Digital marketing as key driver in growth of SMEs in Africa – Temitayo Oyinyemi, MD, Primeclick

Digital Marketing as a Key Driver in the Growth of Small and Medium Enterprises in Africa – Temitayo Oyinyemi, MD, Primeclick

A recent report stated that ad spending in Africa is increasing with the medium: television, newspapers and digital are the biggest drivers of this growth. Thus, as internet penetration continues to increase with more internet users, more spending is expected and revenue will be generated.

In this regard, PrimeClick Media, a digital advertising agency, says it wants to provide knowledge-based resources in anticipation of the continued growth of digital marketing.

In this interview, Temitayo Oyinyemi, Director of Marketing, Primeclick Marketing Agency explains how digital marketing is making a huge difference in the field of advertising and marketing strategies… excerpt

What is PrimeClick Media?

PrimeClick Media is a performance-driven digital advertising agency that helps businesses acquire new customers for growth, using pay-per-click digital advertising to generate leads and quality customers and thus increase their KPIs. We are experts in digital advertising from strategy and planning to execution and reporting. We are your trusted digital advertising partner and constantly working to increase your revenue.

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What makes you different from other digital marketing platforms?

We are not a platform, we are simply experts in managing the many digital advertising platforms available, such as Google Ads, Facebook Ads, Automated Ads etc. Advertising services. We also have a 100% refund policy, if our advertising services do not achieve agreed results.

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The digital marketing space is growing rapidly. What are the factors responsible for this and what are the benefits?

Currently, the world is communicating via the Internet, and more and more organizations are trying to have a presence on the Internet. Digital marketing has really made a huge difference in the field of advertising and marketing strategies. Digital marketing is highly effective, financially viable and broad in scope. It uses more powerful technologies to configure the business and efficiently enhances the existing scale to peak levels that touch each customer personally. I can say that it adds more customization and customization to the customers, and this is a win-win game. It also expands employment opportunities. The digital marketing industry has shown massive growth and revenue that is changing the world in real time.

How do you differentiate between digital marketing and affiliate marketing?

Digital marketing is a broad term that refers to the many strategies used to sell and advertise products on many digital platforms. Digital marketing is the umbrella term for all types of online marketing practices. It has many different components including affiliate marketing. Digital marketing is not limited to selling a product or service. It deploys various tactics (Free and Paid) across all digital channels (brand website rating, social media, email, etc) to grow the brand by solving real customer inquiries. Affiliate marketing is a specific type of internet marketing in which the marketer is compensated only based on a pre-agreed percentage of the revenue of the product/service sold as a result of marketing activities. Affiliate marketing is a specific form of promotional service, where the more customers you want, the more you earn.

What are the challenges of digital marketing business?

Digital marketing is a job that continues to innovate, with trends emerging year after year. Like other businesses, it comes with many challenges and they include but are not limited to the following: consumer-driven privacy which reduces the impact of targeted advertising, fraudulent clicks from bots and bad actors, and consumer distrust in completing online purchases.

How did you manage to meet these challenges?

Reaching the right audience at the right time with relevant content remains a huge challenge for most brands, as the sheer number of digital tools and methods in the market can make digital campaigns very complex. These challenges can be dealt with through innovation and openness to change. Once we try to develop as much as possible, running our business will be easy.

As someone in the digital marketing field, what do you see as the “ease of doing business” in Nigeria?

As a digital marketing expert, what I see as ease of doing business is simply having a good economy where ad payments will be hassle free, the power is constant, and the security is guaranteed.

From a digital marketing perspective, what can be done to accelerate growth in sectors that are slow to respond?

I believe that these organizations should adopt the digital way of running business and also employ more young people as there is a huge potential of the internet to grow the African economy and digital marketing will be a major driver in the massive growth of small and medium business in Africa.

For those interested in getting a chance in digital marketing, which way to go?

A good way to get started is to take free online courses, get certificates from the Google Digital Academy, practice with demo accounts, and then join an agency or brand to get hands-on experience.

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