Astralis Capital Among Second Round Investors as Sports Gambling Guides Receives Additional $2M in Financing -

Astralis Capital Among Second Round Investors as Sports Gambling Guides Receives Additional $2M in Financing –

Leading social media sports marketing firm reaches $3.25 million in financing after cash injection from games industry-focused venture capital firm and other investors

NEW YORK–(BUSINESS WIRE)–Sports Gambling Guides (SGG), the premium social media sports marketing firm that was recently shortlisted for Sports Partner of the Year at the 2022 SBC Awards, announced it has received another $2 million in second round funding from investors including Astralis Capital. .

Launched in 2020, SGG was founded by a father/son duo and now incorporates a team of 17 young but highly experienced entrepreneurs. Offering a bold new take on traditional affiliate marketing, the company specializes in social media and now represents a network of over 800 Twitter and Instagram content creators/influencers with an audience of 22+ million followers.

Meanwhile, Astralis Capital is a venture capital firm dedicated to identifying and investing in transformative businesses in the digital gaming space through Astralis Fund I LP, an iGaming, Sports Betting and Digital Gaming focused Venture fund jointly managed by Tisno Onggara. Evan Mea. The focus of the group has always been to provide the strategic guidance and industry connectivity needed to support innovative management teams in engaging early-stage companies while helping them maximize stakeholder value.

Given SGG’s profile and trajectory, it’s not hard to see why they were chosen by Astralis and others to receive more funding. Over the past two years, the company has established itself as one of the top three US sports gambling accounts on Instagram and one of the top 10 on Twitter.

With daily postings gaining millions of impressions in targeted markets across the US, SGG has continually expanded its client database to include the leading Daily Fantasy Sports operator, alongside big-name sports betting brands like FanDuel, DraftKings, BetMGM, PointsBet and more. Award Selections.

With larger partners in the pipeline for 2022, SGG is currently licensed in all US legal online betting states and will look to expand into more areas as new jurisdictions open. In addition to its disruptive approach to traditional affiliate marketing, the company has also been praised for the cost-effective nature of its business model and the value it provides to its partners.

Troy Paul, Co-Founder and President of Sports Gambling Guides He said: “We are delighted to be selected for funding by Astralis Capital and many other additional investors. The decision of all these groups to fund our business is testament to the great work we’ve done so far and that we share a similar vision for growth going forward.

“In the coming months, we aim to repay the faith investors have shown in us by expanding our customer database and providing engaging social media content that reaches an even larger audience. We look forward to running exciting campaigns that bring even more value to our partners.”

Evan Meyer, Managing Director of Astralis Capital Management LP “Since its launch in 2020, SGG has quickly and sensibly established a significant presence in the affiliate and advertising space. With its expanding product capacity, influencer/follower bases, SGG is the preferred destination for a wide range of advertisers to reach passionate and loyal sports and gambling enthusiasts. We believe we can be a partner”


Editor’s Notes

About Sports Gambling Guides:

Founded in 2020 by a father/son duo, Sports Gambling Guides has quickly established itself as the leading US social media affiliate marketing company SGG, consisting of a team of 17 visionary entrepreneurs, with its primary focus on social media. SGG currently represents a database of more than 800 creators or owner, i.e. one-click access to 22 million sports fans for their steadily growing advertising partners.


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Sarah Blackburn


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