ work ahead of time before he could get an adequate return on his investment. “$10,000 for six months of really hard work just didn’t make sense,” Soo says.

She trusted her instincts and chose a six-month program with twelve training sessions she taught live online and an additional Q&A each month. The course also came with scripts and templates to assist clients with processes such as sales calls. She charged $3,000. It attracted 50 students and earned $150,000.

After learning how to create successful courses, Soo continued to develop her knowledge and eventually developed the signature course Impacting Millions in 2016. Impacting Millions helps entrepreneurs get media coverage and become leading experts in their industries. It includes seven video training modules, twelve months of live Q&A, access to a dedicated Facebook community and online membership area. The year-round course retails for $2,997. Soo has found that continuing to update and renew this course is a better investment of his time and adds more value to his clients than continually offering new courses.

Now that thousands of customers have taken his courses, Soo has discovered that affiliate marketing is particularly helpful in spreading the word. “It’s one way we keep our work lean,” he says. Affiliates who manage coaching programs, courses, e-newsletters, websites, and other properties pay a 50 percent commission if they send their paying clients – slightly higher than the 40% offered by many influencers. “It’s really good for visibility and customer acquisition,” Soo says. “You only pay if you find customers.” Soo gives affiliate links so he can track his sales. He finds graduates of his Brain or Influencers Millions to be ideal partners and tend to be attracted. “This is an additional revenue stream for their business,” he explains. Those who reach certain sales criteria can win a trip to Tulum to kick back the brain. Not surprisingly, there are many buyers.

In 2021, Soo has more than 200 affiliates, 70 percent of whom are active supporters, and will receive applications for more by early March. Affiliates will begin promoting this year’s Impact Millions course on February 15.

It carefully selects affiliates based on practice. “What does it take to be a great partner? A big part of it is treating a launch as if it were your own,” Soo says. “Sometimes people think they can send an email or two to their followers. When launching as an affiliate, you need to bridge the gap between who you are, what you offer, and why you’re recommending someone else’s program.”

The most successful partners often offer a bonus package—a gift or deal for someone using the loyalty link. “Perhaps you offer some of your one-on-one services to help them get results faster,” Soo says. “Perhaps you are presenting a workshop, event, or brainstorm to complement what the people you are promoting on their programs, putting together content that shows there is some kind of connection between you and them. It is important to explain how you know each other and why you trust them.”

Because affiliate marketing is so dependent on the efforts of external partners, many entrepreneurs choose to use it in conjunction with other marketing efforts. Soo has also gotten excellent results from appearing on podcasts. Entrepreneurs Are Burning and Smart Passive Income. He’s also found that guest postings on sites like Positive Positive are extremely helpful in meeting his ideal expectations. “People out there are very fond of coaching,” he says. “There are many coaches, healers, spiritual people out there. That’s one of the audiences I want to target.” He says a good rule of thumb for those looking to try guest posting is to spread the word where your audience is already hanging out. “Promotion for tech entrepreneurs is very different from solo entrepreneurs and coaches,” he says.

Soo also uses Facebook ads, but says he’s waiting to do so until his business starts generating multiple six-figure revenues: “These are hard to understand. If you don’t know what you’re doing, you can spend a lot of money and get no results.”

Fortunately, even if you make some marketing mistakes, you can learn a lot from them. As a result, if you’re open to their lessons, they can be a powerful source of information you need to start a big-paying small business.

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