Can ‘chief vibes officers’ and NFT influencers keep things positive amid the crypto crash? | Non-exchangeable tokens (NFTs)

Don’t call it a collapse – it’s just a vibrational change.

Since January, the non-refundable token (NFT) market has been locked in a downward spiral, with sales on one popular platform falling to less than one-seventh of its January peak and the so-called “Mona Lisa” buyer. of the digital world” – the $2.9 million NFT of Jack Dorsey’s first tweet – was forced to sell for just $6,800.

To support the business, NFT projects have evolved into a new role: vibes manager.

Also known as the “chief vibes officer” or “vibration manager” in some companies, the vibes manager is something between a marketer, influencer and investor relations officer tasked with promoting NFT projects to newcomers while reassuring existing funders. Goal? To keep everything positive no matter what.

“Vibes are everything,” explained tropoFarmer, in his thirties, based in Minnesota and one of the first buyers of Bored Ape Yacht Club NFTs (one of the most extravagant and expensive collections). advocate for vibes management. “There are ways to shake up the trade based on momentum, which is mostly built on vibrations.”

Among the first to hire a vibes director was an NFT startup called Fractional, Business Insider reports. The job went to an influencer named Deeze, who a spokesperson called “a super-influential commentator and taste in the NFT space” and “most public person in the company along with the founder.”

The spokesperson explained that in addition to managing Twitter and Discord, the company also handles Deeze’s “collector relations” and is an “internal ‘vibe controller’ for events and content.”

This type of work is essential for an industry that hopes the promise of social exclusivity will attract prospective investors and distract owners from the troubled market. During a recent NFT conference in New York, Bored Ape NFT owners were granted access to an exclusive concert series featuring performances by Lil Baby, Timbaland, and Haim.

“People there honestly couldn’t say much about the NFT market crash,” TropoFarmer told the Guardian, “because the mood of the festival was so high.”

Michael Jerome, a 20-year-old NFT investor, dropped out of college last year to trade and broadcast online full-time about NFTs and was soon hired by a startup called Tally Labs as the “vibration director” modeled after Deeze’s position. . .

“Obviously it’s a bit of a maybe intimidating title, maybe something you’d laugh at if you didn’t really get it, but if I had to say one word, I would say it’s marketing,” Jerome said.

The job that pays him a full salary includes writing “hundreds” of posts a day on Twitter, where the vast majority of NFT discussions are. “I am the eyes and ears of society. I’m a full time employee, working for the team but first and foremost, I’m an owner and just another ‘degen’ on Twitter who wants to have a quick pass and have fun,” said Jerome, using a slang term for high-risk crypto investors. “And I think that really allows me to be seen as another member and a friend within our community.”

Over the years, blockchain investments such as NFTs and cryptocurrency have built friendships around the fervent optimism expressed through the community’s diverse online argument. In the early days of Bitcoin’s rise, users were hooked on the price going “to the moon.” This slogan has since been replaced by “WAGMI” or “We will make it”. Nearly unregulated investments have seen wild fluctuations in prices over the years, fueled by promises that blockchain can solve any real-world problem, from democratic collapse to poverty.

None of these utilities materialized. And blockchain critics say the current enthusiasm for vibe management has a simple explanation: existing investors need new targets to rush into.

“Many of these projects obviously require a constant stream of new suckers to support the prices of these tokens or NFTs,” said Molly White, a software engineer who sarcastically named the website “web3 is doing great.” documents major crypto crashes in a scrolling timeline.

“They express it in things like community, feelings and culture. However, it is difficult to separate this from the fact that there will be no projects without newcomers. This is a sneaky weaponization of the idea of ​​community.”

Ed Zitron, writer and publisher for tech companies, said the vibe executives are “something between evangelical and a naive old scammer… They’re on the right side of history.”

Jerome, director of vibes at Tally Labs, admitted that there was “too much smoke and mirrors, too much artificial marketing, too much hyperbole bullshit” that could cause prices to skyrocket. But he said these were “frustrating to work with as a real builder and with someone you believe is doing real things.”

He said the venture has “big” goals to expand the fictional universe around Bored Apes, including a novel co-authored by The Game writer Neil Strauss, featuring more than 4,000 digital monkeys. But his real dream is to see mass adoption of NFTs. “It will take a lot of work to get a billion people, 2 billion people, 3 billion people on board.”

Reaching this scale will require a lot of “welcome air” for prospective NFT owners, which tropoFarmer says often faces a “big financial commitment”.

“I liken it to someone walking into a bar for the first time, they paid tens of thousands of dollars to get in. If they come in and no one accepts them, it’s a failure. If they come in and people hug them, slap them on the ass, applaud them, they’re going to be much more welcome.

“They will be a much better participant in the community, which will ultimately add so much more value to everyone and make it a better place.”

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