Growing together: how affiliate marketing can help influence small business customers

Natasha Griffiths, Global Marketing Manager at Awin Access, says that providing solutions that provide your customers with fresh and relevant audiences is a surefire way to impress. With low cost, minimal risk and impressive return on investment, affiliate marketing is a great way to help your smaller customers grow online.

The global affiliate marketing industry is expected to be worth approximately $12 billion in 2022, and with increasingly small businesses diversifying into the channel, it is fast becoming a legitimate and effective way for SMBs to grow online.

An average of 15% of company marketing budgets are now devoted to affiliate marketing, so for agencies looking to support smaller online clients with lower budgets and high personal investments, especially small businesses or startups, affiliate marketing can provide you with great results. tools to achieve.

Navigating a niche

Through affiliate marketing, your smaller customers can access the same online affiliates and audience numbers that larger brands enjoy, through partners such as price comparison sites, coupon code sites, bloggers, and influencers. This gives them a chance to reach relevant and broad audiences that they may not be able to reach through other marketing channels.

However, an added benefit for your smaller but growing customers is that they can make truly meaningful connections with nano and micro influencers, or creators with extremely loyal and trustworthy audiences. The engagement rates and conversions that result from this type of relationship may be exactly what a smaller business needs to deliver manageable but effective results. What’s more, building a strong relationship early on means your clientele will grow with their selection of influencers as they become more popular. Offering options that show you truly understand your client, their industry, and the types of partnerships they can leverage will keep you in good standing when recommending and investing in options.

source realism

Affiliate marketing can often be viewed as something larger brands can leverage, where a full-time marketing team is required to drive results and manage performance. In recent years, however, simplified entry-level solutions for small businesses and startups have begun to change the landscape, and barriers to entry into the digital world are lowering for those who need it most.

Setup and integration with an affiliate program through e-commerce hosts, often used by smaller online businesses (e.g. Magento, Shopify, and WooCommerce), can be completed in just a few steps and your client websites, bloggers or media houses within hours.

Budget purchase

When it comes to offering plans to your smaller clients, budgets and the client’s personal interest in ROI will undoubtedly be the most important factor in gaining approval. While other online marketing channels like Google Ads charge regardless of results, affiliate marketing is paid for results. Small business affiliate solutions offer monthly costs as low as £75 per month with everything payable based solely on successful sales and pre-agreed commission percentages driven by online partners your client has chosen.

The small business affiliate community enjoys a £12 return for every £1 spent, so if you’re looking for ways to prove to your customer your value in terms of value for money, affiliate marketing has the tools to help you do that.

keep fresh

Initiative, innovation and offering exciting new marketing options will keep your offering fresh, help you retain customers and get them invested in your expertise. Affiliate marketing can offer a risk-averse yet exciting chance to diversify your client’s digital mix and get them excited to work with you. Tried and trusted affiliate solutions, especially for small businesses or startups, are often a low-cost and risk-free way to enter the world of partnerships, with very low commitment times and hassle-free cancellations.

You can confidently suggest that your customers need to be bold and start experimenting knowing they can easily turn it off if they want to. Affiliate marketing platforms also offer great features; Integrated marketing options for extra exposure, reporting specifically for agencies, and targeted recommendations for the best partners to connect with your clients.

Get in touch to learn more about how Awin Access, the leading affiliate marketing solution for small businesses and startups, can help you win over your customers.

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