e-commerce chart 2

Companies Switch to Affiliate Marketing


“Store Closing” banners are a sign of times that have become increasingly common and unwittingly changed in recent years.

Although just a few words lined up on an empty storefront, these banners represent the far greater implications of retail’s transition to a digital marketplace.

The e-commerce revolution challenges long-standing marketing strategies and tactics. Retailers are now taking a new approach to gaining customers and keeping their businesses afloat.

E-commerce is developing

E-commerce is growing rapidly – almost five times faster than in-store sales. Business Insider Intelligence predicts e-commerce sales will double to $1.1 trillion by 2023.

Now, we cannot write an article on e-commerce without mentioning Amazon, which is responsible for about 50% of all e-commerce business.

However, e-commerce is not a success story for everyone.

Not all retailers are adjusted to meet online demand and face devastating consequences. Major US stores like JC Penny, Payless, and Gap once dominated the retail market, but are now part of the more than 5,000 closings that have taken place so far in 2019.

A Wal-mart VP explains: “The way I see it, if you’re a real retailer, you either adopt a digital strategy to be omnichannel or do nothing and become irrelevant.”

Affiliate marketing is very effective for e-commerce

As retail changes, so does its marketing. And one of the strategies adopted by retailers is, as you might guess, affiliate marketing.

Accounting for 16% of e-commerce sales, affiliate marketing is just as effective as email marketing; and outperforms both social commerce and display advertising.

Fortune 500 companies such as Amazon, Target, Wal-Mart, and Macy’s are now actively using affiliate marketing. Each retailer offers its own branded program that includes a dedicated website and platform for affiliates.


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How can you use affiliate marketing for your ecommerce business?

With major retailers starting to change their overall marketing strategy, we’re seeing affiliate marketing can be a powerful (and in some cases necessary) tool for any e-commerce business.

Here’s why your ecommerce business needs affiliate marketing:

Affiliate marketing renews your promotions and reaches unused audiences

Affiliates wear many marketing hats. They can be your digital billboards, print ads, publications and testimonials.

Whether your affiliates are a marketing guru or a social media newbie, your product has the opportunity to be shared with a wide audience across various platforms.

Here are some of the ways affiliates promote your brand:

  • Social media posts
  • Website and blog banners
  • Blog features
  • Product reviews
  • how to make tutorial videos

You can generate stronger leads

Most businesses say generating traffic and leads is their biggest marketing challenge.

Affiliates are a way for e-commerce businesses to generate more online traffic; 71% of marketers rate the quality of customers and traffic from affiliate marketing better than any other marketing source.

Partner with affiliates in your niche to bring even more targeted traffic. For example, a vitamin store might want to partner with fitness influencers, clean eating blogs, or YouTube workout accounts.

Affiliate marketing is cost effective

Affiliate marketing is a cost-effective strategy for e-commerce businesses that don’t have the same marketing budgets as large companies.

In the pay-per-performance model, you only pay for ads that turn into sales. Thus, marketing budgets are not spent on advertising campaigns that fail to reach customers.

An affordable alternative to Google and Facebook

As we mentioned, most e-commerce businesses can’t compete with the marketing budgets of big companies – this is especially true for ad spend on Google and Facebook.

In recent years, these ads have become quite expensive; and the bidding system ensures that small businesses cannot get high, affordable placements without spending large sums of money.

Affiliate marketing is an affordable alternative to getting advertising online. Also, this is a great way to optimize your SEO rankings.

You can accurately measure your return on investment

Affiliate marketing is very measurable.

Take this example: A business places an ad in a newspaper. Based on the newspaper’s readership, the business has an idea of ​​how many viewers they can reach when they buy the ad. However, they cannot keep track of exactly which customers came to their stores as a result of advertising, they can only make assumptions about trends. Also, a newspaper’s target audience can be quite broad, so advertising will not necessarily target the right customers.

Affiliate marketing uses tracking links so you know exactly where customers are coming from. You can then adjust the ad placement as needed.

Social media can work better than websites or videos convert higher over text. There is a wealth of data that clearly shows what works and what doesn’t.

You will also have performance insights so you can set different types of commissions and bonuses to reward top performing affiliates.

More effective and interesting promotions

Finally, your brand can connect with customers in a way that is more aligned with their needs and wants. Affiliates have specific insights about their target audience and can tailor their marketing to highlight what they think is important.

Consumers value organic material. Affiliates have the ability to reach an audience through real conversation, without relying on carefully crafted words sent by the business itself. This gives a sense of authenticity, like a friend giving advice to another friend.

If your business operates globally, an affiliate’s insight will be particularly important. While no one can have an in-depth understanding of every part of the world, international affiliates can promote your products in the right cultural context.

For example, American customers can enjoy an in-depth review alongside the product in descriptive and lively language. In contrast, German customers may want to have simpler messaging focused on price and value.

Having this knowledge will make your ads much more attractive to the masses.

Wrap

As the Internet continues to be intertwined with the functions of our daily lives, it is necessary to accept and adapt to the changes (and opportunities) brought by this technology.

The advent of same-day shipping and drone delivery demonstrates that e-commerce is an ever-growing industry with no predictable decline.

And as a result, affiliates will play an important role in marketing strategies for e-commerce businesses of all sizes.


👉👉 Start your affiliate marketing now with a 14-day free trial of Tapfiliate. 👈👈


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