Affilka launches new affiliate marketing module for poker sites

Affilka launches new affiliate marketing module for poker sites

Affilka by SOFTSWISS Expands the capabilities of its affiliate marketing tracking platform with the launch of a new module for poker sites. Affilka can now provides its services not only to online casinos and sportsbooks, but also to online poker sites..

New poker module Let customers running online poker sites also benefit from Affilka. The new module is a updated APIwill be used to process user game activity in online poker rooms. Affilka affiliate marketing platform will collect, store and process the following online poker player data in addition to click data, registrations, deposits and cash outs:

  • Number of Poker Rounds – the number of rounds played by a player in a poker game
  • Poker Bet Total – the sum of bets a player has placed on poker games
  • Poker Rake Sum – commission fee charged by the poker room running a poker game
  • Poker Bonus Total – the sum of bonuses awarded to the player
  • Poker Balance Corrections Sum – the number of manual adjustments to the player’s balance
  • Poker Third-Party Fees Total – fees paid by an online poker room for various third-party services
  • Poker Net Income Total – poker site net profit excluding bonuses, balance adjustments and third party fees.

Affilka team with API update CPA expands Commissioner for RevShare and Hybrid deals (Combination of CPA and RevShare).

Under the CPA model, affiliates are paid for a specific player action or combination of actions. When calculating CPA deals, poker sites will be able to take into account parameters such as time from player registration to deposit (or meeting other qualification criteria), whether a player has an active self-exclusion limit as part of responsible gaming practices, duplicate players. and a user status (verified or blocked). From now on, not only player deposits can be considered for CPA payouts, but also poker player activities such as Poker Rake Sum per player or Poker Bet Sum per player. Therefore, in order to pay the CPA reward for a player referred to an associate partner, the player must deposit a certain amount over a certain period of time and/or reach a certain amount of Poker Rake Total and/or Poker Bet Total from that player. .

When using the RevShare model, the poker site pays the affiliate a percentage of the revenue. A poker site owner may pay affiliates a percentage of the gross revenue, which is the commission generated by referral players. The holder may also pay a percentage of Net Income (rake minus third party fees such as bonuses, balance adjustments, payment system fees, taxes, poker network fees, etc.).

“I am pleased to announce the launch of the long-awaited poker module that will expand the scope of Affilka. Not only casinos and sportsbooks, but also online poker sites will now be able to use the unique tools of our platform to attract new players.. Poker is an important part of the iGaming industry, so we’ve worked hard to deliver our software solution for poker rooms”, commented. Anastasia Borovaya, Product Owner at Affilka.

As for the postbacks, they’ve also been refined. In addition to the classic returns for registration, initial deposit, any deposit, qualification and casino and sports betting NGR, Affilka adds postbacks for Poker Rake Sum and Poker Net Revenue Sum. Additionally, qualifying postbacks now include variables that contain a qualifying player’s Poker Rake Sum values.

Affilka affiliate management software platform allows casinos, sportsbooks and poker sites to run affiliate programs to promote their business. With Affilka’s tools it is possible to monitor the effectiveness of affiliate programs, organize work with affiliates and analyze player behavior.

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