Etihad Releases 2003 Piece NFT Collection

Etihad Airways is preparing to join the ranks of Qantas and airBaltic by launching its first collection of non-changeable tokens (NFT) titled “EY-ZERO1” on July 16.

The series is set to focus on Manchester City Football Club and its fleet, which includes high-resolution 3D models of ten individual Etihad Boeing 787 Dreamliner designs, including the “Greenliner” themed aircraft. The collection is limited to be published only in 2003.

“We are excited to launch the EY-ZERO1, our first NFT collection that not only offers collectors, aviation enthusiasts and travelers a unique piece of art, but also real-world travel and lifestyle benefits with Etihad Airways.” Tony Douglas, Group CEO, Etihad Aviation Group, said:

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“NFTs and other metaverse technologies are revolutionizing the digital economy and we are proud to be one of the first airlines in the world to discover their potential to deliver additional benefits to our customers.”

Tokens can be purchased on etihad.arcube.io for $349 each (plus tax) from July 21 at 6:00 PM GST to August 18 at 6:00 PM GST. To celebrate the new collection, the airline will give away 20 gifts to people who pre-register on its website until July 16.

Purchases can also be purchased through Etihad’s Guest Rewards Store, allowing loyalty program members to redeem Etihad Guest Miles for an NFT.

All purchases come with a one-year membership for Etihad’s Guest Silver tier and a chance to win one of ten free airfares, along with participation in the sweepstakes.

Additionally, Etihad’s NFT holders will be given advance access to all future collections and metaverse products as part of its Web3 growth strategy.

Sustainability commitments

In line with its sustainability commitments, EY-ZERO1 will be printed on the energy-efficient Polygon blockchain with the airline partnering with Aerial.is to monitor the carbon emissions of each NFT.

Polygon is working towards net zero carbon emissions by the end of 2022, drastically reducing the emissions produced by its blockchain-related coinage and transaction processes. Typically, printing just one NFT can produce up to 48 kg of carbon dioxide, according to data obtained by Earth.org. However, Etihad’s collaboration with Polygon will offset the entire carbon footprint of the project and invest the proceeds back into the purchase of sustainable aviation fuels.

The token collection will focus on 3D models of Etihad’s Boeing 787 Dreamliner fleet in various designs, including the iconic “Greenliner.” Photo: Etihad Airways

“As well as recognizing the artistic value of our aircraft appearances, our NFT collection is designed to be as efficient as possible and support our broader sustainability and decarbonisation efforts at Etihad Airways.” douglas

Etihad is not the only carrier moving to invest in blockchain. airBaltic is notable for its early adoption of cryptocurrency payments and being the first airline to accept Bitcoin globally in 2014, but its use of progressive technology once again caught media attention last year when it was the first airline to launch a series of NFTs. . The collection focused on digital art featuring Latvian cultural and heritage sites as part of a tourism campaign and was sold for 1 ETH each.


“NFTs are not only used for digital artwork, but can also be extended to concert tickets and other unique one-off works, including airline tickets.” CEO Martin Gauss said at the time. “The topic of limited collection NFTs is certainly still unexplored for many, which will serve as a tourism campaign for Latvian cities.”

Since then, several other airlines have taken to the initiative, including “mid-year” Air Europa and Qantas, which has launched a series of aviation heritage-themed tokens for the Emirates launch.

What do you think of Etihad’s NFT collection? Will you buy one? Let us know in the comments.

Source: Earth.org

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