CommerceNext 2022 Will Focus on the Future of Digital Commerce

NEW YORK–(WORK TEL)—CommerceNext, a community, event series, and conference for marketers in retail and direct-to-consumer brands, today announced the final agenda for its in-person conference scheduled for June 21-22, 2022 at the Hilton Midtown, New York. The event is a dynamic frontrunner and exchange, including more than 1,200 attendees and 100+ certified speakers from leading retailers, DTC brands, and innovative technology companies including American Eagle, Old Navy, Gopuff, Olaplex, Tapestry, Neiman Marcus and more. will have a community of creators. much more. This year’s conference will shine a light on the future of digital commerce and discuss the latest strategies for accelerating e-commerce in more than 50 sessions, including 11 keynotes, four power panels, 32 sessions on marketing tactics, and an awards ceremony honoring industry leaders.

“Explosive growth and rapid adoption of digital strategies continue to define e-commerce,” said Veronika Sonsev, Co-Founder of CommerceNext. “We are thrilled to be able to personally return to this year’s conference at the end of June to talk about these defining moments in our industry and understand the strategies that will help retailers catch the next wave of growth.”

Investing in digital has come to the fore lately as the retail industry understands what strategies are worth implementing to keep up with the steep e-commerce demand. According to CommerceNext’s fourth annual benchmark report, Rise to Digital MaturityBrands are mainly concerned with how to properly leverage first-party data and are turning to long-term growth strategies such as improving loyalty programs and expanding community engagement tactics.

“As retailers try to identify the digital tactics that best fit their needs, especially regarding retention and acquisition, it will be invaluable to hear from executives who are successfully leveraging customer data and optimizing their core marketing strategies,” said Scott Silverman. , Co-Founder of CommerceNext.

Featured retailers and brands speaking at CommerceNext 2022 include:

Abercrombie & Fitch Co., Samir Desai, Vice President, Head of Digital and Technology

AdanaHani Batla, CIO

american eagle, Craig Brommers, Chief Marketing Officer

beach body, Sunil Kaki, Vice President of Marketing

bright worldBeth Gerstein, Co-Founder and CEO

brings home William Niles, CEO

Camuto Group, Stephanie Urban, Vice President, Direct to Consumer

CareCraig Elbert, Co-Founder and CEO

Clorox DTCVivian Chang, VP of Growth

Dylan’s Candy BarFlo Dessen, Senior Vice President, E-commerce and Digital

genie beautyEkta Chopra, Chief Digital Officer

Eddie Bauer, Angela Gow Director, Digital Merchandising

TO EXPRESS, Brian Seewald, Senior Vice President, eCommerce

FTDCharlie Cole, CEO

HelloFresh, Cezanne Huq, Vice President, Growth

hot topicJavier Marimon VP Digital Products

J crewSanjeev Tanugula Senior Vice President, Head of Digital Technology and Innovation

Jenni Kayne, Alexa Ritacco, Marketing Director

Kate Spades, Amanda Bopp, Vice President, North American Marketing

End of the Land, Sarah Rasmusen EVP, Account Manager

Lord and Taylor, Arin Sweeney, E-commerce Director

Production place, chips malt, CEO

Movado, Behzad Soltani, Chairman Commercial and CTO

Neiman MarcusDavid Han, Vice President, Product

nespresso, Shannon Stokes, Head of DTC E-Commerce

NEST New York, Andrea Moore, SVP Digital, E-Commerce and Consumer Insights

olaplexJuE Wong, CEO

old navy, Jamie Gersch, Senior Vice President and Marketing Director

other countrySeyyid Markar, Co-Founder

our place, Emily Chan Affiliate Director

Parachute HomepageIan Yung, Vice President, Growth

patagoniaAngela Clark, Head of Digital Studio

Kureyt Retail GroupBrian Beitler, Senior Vice President, vCommerce Ventures

RETURN, Lucy Zhu, Director of Retention Marketing

ro, Will Flaherty, Senior Vice President, Growth

Paddle BlazersScott Geftman Minister

Solo Brands (formerly Reebok), Marco Fazio Head of E-Commerce, Europe

spice science, Chip Overstreet, CEO

Private Brands, Carolyn Pollock, Chief Marketing Officer

TapestryNoam Paransky, Chief Digital Officer

Ten Thousand, Inc., Jason Nickel, Senior Vice President, Marketing

farmer’s dog, Kendra Prasad, Head of Purchasing

Vera Bradley, Daren Hull, President

Walmart, Sarah Henry, VP, Content, Influencer and Commerce

WalmartTerryn Lance, Senior Director Media Strategy and Planning

For more information about the agenda, including the various ways, visit the CommerceNext agenda page.

About TradeNext

CommerceNext is a community, event series, and conference for marketers in retail and direct-to-consumer brands. Now in its fourth year, CommerceNext has grown to include webinars, industry research, a podcast, and an online community, in addition to the annual CommerceNext summit and the prestigious CommerceNexty Awards. Inch. magazine named CommerceNext Summit as one of the Top 5 e-commerce conferences for 2019/2020. To learn more about CommerceNext, visit https://commercenext.com.

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