Euroleague Basketball expands Web3 strategy with Interactive Video NFTs in collaboration with Clancy International

Web3 most New interaction space based on blockchain technology for sports, esports and entertainment fans. And interactive video NFTs now give fans the chance to redefine their relationship with their passion and truly own a piece of the content produced by the league, clubs and players.

For example, EuroLeague now has interactive video cards, called EuroLeague EuroReels, which are issued as non-exchangeable tokens (NFTs) to ensure the uniqueness of each item. EuroReels captures the highlights of the 2021-22 Turkish Airlines EuroLeague season and is combined with a range of information and statistics, making them a true collector’s item. EuroReels will be available in a variety of rare and customized crates.

Rem Langan, CEO of Clancy, said: “We are delighted to be working with such a progressive and world-renowned sports league. The EuroLeague has passionate fans and we are excited to offer them a high-quality digital experience in sports and entertainment driven by creativity, innovation and fan excellence. Clancy is excited to welcome Euroleague Basketball to its growing portfolio of global sports brands like SL Benfica.”

The Euroleague partnership department has been working for the past 12 months to define an appropriate Web3 strategy that maximizes engagement opportunities for fans and consumers. The partnership with Clancy aims not only to create new virtual goods, but also to keep the functionality of the products in line with fan engagement expectations.

Roser Queralto, President of Euroleague Basketball, said: “Our fans deserve the best we can to create spaces for participation where they feel comfortable and fun, and we are delighted to have achieved that with Clancy.” Said. “The Web3 space is still in its infancy, but partnering with solid companies not only provides a greater business opportunity, but also a faster learning curve.”

To avoid any speculation and to give all EuroLeague fans an opportunity to have a competitive background, the launch of EuroLeague euroreels will be phased and from this moment all interested fans can join the list of EuroReels Beta Pass (RBP) to stay informed. When will the Beta Platform go live? This will be the place to create an account in anticipation of the private collection Beta before the public release next month.

about Clancy

Clancy is a fan-based blockchain technology company whose proprietary platform provides blockchain solutions to fan-driven businesses and private NFT Markets that are an extension of each partner’s brand. Clancy ensures maximum interoperability, enabling partners to secure and control their operations in Web3.0.

Clancy secures collaborative content engagement, trading and gamification through a digital, empowered interactive NFT experience. Clancy ushers in a new era in NFT fan-based collectibles through sports and entertainment solutions that increase fan base and maximize engagement. For more information go to or email. [email protected].

About EuroLeague

Euroleague Basketball (EB) is a global leader in sports and entertainment, dedicated to running the best competitions of professional basketball clubs in Europe under a unique and innovative organizational model. Owned and managed by some of the world’s most successful and historic clubs, EB runs two of the continent’s premier men’s basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, and EB Adidas Next, the sport’s first under-18 showcase. Generation Tournament.

EB competitions bring the elite of European basketball to five continents and the entire sports community through the OTT platform EuroLeague TV. The EB also organizes a number of community and educational events led by the Single Team program in line with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

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